PFI Annual Report 2016-2017

PFI Annual Report 2016-2017



1 Pages 1-10

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Cover
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 1

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Governing Board
Mr Keshav Desiraju, Chairperson
Mr R V Kanoria
Dr M S Swaminathan
Mr K L Chugh
Dr Nina Puri
Mr Kiran Karnik
Dr Ajai Chowdhry
Dr Syeda Hameed
Mr Rajiv Mehrotra
Mr Ratan N Tata
Justice Mukul Mudgal
Prof K Srinath Reddy
Secretary, Department of Health &
Family Welfare, Government of India
Ms Poonam Muttreja, Executive Director, PFI
Advisory Council
Dr M S Swaminathan, Chairperson
Ms Aruna Kashyap
Ms Mrinal Pande
Ms Leela Visaria
Prof Suneeta Mittal
Dr Saroj Pachauri
Ms Mirai Chatterjee
Ms Srilatha Batliwala
Dr Gita Sen
Dr M K Bhan
Mr Sanjoy Hazarika
Mr P D Rai
Ms Karminder Kaur
Additional Secretary, Department of Health &
Family Welfare
Ms Poonam Muttreja, Executive Director, PFI
2 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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CONTENTS
Chairperson’s Message
04
From the Executive Director’s Desk
06
Year at a Glance
08
PFI PROJECT UPDATES
10
Advance Family Planning (AFP)
11
Advocacy, Communication and
Accountability (ACA)
15
Community Action for Health (CAH)
19
Realising Commitments to
Family Planning (RCFP)
23
Strengthening Rogi Kalyan Samitis
(RKS) / Patient Welfare Committees
27
Main Kuch Bhi Kar Sakti Hoon
(MKBKSH)
29
Reel To Real
33
Bas Ab Bahut Ho Gaya (BABHG)/Enough Is
Enough
34
Sharing our Learnings and Raising Our Voice – PFI
in Conferences and Meetings
35
PFI in the Media
38
Collaborations and Partnerships
40
Financial/ Operational Highlights
41
All images used in the report are courtesy of Population Foundation of India

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CHAIRPERSON’S MESSAGE
It is a great pleasure and a privilege for me to be writing my first message as the Chair of the Governing Board of
the Population Foundation of India.
With the passing of our distinguished friend and colleague Justice Leila Seth on 5 May 2017, the Governing
Board, and the PFI itself, has lost a valued colleague of over twenty years. Her clarity of thought and precision of
speech will be missed. Her commitment to gender justice will remain as a watchword in all that the PFI attempts
in the future.
Globally, we are at a crucial point in our journey towards the FP2020 goals, well past the halfway mark and
edging closer to the deadline. The 2017 FP Summit held on World Population Day, 11 July, in London, assessed
the progress made and the acceleration required to reach the FP2020 goal of providing 120 million women
and girls with access to contraceptives by 2020 as also the Sustainable Development Goal related to ensuring
universal access to reproductive health, including family planning, by 2030. The occasion provided a timely
reminder of the action and resources required to fast-track progress towards both. Many of FP2020’s 38 partner
countries renewed their commitments to accelerate progress on family planning and four new countries joined
the FP2020 partnership.
For India, the year was remarkable, with some significant milestones in the field of reproductive and sexual
health. The most notable of these was the Supreme Court verdict on the Devika Biswas vs. Union of India case
in September 2016. A landmark in family planning legislation, it provides a solid foundation for adopting a
human rights-based approach to work on sexual and reproductive health and rights.
4 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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The Union Cabinet approved the National Health Policy, 2017 (NHP, 2017) on March 15, 2017. The new
policy is tailored to address the existing and emerging challenges within the overarching goal of achieving
‘comprehensive and universal wellness’. Unlike the earlier efforts that focused only on sick-care services, the
NHP lays emphasis on preventive and curative measures. Its key features include achieving universal health
coverage and delivering quality health care services to all at an affordable cost; reaching out especially to
the underprivileged and marginalised groups; exploring possibilities of engaging with the private sector as
a strategic partner; promoting care that is patient-centric and quality driven; establishing a Public Health
Management Cadre (PHMC) in all states; and raising public health expenditure to 2.5 per cent of the GDP in a
timebound manner (by 2025).
We also welcome the release of the National Family Health Survey 2015-16 (NFHS-4) which shows an
improvement in many health indicators, including the Total Fertility Rate (TFR), literacy levels, age at marriage,
and numbers of institutional deliveries in public facilities. In a first, the NFHS makes available district-level
estimates for many important indicators. Given the wide intra-state variations, the disaggregated data at this
level will not only help in a better understanding of the data but also in framing future policy and formulating
programmes.
Finally, a positive enabling policy environment continues to be nurtured. The Government of India and
state governments continue to value partnerships with civil society organisations and research institutes,
while exploring potential partnerships with the private sector. The Ministry of Health and Family Welfare
(MoHFW) has been particularly open to taking steps to meet current demands of increasing the method mix
of contraceptives by introducing three new methods in the last couple of years. However, allocating sufficient
resources is the key to successfully carry forward the health and family planning agenda. At the same time, we
need to remember, that family planning is as much a man’s responsibility as it is a woman’s; and that 70% of
India’s population is in the reproductive age group. This needs to be factored into policies and budgets.
I would like to extend my sincere appreciation to the staff of PFI and our many partners, who include the central
and state governments, donors, implementing agencies and supporters who believe in PFI and its work. Without
their support, we would certainly not have been able to achieve all that we have. On behalf of the Governing
Board, it gives me great pleasure to thank them all.
Keshav Desiraju
Chairperson, Governing Board, PFI
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 5

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FROM THE EXECUTIVE DIRECTOR’S DESK
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6 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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Poonam Muttreja
Executive Director
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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YEAR AT A GLANCE
Milestones
Conferences and Meetings
Programme Achievements
National Summit on
Family Planning1MRMWXV]
of Health and Family
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in Entertainment Education as a
Way to Catalyse and Sustain Social
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4th Women Deliver Global
Conference, Copenhagen
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to Indonesia
Apr 2016
May 2016
June 2016 July 2016 Sep 2016
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New project: Strengthening
Jansankhya Sthirata Kosh
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New project: Partnership with Government of
Uttar Pradesh to strengthen Rogi Kalyan Samitis
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to provide Fixed Day Service for IUCDs
I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT
New project: Bas Ab Bahut Ho
Gaya)RSYKLMW)RSYKL;MRRIV
of Bill and Melinda Gates
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Regional consultations on Community Action
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Dissemination Workshop on Findings
of a Multi-Centre Study of Subdermal
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OECD Development Communication
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Paris
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in India
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Desiraju as new Chairperson
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Nov 2016
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Feb 2017
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Participation of
Advisory Group on
Community Action
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Main Kuch Bhi Kar Sakti Hoon attains
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Launch of Saathiya Resource Kit
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New project: Leveraging Digital Media to
Promote Better Health for Indian Youth
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Reproductive Choices Coalition
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ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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PFI
PROJECT
UPDATES

2 Pages 11-20

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2.1 Page 11

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ADVANCE
FAMILY PLANNING (AFP)
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supreme court directives
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Family Planning Summit to achieve the goals of
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The Bill & Melinda Gates Institute for Population
and Reproductive Health at the Johns Hopkins
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In a landmark judgement1MR7ITXIQFIVE
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the government to discontinue the camp mode
of sterilisation and strengthen Quality of Care
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implementing the sterilisation programme across
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FDS approach, in comparison to the camp mode,
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operationalised the implementation of FDS for
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the Johns Hopkins University
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political commitments to ensure
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PFI leads the AFP initiative in India
with focus on the states of Bihar
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convergent group, called the District Working
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Magistrate, the operationalisation of FDS in all
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First, an assessment of the facilities was undertaken
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ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 11

