Reproductive Health Package CSR PFI :: PFI Publication :: KNOWLEDGE MANAGEMENT CENTRE PORTAL, POPULATION FOUNDATION OF INDIA

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Reproductive Health Package CSR PFI

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Reproductive Health Package CSR PFI

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Preface

Ever since its establishment in 1970 by a group of enlightened, socially committed,

and philanthropically inclined industrialists led by the late J.R.D. Tata and the

late Dr Bharat Ram, the Population Foundation of India has had a long and prolific

association with the corporate sector. The objective of the Foundation was to

render financial assistance for programmes in the field of family planning,

reproductive and child health and HIV/AIDS, and advocate gender-sensitive, rights-

based policies and programmes. PFI has throughout been working with the corporate

sector, national and international non-governmental organizations, and the central

and state governments. It has been playing a catalytic role in creating an enabling environment at the

national, state and local levels for policy advocacy on issues related to population stabilization and

women and child welfare, including the provision of support for action research programmes in these

areas.

PFI is also giving technical support to NGOs and corporate houses in implementing programmes on

reproductive and child healthcare. Currently, it is supporting corporate initiatives with partners based in

the states of Uttar Pradesh, Madhya Pradesh, Jharkhand and Rajasthan for communities living in the

under-served areas of these states.

It has been observed that numerous corporate houses are interested in initiating or scaling up programmes

on issues of reproductive and child health as a part of their corporate social responsibility (CSR). However,

there is a dearth of guidelines and models for them to take on this activity effectively. An efficacious

programming would enhance the spread of the benefits flowing out of this effort at the community level

and enhance that community’s reproductive and child healthcare status. The effort in this document has

been to develop an assistance package on reproductive and child healthcare for corporate houses. This

document seeks to provide guidelines for various aspects of project proposal development, capacity

building and designing of strategy for project and monitoring mechanisms.

It is the fervent aspiration of the developers of this document that the content provided in the ensuing

pages becomes a potent tool for corporate managers in effectively augmenting their responsibility towards

their community. The tools presented are intended to help in aiding corporate social responsibility for

developing, implementing, and monitoring the programmes for the quality of reproductive and child

healthcare programmes systematically.

The organizers of this document also hope that policymakers and programme managers working on issues

of reproductive and child healthcare find it helpful as a basic reference document in furthering their

social responsibility.

A.R. Nanda

Executive Director

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Acknowledgements

Population Foundation of India would like to acknowledge the contribution of various organizations and

individuals, who have played a significant role and contributed to development of the CSR package on

RCH.

First and foremost, we wish to thank Ms Renu Khanna, Dr Suneeta Chandorkar, Dr Bhamini Mehta, Ms

Mrudula Tere and Ms.Purnima Khanna for their support in developing draft of the 12 chapters of the CSR

package on RCH and for their technical assistance in shaping this document.

We wish to thank the corporate partners of PFI who have given feedback on various sections of the

module. They include organizations like Tata Chemical Society for Rural Development (TCSRD), Krishi

Gram Vikas Kendra (Usha Martin Ltd.), JK Group and TATA Steel. We would also like to thank CII for

sharing this package with all their partners for their feedback.

We wish to acknowledge the contribution of Mr Arthur Monterrio, who has copy-edited the entire

document and also added value to the content.

Last but not the least, PFI would like to thank the staff members of PFI, who have contributed towards

development of different sections of the module and towards designing and printing of the document.

They include Dr Kumudha Aruldas, Dr Sanjit Nayak, Mr Matish Kumar, Ms Sona Sharma, Ms Chandni

Malik and Ms Parul Sharma. A special mention needs to be made here for Ms Prema Ramesh, Ms Jolly

Jose and Mr Shailendra Negi for providing able assistance to the module writers.

Dr Sharmila Neogi

Mr Debabrata Bhunia

Population foundation of India

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List of Contributers

Guidance

Mr A R Nanda

Module writers

Module writers from PFI:

Renu Khanna M.B.A. (Trustee, SAHAJ, Vadodara)

with inputs from:

Dr. Suneeta Chandorkar (Dr Suneeta Chandorkar,

Lecturer, Dept. of Foods & Nutrition, The M. S.

University of Baroda)

Dr. Bhamini Mehta (Lecturer, Dept. of Human

Development and Family studies, The Maharaja

Sayajirao University of Baroda, Vadodara)

Ms. Mrudula Tere (Research Officer, Women’s

Studies Research Centre, M.S. University

Vadodara)

Ms.Purnima Khanna (Programme Officer,

Women’s Studies Research Centre, M.S.

University, Vadodara)

Dr Kumudha Aruldas

Dr Sharmila Neogi

Mr Debabrata Bhuniya

Dr Sanjit Nayak

Mr Matish Kumar

Editing and Proofreading

Mr Arthur Monteiro

Dr Kumudha Aruldas

Dr Sharmila Neogi

Designing

Ms Sona sharma

Ms Chandni Malik

Dr Sharmila Neogi

Ms Parul Sharma

Support

Ms Prema Ramesh

Mr Shailendra Negi

Ms Jolly Jose

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Vision / Mission

Vision

“Promoting, Fostering and Inspiring sustainable and balanced human development with a focus on

population stabilization through an enabling environment for an ascending quality of life with equity

and justice. “

Mission

PFI will strive to realize its Vision by promoting and formulating gender sensitive and rights based

population and development policies, strategies and programs.