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;SQIR[MXLRI[FSVRWEXE*M\\IH(E]7IVZMGIGIRXVIMR&MLEV
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improvement, the DWG focused on advocacy
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DWG along with the District Health Society
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FIGURE 1 - FDS V/S NON-FDS
FDS
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most important, was the implementation of the
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in Figure 1, sterilisation through FDS was the
major mode through the period from August
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Hulasganj
Ghoshi
Makhdumpur Okari
Ratni Faridpur
Sikariya
Kako
12 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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*MKYVIWLS[WXLEXXLIYTXEOISJWIVZMGIW[EW
per cent higher over this period than during the same
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strengthening infrastructure, and making trained
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FIGURE 2 - INTERVENTION V/S NON-INTERVENTION PERIOD
516 476 440
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Other Highlights
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These interventions are the outcome of advocacy
with the District Working Groups, facilitated
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Initiating Intrauterine Contraceptive Device
(IUCD) Services in Urban Primary Health
Centres (UPHCs) of Lucknow district, Uttar
Pradesh
A rapid facility assessment of the 52 UPHCs
in Lucknow district indicated gaps in physical
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the support of Hindustan Latex Family Planning
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the Government of Uttar Pradesh, in partnership
with the State Innovations in Family Planning
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TVSNIGX
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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Increasing service uptake of Postpartum IUCDs
(PPIUCDs) in Community Health Centres
(CHCs) of Agra District, Uttar Pradesh
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postpartum IUCD services, three CHCs were still
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DWG and the District Health Society took steps
to strengthen the infrastructure and train service
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providing counselling services in tandem to help
[SQIRQEOIERMRJSVQIHGLSMGI
Increasing No Scalpel Vasectomy (NSV) uptake
in Araria District, Bihar
8LIWOI[IHFEPERGIMRJEZSYVSJJIQEPIWXIVMPMWEXMSR
YWYEPP]TYXWQEPIWXIVMPMWEXMSRSRXLIFEGOFYVRIV
Recognising this gap and in an effort to increase
male engagement, the DWG of Araria district of
Bihar advocated for the training of Vikas Mitras, the
JVSRXPMRI[SVOIVWSJXLI1ELEHEPMX:MOEW1MWWMSR
-XWLS[IHVIWYPXW¯XLIYTXEOISJ27:WIVZMGIW
MRGVIEWIHJVSQX[S ERHWIZIR
XS SYXSJ[LMGL[IVIVITSVXIH
JVSQXLIXLVIIFPSGOW[LIVIXLI%*4TVSKVEQQIMW
EGXMZI
Getting Bihar Rural Livelihoods Project (BRLP)
in Kishangarh District, Bihar,
to invest in family planning
The Government of Bihar through the Bihar
6YVEP0MZIPMLSSHW4VSQSXMSR7SGMIX]&6047 ER
EYXSRSQSYWFSH]YRHIVXLI(ITEVXQIRXSJ6YVEP
Development, is spearheading the World Bank
EMHIH&MLEV6YVEP0MZIPMLSSHW4VSNIGX&604 PSGEPP]
ORS[REW.)):M/%8LISFNIGXMZIMWXSTVSQSXI
social and economic empowerment of the rural
TSSV&604HSIWRSXLEZIEWITEVEXIFYHKIXJSV
family planning related activities, and so it was a
WMKRM½GERXQSZI[LIRJSVXLIZIV]½VWXXMQI&604
MRZIWXIH-26MRE1EWXIV8VEMRIVW18W
TVSKVEQQI&604JVSRXPMRI[SVOIVWMRGPYHMRK
Block Programme Managers and Community
1SFMPMWIVW[IVIXVEMRIHEW18WEXXLIHMWXVMGXPIZIP
MR7ITXIQFIVERHXLI]MRXYVRJYVXLIVXVEMRIH
'SQQYRMX]1SFMPMWIVWFIX[IIR3GXSFIV
ERH*IFVYEV]
Equipping 15 Health Sub-Centres (HSCs) in
Araria District, Bihar, to provide Fixed Day
Services for IUCDs
;MXLXLI.ILEREFEH(;+EPVIEH][SVOMRKSR
*(7WJSVWXIVMPMWEXMSRMR%TVMPXLI(;+SJ
%VEVMEHMWXVMGXHIGMHIHSRIREFPMRK,7'WXS
FIKMRTVSZMHMRK*M\\IH(E]-9'(WIVZMGIW%R
MRZIWXQIRXSJ-26PIZIVEKIHJVSQZEVMSYW
HITEVXQIRXWPIHXSEPP,7'WFIMRKIUYMTTIHXS
TVSZMHIXLIWIWIVZMGIW7IZIRSYXSJXLI,7'W
that provided the Fixed Day IUCD services did so
JSVXLI½VWXXMQI
14 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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ADVOCACY, COMMUNICATION AND
ACCOUNTABILITY (ACA)
9WMRKTYFMGHMEPSKYIWXSWXVIRKXLIREGGSYRXEFMPMX]I\\TIVMIRGIJVSQ.ER7EQ[EHW2
“I am very happy today. I could talk directly to the
SJ½GIVWERHXIPPXLIQEFSYXXLIPEGOSJQIHMGMRIWEX
the VHSNDs in my village.They listened to me and
XSSOMQQIHMEXIEGXMSR8LMW[EWQ]½VWXXMQIMRE.ER
Samwad. I hope to take part in more such events.”
(Kamla Devi of Nawada, Bihar)
8LI.ER7EQ[EHWLIPHMRX[SFPSGOWSJ2E[EHE
HMWXVMGXERHSRIFPSGOSJ(EVFLERKEHMWXVMGXMR
&MLEVLEHVEMWIHXLILSTIWSJQER]-R2E[EHEMX
led to the assurance from the Civil Surgeon that
XLIVI[SYPHRSPSRKIVFIWLSVXEKIWSJRIGIWWEV]
IUYMTQIRXWYGLEWFPSSHTVIWWYVIQEGLMRIWERH
[IMKLMRKQEGLMRIW-R(EVFLERKEXLI1IHMGEP
3J½GIVMR'LEVKIKEZIEWMQMPEVEWWYVERGISR
QIHMGMRIWERHIUYMTQIRX-RSVHIVXSVIHYGI
SYXSJTSGOIXI\\TIRWIWEXXLI4VMQEV],IEPXL
Centres/Community Health Centres, he directed
XLEX,IEPXL7YF'IRXVIWFISTIRIHX[MGIE[IIO
ERHTVSQMWIHXLEX[VMXXIRGSQTPEMRXW[SYPHFI
JSPPS[IHXLVSYKL7SSRXLISYXGSQIWSJWYGLE
TYFPMGHMEPSKYI[IVIZMWMFPI8LIVI[EWERMQTVSZIH
WYTTP]ERHEZEMPEFMPMX]SJIWWIRXMEPHVYKWERH
contraceptives at the Village Health, Sanitation and
2YXVMXMSR(E]W:,72(W ERHQSWXMQTSVXERXP]
SYXSJTSGOIXI\\TIRWIWWE[EHIGPMRI
7YTTSVXIHF]XLI(EZMHERH0YGMPI
Packard Foundation, the advocacy,
GSQQYRMGEXMSRERHEGGSYRXEFMPMX]
initiative focuses on increasing the
HIQERHJSVERHEGGIWWXSUYEPMX]
family planning services through
community monitoring in the state
SJ&MLEVERHEXXLIREXMSREPPIZIP
-R&MLEVXLITVSKVEQQIMWFIMRK
MQTPIQIRXIHMRZMPPEKIWEGVSWW
XLI½ZIHMWXVMGXWSJ(EVFLERKE
2E[EHE&LEKEPTYV+E]EERH4EXRE
8LITVSGIWWJSVWXVIRKXLIRMRKEGGSYRXEFMPMX]LEH
WXEVXIH[E]FEGO[MXLXLIMQTPIQIRXEXMSRSJXLI
GSQQYRMX]EGXMSRJSVLIEPXLTVSGIWWIW'ETEGMXMIW
SJXLIGSQQYRMX][IVIFYMPXXSQSRMXSVERH
TVSZMHIJIIHFEGOSRWIVZMGIWXSLIEPXLTVSZMHIVW
ERHQEREKIVW8LMWGSQQYRMX]QSRMXSVMRK
TVSGIWW[EWGSQTPIXIHMRZMPPEKIWEGVSWWXLI
X[SHMWXVMGXWSJ(EVFLERKEERH2E[EHEFVSEHP]
JSGYWMRKSRXLIJSPPS[MRKWM\\EVIEWE 1EXIVREPERH
'LMPH,IEPXLF Janani Evam Shishu Suraksha Yojana;
G *EQMP]4PERRMRKH :MPPEKI,IEPXL7ERMXEXMSRERH
2.ER7EQ[EHWEVITYFPMGHMEPSKYIWSVKERMWIHJSVEHZSGEG][MXLLIEPXLTVSZMHIVWERHQEREKIVWXSLMKLPMKLXKETWERH½RHWSPYXMSRW
:MPPEKI,IEPXL7ERMXEXMSRERH2YXVMXMSR(E]:,72(
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 15

2.6 Page 16

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Community members participating in a Jan Samwad at Singhwara Block, Darbhanga District, Bihar
Nutrition Day; e) Health Sub-Centre; and f)
Primary Health Centre.
This process of community monitoring
culminated through a platform provided by
Jan Samwads where more than 800 people
participated.They shared the public dialogue
platform with the Civil Surgeons, District
Immunisation Officers, and the District Officer
of the National Vector Borne Disease Control
Programme (NVBDCP), District and Block
Child Development Programme Officers,
Medical Officers-in-Charge, Block Health
Managers, Programme Officer of JEEViKA, and
representatives from the AGCA Secretariat,
ASHAs, PRIs and VHSNCs, as well as ANMs4 .
The Jan Samwads had increased the visibility
of the gaps in the health facilities and brought
together stakeholders to find solutions and take
corrective action.
4Accredited Social Health Activists (ASHAs) and Auxiliary Nurse Midwives (ANMs) are frontline health workers
Panchayati Raj Institutions (PRIs) are village-level governance institutions
Village Health, Sanitation and Nutrition Committees (VHSNCs)
16 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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Other Highlights
Engaging Media on the Issue of Family Planning
8LIQIHMEMWEOI]MR¾YIRGIVSRER]MWWYIERH
MXVIQEMRWERMQTSVXERXTEVXRIVMR4*-´W[SVO
The engagement with media sought to enhance
their understanding of family planning as well
as encourage more regular and prominent
VITSVXMRKSRXLIMWWYI;MXLXLMWMRQMRHX[S
QIHMEWIRWMXMWEXMSR[SVOWLSTW¯SRIMR2E[EHE
7ITXIQFIV ERHXLISXLIVMR(EVFLERKE
(IGIQFIV ¯[IVISVKERMWIHF]4*-MR
EWWSGMEXMSR[MXLXLI(MWXVMGX,IEPXL7SGMIX](,7
ERHXLIHMWXVMGXEHQMRMWXVEXMSR4EVXMGMTERXW[IVI
oriented on the determinants of health and family
planning, the range of family planning services
TVSZMHIHXLVSYKLXLITYFPMGLIEPXLW]WXIQERH
MWWYIWSJUYEPMX]SJGEVI%XSXEPSJTEVXMGMTERXW
took part in these workshops, which included
WIRMSVSJ½GMEPWJVSQXLIHMWXVMGXEHQMRMWXVEXMSRXLI
District Health Society, the Department of Health
and Family Welfare, Panchayati Raj Institutions,
Bureau Chiefs, reporters, journalists and PFI
TEVXRIVW8LIWYTTSVXSJXLIPSGEPEHQMRMWXVEXMSR
[EWE[IPGSQIJIEXYVI
“The media needs to improve reporting on social issues,
MRGPYHMRKSRXLIFIRI½XWSJEGGITXMRKJEQMP]TPERRMRK
methods, which would enable families, especially women to
take decisions for better health for themselves.” Mr Manoj
Kumar (IAS), District Magistrate (DM), Nawada
Strengthening Advocates for Change (AFCs)
PFI has developed village level groups consisting of
Anganwadi workers5%7,%WERH46-QIQFIVW
to promote acceptance and utilisation of family
planning services at the community and individual
PIZIPW)ZIRXLSYKL%*'WI\\MWXIHEXXLI
FIKMRRMRKSJXLITVSNIGXXLI]LEZIRS[FIIRWGEPIH
YTXSEGVSWWZMPPEKIWSJ(EVFLERKEERH
2E[EHE-REHHMXMSRXSFIMRKGSYRWIPPIH[MXLXLI
LIPTSJXLI%*'WXLIGSQQYRMX]LEWFIIREWWYVIH
SJEVIKYPEVWYTTP]SJGSRXVEGITXMZIW
Creating 3D comic books and other Social and
Behaviour Change Communication
(SBCC) materials
%WXLIQEMRXEWOSJ%*'WMWXSJEGMPMXEXIFILEZMSYV
change, PFI developed an SBCC package in
consultation with AFCs and youth groups in Patna,
(EVFLERKEERH2E[EHEHMWXVMGXW8LIGIRXVITMIGISJ
XLITEGOEKIMW(GSQMGFSSOWXLEXVIZSPZIEVSYRH
XLIVSFSXMGGLEVEGXIVSJ+=ER8LIGLEVEGXIV
EPXIVREXIWMRXLIJSVQSJFSXLEFS]ERHEKMVP
WLS[MRKXLEXMXGSYPHWSPZIXLITVSFPIQWSJFSXL
8LVIIIHMXMSRWSJXLIGSQMGFSSOEVIWYTTSVXIH
5 'LMPHGEVI[SVOIVWYRHIVXLIKSZIVRQIRX´W-RXIKVEXIH'LMPH(IZIPSTQIRX7IVZMGIWTVSKVEQQI
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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F]EVERKISJQEXIVMEPWMRGPYHMRKEKEQISJHEVXW
ETSGOIXFSSOPIXSRXLIMWWYIWSJEHSPIWGIRXWERH
their solutions, promotional items, such as posters,
ERHWXMGOIVWERHEPIXXIVFS\\JSVEHSPIWGIRXWXS
HVSTMRXLIMVJIIHFEGO8LITEGOEKIEPWSMRGPYHIW
QEXIVMEPWJSVXLI%*'W¯EKYMHIFSSOSRLS[
XSYWIXLI7&''QEXIVMEPWEW[IPPEWEHMEV]8LI
training of 16 master trainers was completed, who
have in turn, oriented AFCs and youth groups
at the community level, so that they can use the
GSQQYRMGEXMSRTEGOEKIXSXEPOEFSYXXLIOI]MWWYIW
of adolescent health, family planning, livelihood,
mental health, sanitation and hygiene, and gender
HMWGVMQMREXMSR
jgL;]euksjatu]loky][krjk]
bjkns]bardke
mBxs k inkZ ,d gSjrvaxts + dgkuh ls
,d lqij jkcs ksV dh dgkuh&igyh ckj [k+kl 3D dkfW ed A
bart+kj dhft, vk jgk gS vkidk---nh lqij jkscksV
Scaling up community monitoring of health
services through mShakti - Interactive Voice
Response System (IVRS)
The success of the mShakti pilot encouraged
the PFI team to use it across the two districts of
(EVFLERKEERH2E[EHE8LI-:67VITPEGIWXLI
XMQIGSRWYQMRKTVSGIWWSJGSPPIGXMRKGSPPEXMRK
and analysing data, and provides an interface
XSXLIGSQQYRMX]XSM ORS[EFSYXOI]LIEXL
IRXMXPIQIRXWMM JIIHMRGSQQYRMX]QSRMXSVMRKHEXE
ERHMMM WLEVIWTIGM½GJIIHFEGOSRI\\TIVMIRGIWSJ
HIRMEPTSSVUYEPMX]SJWIVZMGIW1SVIXLER
people have used mShakti, creating an opportunity
JSVXLIQXSORS[ERHHIQERHXLIMVLIEPXLVMKLXW
Strengthening of State Chapters of Advocating
Reproductive Choices (ARC) Coalition
While PFI is the national secretariat of the
%HZSGEXMRK6ITVSHYGXMZI'LSMGIW%6' GSEPMXMSR
this grant allows the strengthening of the state
GLETXIVWMR½ZIWXEXIW6ENEWXLER.LEVOLERH&MLEV
9XXEV4VEHIWLERH1EHL]E4VEHIWL;MXLXLI
WYTTSVXSJXLI%HZERGI*EQMP]4PERRMRK%*4
project, an orientation on the AFP Smart tools
[EWYRHIVXEOIR8LMWLIPTIHXLIWXEXIQIQFIVW
XSHIPMFIVEXIERHMHIRXMJ]OI]EHZSGEG]MWWYIWXS
FITYVWYIHEXXLIWXEXIPIZIPERHHIZIPSTHIXEMPIH
EHZSGEG]TPERWXLIVIEJXIV8LIWI[IVIWLEVIH[MXL
XLI%6'2EXMSREP'SVI'SQQMXXIIQIQFIVW
%TEVXJVSQXLMWJSYVWTIGM½GMRMXMEXMZIW[IVI
YRHIVXEOIRXSVIZMXEPMWIXLIWXEXIGLETXIVWE
TVS½PMRKSJQIQFIVWF MRGVIEWMRKQIQFIVWLMT
G GSRZIRMRKVIKYPEVQIIXMRKWSJXLIGSQQMXXII
ERHH GSQTMPEXMSRSJVIWSYVGIQEXIVMEPWSRJEQMP]
TPERRMRK
I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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COMMUNITY ACTION
FOR HEALTH (CAH)
7GEPMRK'SQQYRMX]%GXMSRJSV,IEPXLTVSGIWWIWFVMRKMRKTYFPMGMRXSTYFPMGLIEPXL
'%,MWTIVLETWXLIPEVKIWXGSQQYRMX]PIH
EGGSYRXEFMPMX]MRMXMEXMZIKPSFEPP][LMGLMWFIMRK
implemented in partnership with civil society
SVKERMWEXMSRWERH[MXL½RERGMEPWYTTSVXJVSQXLI
1MRMWXV]SJ,IEPXLERH*EQMP];IPJEVI1S,*;
+SZIVRQIRXSJ-RHME+S- ERHWXEXIKSZIVRQIRXW
;LEXFIKEREWETMPSXTVSKVEQQIEGVSWWRMRI6
WXEXIWMR[EWWGEPIHXSWXEXIW of the
GSYRXV]F]¯ENSYVRI]XLEXXSSOPIWWXLER
EHIGEHI8LIIRSVQMX]SJXLIWGEPIMWZMWMFPIMRMXW
RYQFIVW¯EWSJ'%,GSZIVWWXEXIW
HMWXVMGXW FPSGOW ERH
ZMPPEKIW MRXLIGSYRXV]
The year saw CAH implementation in two new
WXEXIW¯8VMTYVEERH%RHLVE4VEHIWL¯ERHVI
MRMXMEXMSRMR+YNEVEX
In Tripura, the process was piloted in Gomati
district through the District ASHA Resource
'IRXVI(%6' [MXLWYTTSVXJVSQXLI7XEXI%7,%
1IRXSVMRK+VSYT(MWXVMGXERHWXEXIPIZIPLIEPXL
SJ½GMEPWWXEJJSJLIEPXLJEGMPMXMIWWIRMSVSJ½GMEPW
SJXLIHMWXVMGXEHQMRMWXVEXMSRQIQFIVWSJXLI
State Mentoring Group and District Planning and
Monitoring Committee and elected representatives,
including the Zilla Pramukh were oriented on the
CAH is a key strategy of the
2EXMSREP,IEPXL1MWWMSR2,1
which places people at the centre
of the process of ensuring that
the health needs and rights of the
GSQQYRMX]EVIFIMRKJYP½PPIH8LI
Advisory Group on Community
%GXMSR%+'% GSRWXMXYXIHF]
the Ministry of Health and Family
;IPJEVI1S,*; TVSZMHIW
guidance and support for community
EGXMSRMRMXMEXMZIWYRHIVXLI2,14*-
LSWXWXLI7IGVIXEVMEXJSV%+'%
CAH programme through a state level orientation
[SVOWLSTMR1EVGL
In Andhra Pradesh, the implementation of CAH
processes was initiated through inputs provided
F]GMZMPWSGMIX]SVKERMWEXMSRWEXEWXEXIPIZIP
GSRWYPXEXMZIQIIXMRKSVKERMWIHMR3GXSFIV
This led to the development of an action plan,
which was shared with the Principal Secretary,
6Assam, Chhattisgarh, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan and Tamil Nadu
Assam, Bihar, Chhattisgarh, Delhi, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Meghalaya, Mizoram, Odisha,
4YRNEF7MOOMQ8VMTYVE9XXEV4VEHIWLERH9XXEVEOLERH
>MPPE4EVMWLEHSV(MWXVMGX4ERGLE]EXMWERIPIGXIHFSH]ERHXLIXLMVHXMIVSJXLI4ERGLE]EXM6ENW]WXIQ%>MPPE4VEQYOLMWXLI(MWXVMGX
Chief of the District Panchayat
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

2.10 Page 20

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Sharing of Panchayat-level Health Report Cards in Barachatti of Gaya, Bihar
Department of Health and Family Welfare, in
SVHIVXSMRMXMEXIXLITVSGIWWIWMRXLIWXEXI
-R+YNEVEXMRMXMEPHMWGYWWMSRWSRXLIVIMRMXMEXMSR
of the CAH processes were held with the state
2,1SJ½GMEPWMR3GXSFIV8LIWIPIHXS
the development of a detailed implementation
TPERXSVSPPSYXXLITVSGIWWMRLMKLTVMSVMX]
FPSGOWEGVSWWHMWXVMGXWGSZIVMRKEVSYRH
:MPPEKI,IEPXL7ERMXEXMSRERH2YXVMXMSR
'SQQMXXIIW:,72'W 8[SVIKMSREP8VEMRMRKSJ
8VEMRIVW8S8W [IVISVKERMWIH¯MR:EHSHEVE
*IFVYEV] ERH%LQIHEFEH1EVGL
SJ½GMEPWMRGPYHMRK&PSGO1IHMGEP3J½GIVW
%=97,HSGXSVWXLI4VSNIGX%WWMWXERX%7,%
the state community processes team and state
GSRWYPXERXWSJYVFERLIEPXLJVSQLMKLTVMSVMX]
FPSGOWEGVSWW,MKL4VMSVMX](MWXVMGXW,4(W
TEVXMGMTEXIHMRXLIWI838W
FIGURE 3 : NATIONAL COVERAGE OF CAH PROCESSES
Villages
Blocks
Districts
States
8%
10%
19%
32%
33%
31%
54%
51%
I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