To this end, it will

• Collaborate with central, state and local government institutions for effective policy planning,

formulation and facilitation of program implementation.

• Extend technical and financial support to individuals and civil society institutions and promote

innovative approaches.

• Undertake and support systems, action, translational and other forms of operational research.

• Create awareness and undertake informed advocacy at community, regional, national and

global levels for socio-cultural and behavioural change.

• Focus on un-served, under-served areas and vulnerable sections of society and address the

challenges of an emerging demographic transition.

• Mobilize financial and human resources from all sources both national and international.

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CONTENTS

SECTION I : REPRODUCTIVE HEALTH

Chapter 1 : Reprodutive Heath

Chapter 2 : Safe Motherhood

Chapter 3 : Safe Abortion

Chapter 4 : Family Planning or Planned Parenthood

Chapter 5 : Infertility and Assisted Reproductive Technology

Chapter 6 : Reproductive Tract Infection

SECTION II : CHILD HEALTH

Chapter 7 : Neonatal Care

Chapter 8 : Immunization

Chapter 9 : Child Nutrition

Chapter 10 : Immunization

Chapter 11 : Diarrhoea

Chapter 12 : Fever

SECTION III : ADOLESCENT HEALTH

SECTION IV : AGEING

SECTION V : HYGIENE & SANITATION

SECTION VI : GENDER

Chapter 16 : Gender issues

Chapter 17 : Violence against Women and Reproductive Health

SECTION VII : ADVOCACY & COMMUNICATION

Chapter 18 : Communication for Behaviour & Social Change

Chapter 19 : Counseling

Chapter 20 : Advocacy

SECTION VIII : QUALITY OF CARE IN REPRODUCTIVE AND

CHILD HEALTH CARE SERVICES

SECTION IX : PROJECT DESIGN AND MANAGEMENT

Chapter 22 : Writing Project Proposals

Chapter 23 : Project Planning, Monitoring & Evaluation

Chapter 24 : Scaling up Management Framework

Chapter 25 : Community Needs Assessment

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11-25

27-33

35-47

49-59

61-73

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9-16

17-27

29-30

31-33

35-37

1-20

1-11

1-12

13-18

1-15

17-24

25-33

1-20

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11-22

23-33

35-42

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List of Boxes

SECTION I

1.1. General Comment No.

1.2. Reproductive Rights

1.3. Sexual Rights

1.4. What Reproductive Health Means

1.5. Millennium Development Goals

1.6. Range of Services Provided under RCH Programme

1.7. NPP 2000: Statement of Objectives

2.1. The Story of Shanti

3.1. Sex-selective Abortions

3.2. Some Facts about Abortion in India

5.1. Case Profile 1

5.2. Case Profile 2

SECTION II

9.1. Akshayapatra - A Successful Corporate Enterprise Directed at Child Nutrition

SECTION III

13.1. Adolescent Girls’ Concerns about Menstruation

13.2. Adolescent Boys’ Reproductive and Sexual Health Concerns

13.3. Nutritional Deficiencies in Adolescents

SECTION VII

20.1. Ensuring credibility

SECTION VIII

21.1. Antenatal Services (Minimum set of services)

21.2. Quality of Care Parameter – Female Sterilization Operation

21.3. Quality of Care Parameter –Medical Termination of Pregnancy

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List of Tables

SECTION I

2.1. Common Health Problems during Pregnancy

4.1. Trends of Modern Contraceptive Prevalence Rate by Gender-specific Use

4.2. Contraceptive Methods

4.3. Family Planning Methods for Personal Needs

6.1. NACP III Activities

SECTION II

7.1. Care and Early Diagnosis of Danger Signs in Neonates

7.2. Neonatal Ailments, Symptoms and Treatment

7.3. Essential New-born Interventions

8.1. Immunization Schedule Followed in India

9.1. Some Important Micro-nutrients

9.2. Management of Various Grades of Malnutrition

9.3. Effective Nutrition Interventions

SECTION III

13.1. Physical Changes during Adolescence

13.2 Recommended Daily Dietary Allowance of Nutrients for Adolescents

13.3. Characteristics of Adolescent-friendly Reproductive and Sexual Health Services

SECTION IV

14.1. Number, Proportion and Sex Ratio of the elderly, 2001–51

SECTION VII

18.1. Steps to Behaviour Change Model

SECTION VIII

21.1. Quality of Care Parameters

SECTION IX

22.1 Example of a Chronogram

22.2 A Sample Logframe

22.3 Example of a Budget for a Training Project

23.1 Example of an Activity Plan

24.1 Summary of Scaling Up

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List of Figures

SECTION I

2.1. Causes of Maternal Deaths in India

4.1. Contraceptive Method Use by Married Women in India

5.1. Infertility Treatment: The pathway

5.2. A Framework for Intervention: Guidance and Counselling

5.3. Tips to Overcome Childlessness

SECTION II

9.1. Global distribution of cause-specific mortality in children under 5

SECTION VII

18.1. Process of Behavioural Change

18.2. Two-way Communication

List of Charts

SECTION II

Chart 10.1. Management of Acute Respiratory Infection at Community Level

Chart 11.1. Flowchart on Management of Diarrhoea

Chart 12.1. Steps in management of fever

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