3 Pages 21-30

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3.1 Page 21

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'%,TVSGIWWIW[IVIEPWSMRMXMEXIHMRYVFEREVIEW
9RHIVXLI2EXMSREP9VFER,IEPXL1MWWMSR29,1
CAH processes were rolled out in the states of
3HMWLEERH(IPLM;SVOMRGPYHIHXVEMRMRKSJWXEXI
and district ASHA Coordinators, ASHA Nodal
3J½GIVWERH2+3VITVIWIRXEXMZIWGETEGMX]FYMPHMRK
of Mahila Arogya Samitis1%7W ERHXLI;EVH
'SSVHMREXMSR'SQQMXXIIW;''W ERHTMPSXMRK
community monitoring of health services in the
GMXMIWSJ&LYFERIW[EVERH'YXXEGOMR3HMWLE
Other Highlights
Regional Consultations on CAH
The MoHFW and AGCA jointly organised two
VIKMSREPGSRWYPXEXMSRW¯XLI½VWXMR+Y[ELEXM
.ERYEV] ERHXLIWIGSRHMR1YQFEM
.ERYEV]*IFVYEV] TEVXMGMTERXW
JVSQWXEXIWNSMRIHXLIWIGSRWYPXEXMSRW8LI]
Plenary Session in Mumbai Consultation
*VSQPIJX(V7EXMWL/YQEV%HZMWSV4YFPMG,IEPXL4PERRMRK2,76'
Mr Naveen Jain (IAS), Mission Director, NHM, Rajasthan;
Dr Thelma Narayan, Member, AGCA, Mr Alok Kumar (IAS),
Mission Director, NHM, Uttar Pradesh
MRGPYHIHWIRMSVKSZIVRQIRXSJ½GMEPW°7XEXI
Health Secretaries, State National Health Mission
2,1 (MVIGXSVWJVSQ9XXEV4VEHIWL6ENEWXLER
Maharashtra, Sikkim, Mizoram and the Additional
1MWWMSR(MVIGXSV3HMWLE ERH7XEXI2SHEP3J½GIVW
WIRMSVSJ½GIVWJVSQXLI2EXMSREP,IEPXL7]WXIQW
6IWSYVGI'IRXVI2,76' 11, representatives from
XLI6IKMSREP6IWSYVGI'IRXVI2SVXL)EWX66'
2) 7XEXI2SHEP2+3WERHXLI4ERGLE]EXEW[IPP
EWGSQQYRMX]VITVIWIRXEXMZIWERH%+'%QIQFIVW
These regional consultations in practice for the last
XLVII]IEVWEVIXEMPSVIHXSE WLEVIYTHEXIWSRXLI
progress of the implementation of CAH processes
MRXLIWXEXIWF WLEVIVIGIRXMRRSZEXMSRWERHXLIMV
TSXIRXMEPJSVWGEPMRKYTXLYWTVSQSXMRKGVSWW
PIEVRMRKG MHIRXMJ]GSRWXVEMRXW[MXLMRXLIGYVVIRX
IRZMVSRQIRXMRWXEXIWXLEXMRLMFMXERIJJIGXMZI
WGEPMRKYTH TVITEVITPERWJSVWXVIRKXLIRMRKERH
scaling up implementation of CAH in the states;
ERHI HIZIPSTWOMPPWSRTVSGIWWHSGYQIRXEXMSR-R
addition to advocacy with policymakers, the two
GSRWYPXEXMSRWTVSZMHIHETPEXJSVQXSKMZIJIIHFEGO
XSXLIKSZIVRQIRXIREFPMRKEGSPPIGXMZIWIEVGLJSV
WSPYXMSRW6IGSQQIRHEXMSRWXLEXIQIVKIHJVSQ
XLIWIGSRWYPXEXMSRW[SYPHFIGSRWMHIVIHMRWLETMRK
XLIMQTPIQIRXEXMSRWXVEXIK][MXLXLIKSZIVRQIRX
;SQIR´WKVSYTSJQIQFIVWSJXLIGSQQYRMX]-XMWIRZMWEKIHEWFIMRKGIRXVEPXSPSGEPGSQQYRMX]EGXMSRMRGPYHMRKMRWYTTSVXMRK
the work of community health workers like the ASHAs
Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Jharkhand, Kerala, Madhya Pradesh, Maharashtra, Manipur,
1IKLEPE]E1M^SVEQ2EKEPERH3HMWLE4YRNEF6ENEWXLER7MOOMQ8VMTYVEERH9XXEV4VEHIWL
112,76'LEWFIIRWIXYTF]XLI1S,*;XSWIVZIEWERETI\\MRWXMXYXMSRJSVTVSZMHMRKXIGLRMGEPEWWMWXERGIJSVXLI2EXMSREP,IEPXL
1MWWMSR2,1
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 21

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Review of Decentralised Participatory Health
Planning (DPHP) Framework and Processes
8[SQIIXMRKWSJXLI%+'%7YF'SQQMXXII
on Decentralised Participatory Health Planning
(4,4 EOI]JIEXYVISJXLI2EXMSREP,IEPXL
Mission to ensure that district health plans are
VI¾IGXMZISJXLIPSGEPLIEPXLRIIHWERHTVMSVMXMIW
[IVISVKERMWIHMR7ITXIQFIVERH3GXSFIV
8LIWIIREFPIHXLI%+'%QIQFIVWERHXLI
NHSRC representatives to review and share
their inputs on the national framework on DPHP,
EFVMIJIVSRXLITVSGIWWERHEWIXSJXSSPWJSV
programme managers to operationalise the
TVSGIWW8LIJIIHFEGOJVSQXLIWYFKVSYTLEWFIIR
incorporated in the documents, and shared with the
1S,*;JSVVIZMI[ERHETTVSZEP8LIVIEVITPERW
to organise state level orientations in Karnataka,
Rajasthan and Uttar Pradesh to initiate the DPHP
TVSGIWWIW
Participation in the Tenth Common Review
Mission (CRM)
7IPIGX%+'%QIQFIVWERHWXEJJJVSQXLI
7IGVIXEVMEXTEVXMGMTEXIHMRXLI'61MR[LMGL
reviewed the implementation of community process
GSQTSRIRXWMRXLI½ZIWXEXIWSJ(IPLM+YNEVEX
.LEVOLERH2EKEPERHERH8VMTYVE
22 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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REALISING COMMITMENTS TO
FAMILY PLANNING (RCFP)
)RKEKMRK[MXLOI]MR¾YIRGIVWXSTVMSVMXMWIJEQMP]TPERRMRKMRXLIREXMSREPEKIRHE
*SVXLITEWXSRI]IEV6'*4LEWFIIRJSGYWMRKSR
FVMRKMRKXSKIXLIVVITVIWIRXEXMZIWSJXLI1MRMWXV]
of Health and Family Welfare, Government of India,
1IQFIVWSJ4EVPMEQIRX14W VITVIWIRXEXMZIWSJ
NITI Aayog12ERHSXLIVOI]MR¾YIRGIVWXSXLI
WEQIXEFPIXSXEPOEFSYXXLIJYXYVISJ-RHME´WJEQMP]
TPERRMRKTVSKVEQQI8SEGGSQTPMWLXLMWXLIQSHI
SJEWXYH]XSYVXSEVIEWSJFIWXTVEGXMGI[EWYWIH
1YPXMTPIWXYH]XSYVW[IVIGSRHYGXIHRSXEFPI
EQSRKWXXLIQE½ZIHE]WXYH]XSYVXL¯
XL3GXSFIV XS-RHSRIWMEEGSYRXV]
MRXIVREXMSREPP]VIGSKRMWIHJSVFIWXTVEGXMGIWERH
WYGGIWWJYPMRXIVZIRXMSRWMRJEQMP]TPERRMRK8LI
tour focused on discussions with the National
Family Planning Coordinating Board of Indonesia
&//&2 [LMGLLEWPIHMXWWYGGIWWJYPJEQMP]
planning programme, Johns Hopkins Center
JSV'SQQYRMGEXMSR4VSKVEQW.,''4 ERH
=E]EWER'MTXE'EVE4EHY=''4 ERSVKERMWEXMSR
[MXLI\\TIVXMWIMREHZSGEG]GSQQYRMX]QSFMPMWEXMSR
ERHFILEZMSYVGLERKIGSQQYRMGEXMSR*MIPHZMWMXW
XSHMJJIVIRXLIEPXLJEGMPMXMIWSRXLIMWPERHSJ0SQFSO
TVSZMHIHXLIQYGLRIIHIHMRXIVEGXMSR[MXLWIVZMGI
TVSZMHIVWERHGSQQYRMX]QIQFIVWEW[IPPEWER
STTSVXYRMX]XSSFWIVZIWIVZMGIHIPMZIV]MREGXMSR
As a result of the tour, the MPs and the
representativefrom the Ministry made a
The RCFP project, currently in its
fourth year of implementation, is
a national level advocacy project
that works towards increasing
FYHKIXWERHI\\TIRHMXYVIWSRJEQMP]
TPERRMRKERHMRGVIEWMRKXLIFEWOIXSJ
contraceptive choice while focusing
SRUYEPMX]SJGEVI-XMWWYTTSVXIH
F]XLI&MPPERH1IPMRHE+EXIW
*SYRHEXMSR&1+*
GSQQMXQIRXXSI\\TPSVIXLITSWWMFMPMX]SJ
IWXEFPMWLMRKEFSH]PMOIXLI&//&2MR-RHME[SVO
towards the inclusion of more contraceptive
QIXLSHWMRXLIFEWOIXSJGLSMGIERHEHZSGEXI
for an increased allocation in the family planning
FYHKIX
On their return, the MPs shared their learnings
at the highest level through a presentation to the
,SRSYVEFPI9RMSR,IEPXL1MRMWXIV8LMWJSGYWIHSR
the need to increase investment in family planning
ERHI\\TERHXLIGSRXVEGITXMZIQIXLSHWEZEMPEFPIEW
ETVMSVMX]8LI]LEZIWMRGIGSRXMRYIHXSIRKEKI[MXL
122EXMSREP-RWXMXYXMSRJSV8VERWJSVQMRK-RHME2-8- %E]SKMWETSPMG]³8LMRO8ERO´SJXLI+SZIVRQIRXSJ-RHMEXLEXHIWMKRWWXVEXIKMGERH
PSRKXIVQTSPMGMIWERHTVSKVEQQIWJSVXLIGIRXVEPKSZIVRQIRXERHEPWSTVSZMHIWXIGLRMGEPEHZMGIXSXLIGIRXVIERHWXEXIW
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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Delegation to Indonesia
key issues that emerged during the study tour
YWMRKZEVMSYWTEVPMEQIRXEV]ERHQIHMEXSSPW%WE
VIWYPXEXSXEPSJEVXMGPIWLEZIFIIRTYFPMWLIHMR
ZEVMSYWTYFPMGEXMSRWEW[IPPEWWXEXIQIRXWQEHIF]
XLIMR¾YIRGIVW[LSTEVXMGMTEXIH
The learnings of the study tour to Indonesia were
EPWSWLEVIH[MXL1W0EPMXLE/YQEVEQERKEPEQ
Chairperson, National Commission for Women
ERH(V7SYQ]E7[EQMREXLER(MVIGXSV+IRIVEP
-RHMER'SYRGMPSJ1IHMGEP6IWIEVGL
Another study tour was conducted with six MPs
XSXLIRSRTVS½XSVKERMWEXMSR%GXMSR6IWIEVGL
ERH8VEMRMRKJSV,IEPXL%68, MR9HEMTYVXL
¯XL.YP] 8LIMRMXMEXMZIFVSYKLXEFSYX
MQTVSZIHE[EVIRIWWSRJEQMP]TPERRMRKFIWMHIW
providing a deeper understanding of its impact
SR[SQIR´WPMZIWXLVSYKL½VWXLERHI\\TSWYVIXS
MRRSZEXMZIQSHIPWEXXLIKVEWWVSSXWPIZIP%WER
MQQIHMEXISYXGSQIMXPIHXSXLITYFPMGEXMSRSJ
X[SSTMRMSRIHMXSVMEPWEYXLSVIHF]6EN]E7EFLE
14WMREHHMXMSRXSSXLIVWXSVMIW
“The Ministry of Health and Family Welfare, GoI, is fully committed to providing the people of India, access to quality family
planning services, with special emphasis on modern spacing methods.We are already working to ensure the smooth rollout of
injectable contraceptives, centchroman and progestin-only pills as additional birth spacing methods.The study tour to Indonesia
provided an opportunity to see the actual usage of implants in the public health facilities and the ease with which insertions
[IVIFIMRKHSRI+S-[SYPHI\\TPSVIXLITSWWMFMPMX]SJMRXVSHYGMRKMQTPERXWERHJYVXLIVMRGVIEWMRKXLIFEWOIXSJGLSMGI²
Dr. S. K. Sikdar,
Deputy Commissioner, Family Planning, Ministry of Health and Family Welfare
Other Highlights
Increasing the voice of family planning in the
media
8LIQIHMELEWEP[E]WFIIRERMQTSVXERXTEVXRIV
SJ4*-MRZEVMSYWEWTIGXWSJMXW[SVO,S[IZIV
an internal media analysis of articles revealed
that very little was spoken on family planning,
and whatever was said was either negative or
VIPIKEXIHXSEWQEPPWXSV]8LMW]IEVXLIVIJSVI
24 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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efforts were made in various ways to deepen
XLIIRKEKIQIRX[MXLEJSGYWSRFYMPHMRKQIHME
VIPEXMSRWLMTW8LIWIMRGPYHIH
z FVMRKMRKXSKIXLIVQSVIXLERREXMSREPPIZIP
QIHMETIVWSRRIPEXEVSYRHXEFPISVKERMWIHNSMRXP]
[MXLXLI;SQIR´W*IEXYVI7IVZMGI
z organising regional media workshops for 25
WXEXIPIZIPQIHMETIVWSRRIP
z hosting seven media persons over three study
XSYVW¯XSYRHIVWXERHXLIMWWYIHIPMFIVEXIERH
XEOIEGXMSR
Study tours were undertaken to the Population
Health Services India in Jharkhand, the Karuna Trust
in Shillong, and the Foundation for Reproductive
,IEPXL7IVZMGIW-RHMEMR%NQIV8LIIJJSVXWFSVI
JVYMX[MXLEFY^^GVIEXIHEVSYRHXLIMWWYISJ
JEQMP]TPERRMRKERHVIPEXIHGSRGITXW%WEVIWYPX
QSVIXLEREVXMGPIWSRZEVMSYWEWTIGXWSJ4*-´W
XLIQEXMGJSGYWEVIEW[IVITYFPMWLIHSZIVXLIPEWX
SRI]IEV*MKYVIMWERMQTVIWWMSRSJXLIWLEVI
SJEVXMGPIWJSVIEGLXLIQIGSZIVIHXLVSYKL4*-´W
QIHMEEHZSGEG]EGXMZMXMIW
FIGURE 4 - TOPICS COVERED BY MEDIA
THROUGH PFI ADVOCACY
5%
Empowerment
10%
Budget
9%
Maternal &
Child Health
11%
Policy
11%
Event
41%
Family Planning
13%
Others
Building on a key partnership to improve family
planning and women’s health
8LVSYKLEREXMSREPQIIXMRKNSMRXP]SVKERMWIHF]4*-
ERHXLI*IHIVEXMSRSJ3FWXIXVMGERH+]REIGSPSKMGEP
7SGMIXMIWSJ-RHME*3+7- SR%TVMP
STTSVXYRMXMIW[IVIHMWGYWWIHERHTSWWMFMPMXMIWSJ
GSPPEFSVEXMSRI\\TPSVIHFIX[IIRXLITVMZEXIWIGXSV
and practitioners to advance the family planning
ERHWI\\YEPLIEPXLZMWMSRSJ-RHME8LMWFVSYKLX
XSKIXLIVWIRMSV*3+7-VITVIWIRXEXMZIW1IQFIVW
of Parliament, a senior representative of the
1MRMWXV]SJ,IEPXLERH*EQMP];IPJEVI1S,*;
family planning experts and advocates and media
VITVIWIRXEXMZIW8LMWQIIXMRKXSSOJYVXLIVXLI
FIKMRRMRKSJEGVYGMEPTEVXRIVWLMTFIX[IIR*3+7-
ERH4*-MRHMWGYWWMRKXLIVSPISJXLITYFPMGTVMZEXI
partnership model that would expand access to
JEQMP]TPERRMRKIRWYVIEVMKLXWFEWIHETTVSEGLERH
ultimately empower women in taking control of
XLIMVFSHMIWERHPMZIW
Bringing together key sexual and reproductive
health experts and advocates through the ARC
Coalition
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%HZSGEXMRK6ITVSHYGXMZI'LSMGIW%6'
'SEPMXMSRWMRGI)JJSVXW[IVIQEHIXSFVMRK
XSKIXLIVXLIEVSYRHSVKERMWEXMSRWXLEXEVITEVX
of the Coalition, through the General Body Meeting
+&1 LIPHMRIEVP](IGIQFIV8LMWLIPTIH
FYMPHEGSQQSRYRHIVWXERHMRKSRXLIQERHEXI
that the Coalition holds as well as identify future
HMVIGXMSRWERHWXVEXIKMIWJSVQSZMRKJSV[EVH8LI
QIQFIVWEKVIIHXSGSQTMPI&ILEZMSYV'LERKI
'SQQYRMGEXMSR&'' QEXIVMEPWMRXSEVIWSYVGI
pool, which could also support the government
MRKIRIVEXMRKHIQERHJSVJEQMP]TPERRMRKWIVZMGIW
The Coalition committed itself to supporting the
%6'MWEREWWSGMEXMSRSJSVKERMWEXMSRWERHMRHMZMHYEPW[SVOMRKSRWI\\YEPERHVITVSHYGXMZILIEPXLERHVMKLXW
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 25

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1S,*;MRXLIVSPPSYXSJMRNIGXEFPIWERHWSQI
'SVI'SQQMXXIIQIQFIVWLEZIFIIRMRGPYHIHMR
XLI-RNIGXEFPI6SPP3YX8EWO*SVGISJXLI1MRMWXV]
Gathering evidence on the use, after-effects,
HI¼FDF\\DQGFRVWLQJRI6XEGHUPDO&RQWUDFHSWLYH
Implants
To strengthen advocacy for increasing the
FEWOIXSJGSRXVEGITXMZIGLSMGIW4*-GSRHYGXIH
ERMRHITXLPMXIVEXYVIVIZMI[SJWYFHIVQEP
GSRXVEGITXMZIMQTPERXW8LIWXYH]GSPPEXIHERH
EREP]WIHHEXEIZMHIRGIWJVSQKPSFEPI\\TIVMIRGI
SRXLIYWISJPSRKEGXMRKVIZIVWMFPIWYFHIVQEP
MQTPERXW-XGSQTEVIWWYFHIVQEPMQTPERXWXSSXLIV
contraceptives and looks at countries where it
LEWFIIRTMPSXIHERHEHSTXIH8LVSYKLMXWEREP]WMW
SJZEVMSYWMRHMGEXSVWVIPEXIHXSYWIEJXIVIJJIGXW
IJ½GEG]ERHGSWXMRKMXTVIWIRXWESRIWXSTVIWSYVGI
SRWYFHIVQEPGSRXVEGITXMZIMQTPERXW
26 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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STRENGTHENING ROGI KALYAN SAMITIS
(RKSs) / PATIENT WELFARE COMMITTEES
Partnering with the Government of Uttar Pradesh to strengthen RKSs14
;LMPITVSZMHMRKFEWMGTVIZIRXMZITVSQSXMZIERH
GYVEXMZIWIVZMGIWXLVSYKLIWXEFPMWLIHMRWXMXYXMSRW
XLIJSGYWSJXLIKSZIVRQIRXMWRS[SRXLIUYEPMX]
EWTIGX-XMW[MXLXLMWMRZMI[XLEXXLI2EXMSREP6YVEP
Health Mission envisages the formation of Rogi
Kalyan Samitis6/7W 4EXMIRX;IPJEVI'SQQMXXIIW
or Hospital Management Committees at all health
JEGMPMXMIW
The Ministry of Health and Family Welfare
1S,*; +SZIVRQIRXSJ-RHMEHIZIPSTIHERH
disseminated the guidelines for RKSs to the states
MR.YP]0IWWXLERE]IEVPEXIVMR%TVMP
PFI joined hands with the Government of Uttar
Pradesh to develop a pilot model to improve
TVSZMHIVVIWTSRWMZIRIWW
8LI½VWXWXEXIPIZIPSVMIRXEXMSRERHTPERRMRK
QIIXMRKMRXLMWVIKEVH[EWGLEMVIHF]1V%QMX
Ghosh, State Mission Director, National Health
1MWWMSR2,1 ERHLEHXLITEVXMGMTEXMSRSJ
senior representatives from all key institutions in
XLILIEPXLW]WXIQ8LMWMRGPYHIHSJ½GMEPWJVSQXLI
7XEXI4VSKVEQQI1EREKIQIRX9RMX7419 XLI
State Institute for Family Planning Services Agency
7-*47% XLI(MVIGXSVEXISJ,IEPXL7IVZMGIW
the Uttar Pradesh Health Systems Strengthening
7YTTSVXIHF]XLI.SLR(ERH
'EXLIVMRI81EG%VXLYV*SYRHEXMSR
the strengthening RKS programme
provides technical assistance to the
state government of Uttar Pradesh
for a pilot model to improve
provider responsiveness through the
EGXMZIMRZSPZIQIRXSJXLI6/7W
4VSNIGX94,774 XLI8IGLRMGEP7YTTSVX9RMX
879 'LMIJ1IHMGEP3J½GIVWERHXLI(MWXVMGX
4VSKVEQQI1EREKIQIRX9RMX(419 WXEJJJVSQ
0YGORS[HMWXVMGX
8LIQYPXMWXEOILSPHIVQIIXMRKPIHXSXLIMWWYERGI
of a state government order for constituting
RKSs in all PHCs in the state as well as the
implementation of a pilot initiative in Lucknow
HMWXVMGX%R6/7WXVIRKXLIRMRKGSQTSRIRX[EW
HIZIPSTIHF]XLI7419ERH4*-ERHMRGPYHIH
MRXLI*=7XEXI2,14VSKVEQQI
-QTPIQIRXEXMSR4PER4-4 JSVEPPXLIHMWXVMGXW
EGVSWWXLIWXEXI
14Constituted under the National Health Mission, RKS has the mandate to ensure compliance with minimum standards for hospital
GEVIEHLIVIRGIXSTVSXSGSPWSJXVIEXQIRXERHXSIRWYVIEGGSYRXEFMPMX]SJLIEPXLTVSZMHIVWXSXLIGSQQYRMX]-XWQIQFIVWMRGPYHI
IPIGXIHVITVIWIRXEXMZIW1IQFIVWSJ4EVPMEQIRX1IQFIVWSJ0IKMWPEXMZI%WWIQFP]1IQFIVWSJ4ERGLE]EXM6EN-RWXMXYXMSRWGMZMPWSGMIX]
VITVIWIRXEXMZIWERHSJ½GMEPWJVSQXLI(ITEVXQIRXWSJ,IEPXL;SQIRERH'LMPH(IZIPSTQIRX)HYGEXMSR7SGMEP;IPJEVI4YFPMG,IEPXL
)RKMRIIVMRK4YFPMG;SVOWERH)PIGXVMGMX]&SEVH
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Other Highlights
Baseline Assessment on Functioning of RKSs
As part of the pilot project approved for Lucknow
HMWXVMGXEFEWIPMRIEWWIWWQIRX[EWGEVVMIHSYX
SRXLIJYRGXMSRMRKSJXLI6/7WEGVSWWLIEPXL
JEGMPMXMIWSJXLIHMWXVMGXMR(IGIQFIV8LI
HVEJXVITSVX[LMGLVI¾IGXWXLIGYVVIRXWMXYEXMSR
LEWFIIRWLEVIH[MXLXLI7419JSVMRTYXWERH
[MPPWYFWIUYIRXP]FIHMWWIQMREXIHEQSRKXLI
WXEXIERHHMWXVMGXSJ½GMEPW
8LIEWWIWWQIRXMRHMGEXIWE XLEXXLI(MWXVMGX
1EKMWXVEXI(1 [LSGLEMVWXLI+SZIVRMRK
&SH]SJXLI(MWXVMGX,SWTMXEP6/7MWYREFPIXS
TEVXMGMTEXISREVIKYPEVFEWMWMRXLIWIQIIXMRKW
To address this, PFI is working with the SPMU
XSVIZMWIXLIWXEXI6/7+YMHIPMRIW[LIVIF]ER
IQMRIRXTYFPMGLIEPXLI\\TIVXGERFIRSQMREXIH
in his place as a working chairperson, thus helping
XSWXVIEQPMRIXLIWIQIIXMRKWF XLSYKLXLI
process of grievance redressal in health facilities
LEWFIIRMRMXMEXIHMR0YGORS[HMWXVMGXXLI½RHMRKW
show that the clients have low levels of awareness
EFSYXXLIWI8SEQIPMSVEXIXLIWMXYEXMSR4*-MW
providing assistance in operationalising patient
LIPTHIWOWXSVIKYPEVP]EREP]WIGPMIRXJIIHFEGO
ERHXEOIGSVVIGXMZIEGXMSRG 4*-MWSVKERMWMRK
structured orientations for the
6/7QIQFIVWXSIRLERGIXLIMVTEVXMGMTEXMSRMR
meetings and in the RKS strengthening processes,
as the participation of CSOs and community
representatives is low in meetings of the District
,SWTMXEP6/7
Mentoring RKS
As part of the pilot project, PFI worked closely
[MXLEPPXLIWIPIGXIHLIEPXLJEGMPMXMIWFVMI½RK
XLI6/7QIQFIVWSRXLIREXMSREPERHWXEXI
6/7KYMHIPMRIW4*-´WWYTTSVXEPWSI\\XIRHIHXS
participating in the RKS meetings and providing
JIIHFEGOMRGPYHMRKWLEVMRKOI]MWWYIWERHKETW
that emerge from facility assessment surveys that
EVIGSRHYGXIHSRETIVMSHMGFEWMWF]XLIWXEXI
ERHHMWXVMGX5YEPMX]%WWYVERGIXIEQW
Inputs on the handbook for RKS members
The National Health Systems Resource Centre
2,76' MWHIZIPSTMRKELERHFSSOJSVXLI
SVMIRXEXMSRSJ6/7QIQFIVWEGVSWWXLI
REXMSR4*-TVSZMHIHHIXEMPIHMRTYXWMRXLIHVEJX
HSGYQIRX[LMGLLEWRS[FIIRWYFQMXXIHXS
XLI1S,*;JSV½REPMWEXMSR3RGIETTVSZIHXLI
LERHFSSO[MPPFIHMWWIQMREXIHXSXLIWXEXIWJSV
EHSTXMSR
I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

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MAIN KUCH BHI KAR SAKTI HOON (MKBKSH)
%HETXMRKXSEGLMIZIWGEPIXLI7EEXLM]EI\\TIVMIRGI
“Adolescents are the critical mass of asset which in
future would be the biggest dividends to the country’s
economy; thereby their health and wellness are of
YXQSWXTVMSVMX](IWTMXIXLII\\TERWMSRSJQIHMEXLIVI
are many important unanswered questions in the minds
of young people in villages. Saathiya15 will address these
questions.We are also talking about behavioural change
and a change in thinking,” said the Health Secretary,
1V'/1MWLVE[LIRPEYRGLMRKXLI7EEXLM]E
6IWSYVGI/MXMR*IFVYEV]
1EMR/YGL&LM/EV7EOXM,SSR1/&/7, MWE
HIKVIIMRMXMEXMZIXLEXMRGPYHIWXIPIZMWMSR
ITMWSHIWEMVIHEGVSWWX[SWIEWSRWSR-RHME´W
national television channel Doordarshan and
VIKMSREPOIRHVEW EVEHMSEHETXEXMSRSJXLI
WIVMIWEMVIHSR%-6*1WXEXMSRW GSQQYRMX]
outreach, and an Interactive Voice Response System
-:67 JSVGSQQYRMX]IRKEKIQIRX
The Resource Kit is the culmination of a
TEVXRIVWLMTFIX[IIRXLI1MRMWXV]SJ,IEPXLERH
*EQMP];IPJEVI1S,*; 4*-ERH92*4%9RMXIH
2EXMSRW4STYPEXMSR*YRH XSIUYMT
7EEXLM]EWXLEXLEZIEPVIEH]FIIRWIPIGXIHXS
work with adolescents under the Rashtriya Kishor
Swasthya Karyakram 6/7/ TVSKVEQQISVXLI
2EXMSREP%HSPIWGIRX,IEPXL4VSKVEQQI
1/&/7,-%;SQER'ER%GLMIZI
%R]XLMRK MWEXVERWQIHMEMRMXMEXMZI
through which PFI seeks to carry
GSRZIVWEXMSRWSR[SQIR´WVMKLXW
gender roles and social determinants
SJLIEPXLXSTISTPI´WLSQIW
8LIMRMXMEXMZILEWFIIRWYTTSVXIHF]
9/´W(ITEVXQIRXJSV-RXIVREXMSREP
(IZIPSTQIRX(*M( &MPP 1IPMRHE
+EXIW*SYRHEXMSR&1+* ERHXLI
924STYPEXMSR*YRH92*4%
The groundwork for SaathiyaFIKERMR7IEWSR
2 of MKBKSH where PFI focused on youth and
male involvement to positively change attitudes
ERHFILEZMSYVWXS[EVHWKIRHIVIUYEPMX];MXL
the Government of India rolling out RKSK, a
TIIVIHYGEXSVFEWIHREXMSREPEHSPIWGIRXLIEPXL
programme at the same time, PFI used the last 26
ITMWSHIWSJXLIWIVMEPXSFVERHERHMRXVSHYGIXLI
TIIVIHYGEXSVW
158LI7EEXLM]EWEVIFS]WERHKMVPW[LSLEZIFIIRWIPIGXIHXS[SVOEWTIIVIHYGEXSVWJSVEHSPIWGIRXWMRXLI1S,*;´W2EXMSREP
%HSPIWGIRX,IEPXL4VSKVEQQISVXLI6EWLXVM]E/MWLSV7[EWXL]E/EV]EOVEQ6/7/ %WJVMIRHWERHGSQTERMSRWXLI7EEXLM]EW´
VSPIMWXSVIWTSRHXSEHSPIWGIRXW´UYIVMIWSROI]MWWYIWTIVXEMRMRKXSXLIMVLIEPXL
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I

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lkfFk;k ,fDVfoVh iqLrd
thou dkS'ky vk/kkfjr xfrfof/k;ka
Hkzkafr
vkSj Økafr
[ksy [ksy esa fd'kksj LokLF; ls ifjp;
7SSRXLI1S,*;HIGMHIHXSGVIEXIXLI³Saathiya
6IWSYVGI/MX´4*-[SVOIHSRFVERHMRKXLI
Saathiya Kit that included, amongst other things,
IMKLX½PQWJVSQ4*-´W1/&/7,MRMXMEXMZIERH
a Saathiya(MEV]8LI½PQWHIEP[MXLXLI6/7/
TVMSVMX]MWWYIWSJRYXVMXMSRWYFWXERGIQMWYWI
WI\\YEPERHVITVSHYGXMZILIEPXL76, ERHQIRXEP
health, among others; the diary includes stories,
key messages and games for peer educators to
YWIEXXLI½IPHPIZIP8LIOMXEPWSMRGPYHIWER
EGXMZMX]FSSOHIZIPSTIHF]92-')*9RMXIH
2EXMSRW'LMPHVIR´W*YRH ERHE‘Saathiya Salah’
QSFMPIETTJSVEHSPIWGIRXWHIZIPSTIHF]92*4%
(MJJIVIRXTMIGIWHIZIPSTIHF]HMJJIVIRXTEVXRIVW
[IVIFVSYKLXXSKIXLIVYRHIVXLIWEQIYQFVIPPE
XSIRWYVIXLEXXLI]GSQTPIQIRXIHIEGLSXLIV
Additional materials, such as radio spots and
TSWXIVW[IVIHIZIPSTIHF]4*-XSTVSQSXIXLI
Saathiya SalahETT
The coverage received in the media is wide and
TSWMXMZI3R1EVGLE]SYRKNSYVREPMWX
[VSXIMR8LI-RHMER)\\TVIWWEFSYXLMWI\\TIVMIRGI
of growing up in a culture that normalises
³WXEPOMRK´,IKSIWSRXSVIJIVXSXLI6/7/
programme and the Saathiya Kit, and commends
MXJSVFVMRKMRKXSXLIJSVIJVSRXMWWYIWPMOIGSRWIRX
XVYWXXVERWTEVIRG]ERHVIWTIGX8LI-RHMER
Express had also reported that the “resource
material prepared for adolescent peer educators
LEWXEOIREWXITMRXLIWIRWMXMZIHMVIGXMSR²
The Saathiya Kit was also called a “refreshingly
TVSKVIWWMZIWI\\IHTVSKVEQQI²F]8LI2I[W
1MRYXI'SZIVEKIF]PIEHMRKREXMSREPHEMPMIWPMOI
the Hindustan Times, the Business Standard, and
XLI)GSRSQMG8MQIWEW[IPPEWF]RI[W[IFWMXIW
such as Youth Ki Awaaz, Firstpost and NDTV
PIEHWYWXSFIPMIZIXLEX[IEVISRXVEGO
Other Highlights
Increased reach of the series
-R*IFVYEV]-RHME´WREXMSREPXIPIZMWMSRGLERRIP
(SSVHEVWLER(( ERRSYRGIHXLEX1/&/7,
LEHWIXERI[VIGSVHJSVIHYXEMRQIRXWLS[WF]
attaining a staggering GYQYPEXMZIVIEGLSJ
millionERHWXMPPGSYRXMRK8LMW[EWQEHITSWWMFPI
XLVSYKLXLIEMVMRKSJITMWSHIWEGVSWWX[S
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4 Pages 31-40

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4.1 Page 31

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WIEWSRWSR(SSVHEVWLERERHXLIVIXIPIGEWX
SJFSXLWIEWSRWMRMXMEXIHMR(IGIQFIV-R
addition, it was telecast on 16 regional DD channels
HYFFIHMRVIKMSREPPERKYEKIW ERHXLIVEHMS
EHETXEXMSREMVIHSR%-6*1WXEXMSRW8LMW
ERRSYRGIQIRXVIEJ½VQIHSYVFIPMIJMRXLITS[IV
of the series to challenge regressive social norms
ERHFILEZMSYVWTEVXMGYPEVP]EVSYRHMWWYIWSJLIEPXL
JEQMP]TPERRMRKERHKIRHIVIUYEPMX]
EPISODES REACH
TV
RADIO LISTENERS
Generation of evidence on entertainment
education continued: Endline Evaluation of
Season 2
7IEWSRSJ1/&/7,JSGYWIHSRXLIQMPPMSR
]SYXLSJXLIGSYRXV]ERHXLIMWWYIWJEGIHF]XLIQ
MRGPYHMRKWYFWXERGIQMWYWIRYXVMXMSRERHQIRXEP
LIEPXL8LIOI]½RHMRKWSJXLIMRHITIRHIRXMQTEGX
evaluation of Season 2 show that space for spousal
communication increased manifoldEWTIVGIRX
SJQEVVMIH[SQIRERHTIVGIRXSJQEVVMIHQIR
[EXGLIHXLIWIVMIW[MXLXLIMVWTSYWIW1SVISZIV
per cent of married women exposed to the serial
initiated discussion on family planning with their
WTSYWIW8LIVI[IVIpositive shifts in awareness
and attitude XSS¯TIVGIRXQSVIE[EVIRIWWSJ
viewers on legal age of marriage as compared to
RSRZMI[IVWTIVGIRXSJ]SYXLZMI[IVWXLSYKLX
XLIMHIEPEKIJSVE½VWXTVIKRERG][EW]IEVW
There was good news on other fronts too! There
was a 62 per cent viewer retention of the series
JVSQ7IEWSRXS7IEWSRERHEXPIEWXTIVGIRX
VITSVXIHXLEXXLI][SYPHFIinterested in watching
XLIWIVMEPMJMXGSRXMRYIHMRXSERI[WIEWSR
Pioneering use of IVRS in MKBKSH
8LI-:67EPPS[IHETIRIXVEXMSRSJQIHMEHEVOEVIEW
ERHIREFPIHPIWWTVMZMPIKIHEYHMIRGIQIQFIVWXS
GEPPMRTVSZMHIJIIHFEGOPMWXIRXSGYVEXIHGSRXIRX
ERW[IVUYIWXMSRWERHVIGSVHXLIMVS[RSTMRMSRW
EFSYXWSGMEPMWWYIWXLEXXLI]LEHIRGSYRXIVIHMRXLI
WIVMEPSVMWWYIWXLEXGSRGIVRIHXLIQ
PFI undertook an independent analysis of the
pioneering use of IVRS to engage MKBKSH
EYHMIRGIQIQFIVWMRVIEPXMQIEGVSWWXLI
QSRXLTIVMSH7IEWSRERH SJXLI1/&/7,
MRMXMEXMZI8LMW[EWPIHF](V,YE;ERKSJXLI7XEXI
9RMZIVWMX]SJ2I[=SVOERH(V%VZMRH7MRKLEPSJ
XLI9RMZIVWMX]SJ8I\\EWEX)P4EWSQMPPMSRGEPPW
were received through the IVRS from more than
QMPPMSRYRMUYITLSRIRYQFIVWEGVSWW
SJWXEXIWSJ-RHME7SQIOI]½RHMRKWJVSQXLI
IVRS analysis revealed that MKBKSH maintained
ELIEPXL]FEPERGIFIX[IIRGYPXMZEXMRKEJERFEWI
with repeated callers and attracting new callers
XSTEVXMGMTEXIZMEXLI-:67%PXLSYKLXIGLRSPSK]
GIRXVIHIRXIVXEMRQIRXIHYGEXMSRTPEXJSVQWSJXIR
ETTIEPQSVIXSQMHHPIEKIHYVFERIPMXIEYHMIRGIW
the analysis indicated IUYEPTEVXMGMTEXMSR among
[SQIRTIVGIRX ERHQIRTIVGIRX
LMKLMRZSPZIQIRXSJ]SYXLTIVGIRXSJXLI
GEPPIVWFIMRK]IEVWSPHSV]SYRKIV ERHQSVI
TEVXMGMTEXMSRJVSQWXYHIRXWERHLSQIQEOIVW8LIVI
[IVIGEXIKSVMIWSJYWIVKIRIVEXIHGSRXIRXERH
[LIRSRIPSSOWWTIGM½GEPP]EXTVSWSGMEPXLIQIW
KIRHIVFEWIHZMSPIRGIERHVIPEXIHXLIQIWPMOI
KIRHIVIUYEPMX]ERHGLMPHQEVVMEKI[IVIXLIQSWX
TSTYPEV
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Meeting on investments in Entertainment
Education (EE) as a way to catalyse and sustain
social and behavioural change
Leading academics, practitioners, and development
GSRWYPXERXWGEQIXSKIXLIVSR.YP]EXXLI
Rockefeller Foundation in New York, to discuss
GSQQYRMGEXMSRWJSVWSGMEPERHFILEZMSYVGLERKI
[MXLEWTIGMEPJSGYWSR)RXIVXEMRQIRX)HYGEXMSR
SV)HYXEMRQIRX)) 8LIQIIXMRKI\\EQMRIH[E]W
MR[LMGLIHYGEXMSRGERFIWYFXP]FYXIJJIGXMZIP]
[SVOIHMRXSFSXLRI[ERHXMQILSRSYVIHKIRVIW
SJIRXIVXEMRQIRXXSJSWXIVTSWMXMZIFILEZMSYV
GLERKIERHMQTVSZIXLIUYEPMX]SJPMZIWMRFSXL
HIZIPSTMRKGSYRXVMIWERHPSGEPIRZMVSRQIRXW
8LIQIIXMRK[EWGSGSRZIRIHF]XLI4STYPEXMSR
Foundation of India and the Rockefeller Foundation
in partnership with the Bill & Melinda Gates
Foundation, the Ford Foundation, UNFPA and
92-')*8LITEVXMGMTERXWMRGPYHIHIGSRSQMWXW
QIQFIVWSJXLIHSRSVGSQQYRMX]VIWIEVGL
and evaluation specialists, and representatives
JVSQXLITVMZEXIWIGXSV8LIHMWGYWWMSRWJSGYWIH
SRXLVIIEWTIGXWWYGGIWWJYPKPSFEPGEWIWXYHMIW
demonstrating the potential and impact of EE,
critical explorations on evidence and evaluation,
ERHXLIWYWXEMREFMPMX]SJ))MRMXMEXMZIW8LMWQIIXMRK
provided an opportunity not just to share learnings,
discuss evaluation and devise strategies for growth
ERHWYWXEMREFMPMX]FYXEPWSTVIWIRXIHEJSVYQJSV
I\\TPSVMRKW]RIVKMIWJSVXLSWI[SVOMRKMRXLI½IPHSJ
HIZIPSTQIRXERH))
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REEL TO REAL
“Sahi Samay se hoye vivah
Turant na ho bacche ki chaah
Aur…aap log sochte hain ki mahila nasbandi
sahi hai, purush nasbandi galat hain
Lekin…main kehta hoon ki purush nasbandi
sabse mastbandi hai”
(Marriage at the right age
No desire to have a child soon after
And…you think that female sterilisation is right,
male sterilisation is wrong
But…I say male sterilisation is the right thing)
These are lines from a song that a group of men
in Chhatarpur, Madhya Pradesh, have composed
XSWTVIEHXLIQIWWEKISJ[SQIR´WIQTS[IVQIRX
gender justice, and male involvement in family
TPERRMRK,EFMXYEP[MJIFIEXIVWXLIWIQIRLEZI
turned into empathetic partners after local NGOs
YWIH1/&/7,EWEXSSPJSVFILEZMSYVGLERKI
7XSVMIWPMOIXLMWLEZIFIIR[EMXMRKXSFIXSPH
The PFI team had heard some of these during
XLIMV½IPHZMWMXWWSQIXLVSYKLXLI-:67ERHWSQI
XLVSYKLPSGEP2+3W-X[EWXMQIXSGETXYVIXLIWI
WXSVMIWERHWLEVIXLIQ[MHIP]8LI'ETMXEPJSV
+SSH'J+ KVERXMWHSMRKNYWXXLEXERHQSVI
%WIZIRQSRXLKVERX'J+JSGYWIWSRWYWXEMRMRK
XLIQSQIRXYQGVIEXIHF]7IEWSRWERHSJ
MKBKSH while providing strategic direction for
1/&/7,7IEWSR-XEMQWXSMHIRXMJ]³WXSVMIWSJ
GLERKI´XLEXGERFIEXXVMFYXIHXS1/&/7,ERH
[IEZIXSKIXLIVE[IFWIVMIW³VIIPXSVIEP´XSFI
WLS[GEWIHHMKMXEPP]'J+MWEPWSPSSOMRKEX[SVOMRK
on a talk show on issues that the youth can relate
XS8LIWIMRGPYHIQEXXIVWVIPEXIHXSIHYGEXMSR
WI\\YEPERHVITVSHYGXMZILIEPXLKIRHIVMRIUYEPMX]
ERHWYFWXERGIQMWYWIEQSRKSXLIVW&SXLXLI
TVSHYGXMSRW[MPPFIVIPIEWIHSRXLI1/&/7,ERH
4*-WSGMEPQIHMETPEXJSVQW
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BAS AB BAHUT HO GAYA
(BABHG)/ENOUGH IS ENOUGH
“Young girls should start treating themselves in their minds as equal to boys… problems arise as girls
accept discrimination as part of life.” This is the message that P.R. Balan, father of acclaimed cinema
EGXSV:MH]E&EPERWLEVIHMREWLSVX½PQXLEX´WTEVXSJ4*-´WRI[HMKMXEPQIHMEMRXIVZIRXMSRXSIRH
gender-based violence (GBV), with a special focus on violence against women and girls (VAWG).
E[EVHGEWLTVM^IWXSXLIXSTXLVII½PQWERHEZMI[IV´W
GLSMGIE[EVH[MPPEPWSFIKMZIR8LIXST½PQW[MPP
FIWLS[GEWIHERHTVSQSXIHSRXLIHMKMXEPTPEXJSVQ
GVIEXIHJSVXLIMRMXMEXMZI/I]XSXLIMRXIVZIRXMSRMWE
GSRGIVX[MXLGIPIFVMXMIWXSWLS[GEWIWYTTSVXJSVXLI
GEYWIERHMRGVIEWIXLIFY^^EVSYRHXLIGEQTEMKR
8LIQSRXLHMKMXEPGEQTEMKR‘Bas Ab Bahut Ho Gaya’
&%&,+ MWXLI[MRRIVSJXLI&MPPERH1IPMRHE+EXIW
*SYRHEXMSR´W+VERH'LEPPIRKIMRMXMEXMZI³Putting Women and
Girls at the Center of Development’-XWIIOWXSMR¾YIRGIERH
change regressive cultural and social norms that promote
+&:MR-RHME9WMRKXLIQIHMYQSJIHYXEMRQIRXZMEHMKMXEP
QIHMEXLIMRMXMEXMZIEXXIQTXWXSFVIEOXLIGYPXYVISJ
acceptance, tolerance and silence around GBV, dispel the
myth that masculinity and violence are connected, and shape
WSGMEPQSVIWXLEXVIWTIGXERHZEPYIKMVPWIUYEPP][MXLFS]W
7M\\WLSVX½PQWEVIXLIJYPGVYQSJXLIGEQTEMKR¯XLVII
[MXLGIPIFVMXMIWERHXLVII[MXLRSRGIPIFVMXMIW¯ERHER
ERXLIQHIGV]MRK+&:8LIZMHISSJ:MH]E&EPERERHLIV
father is one of those six! The dissemination of content will
FIWYTTSVXIHF]EWIVMIWSJSRPMRIEGXMZMXMIWEGVSWWZEVMSYW
QIHMEGLERRIPW[MXLXLI½REPTVSHYGXFIMRKERSRPMRI
repository of all edutainment related digital products on
XLIMWWYI8SIRGSYVEKI]SYXLTEVXMGMTEXMSRGSPPIKIWXYHIRXW
JVSQGSPPIKIWEGVSWW-RHME[MPPFIMRZMXIHXSWYFQMX½PQW
SR:%;+EWTEVXSJEGSQTIXMXMSR%RIQMRIRXNYV][MPP
%RHXSHSEPPXLMW4*-LEWNSMRIHLERHW[MXLGIPIFVEXIH
actor and director Farhan Akhtar and his initiative
1%6(1IR%KEMRWX6ETIERH(MWGVMQMREXMSR ERH
[IPPORS[RHMVIGXSVERHGVIEXSVSJ4*-´WWYGGIWWJYP
WIVMIW1/&/7,*IVS^%FFEW/LER
8LI&%&,+GEQTEMKRMWFEWIHSRXLIL]TSXLIWMW
XLEXGIPIFVMX]IRHSVWIHIHYXEMRQIRXMRMXMEXMZIWPIEH
XSFILEZMSYVGLERKIEW]SYXLWIIGIPIFVMXMIWEWVSPI
QSHIPWERHWIIOXSIQYPEXIXLIQ1SVISZIVXLI]EGX
EWMQTSVXERXGSRZIVWEXMSRWXEVXIVW8LSYKLXLIVILEW
FIIREWTYVXMRGIPIFVMX]IRKEKIQIRXJSVWSGMEPGEYWIW
ERH&SPP][SSHMGSRWLEZIFIGSQIXLIJEGISJQER]
TYFPMGMRXIVIWXGEQTEMKRWXLIVIMWPMXXPIGSR½VQEXMSR
SJWYGLEREP]WMW%XXLIIRHSJXLIQSRXLWXLI
GEQTEMKR[MPPFIIZEPYEXIHF]QIEWYVMRKXLIGLERKIW
in the knowledge, attitudes, and perception of young
TISTPISRKIRHIVFEWIHZMSPIRGIXLVSYKLEVSFYWX
VIWIEVGLHIWMKR-X[MPPFIIRKMRIIVIHXSKIRIVEXI
IZMHIRGISRXLIIJ½GEG]SJGIPIFVMX]IRHSVWIQIRX
MRXVMKKIVMRKERHMRWXMXYXMRKFILEZMSYVGLERKIEQSRK
the youth, particularly through the use of new media
TPEXJSVQW8LIWI½RHMRKW[MPPFILIPTJYPMRGVEJXMRK
JYXYVIWXVEXIKMIWTVSKVEQQMRKERHXLI[E]JSV[EVH
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SHARING OUR LEARNINGS AND RAISING OUR
VOICE – PFI IN CONFERENCES AND MEETINGS
New Delhi: National Summit on Family Planning (Ministry of Health and Family Welfare)
PFI made a presentation on Addressing Demand through a Rights-based Approach in the session on Setting the
7XEKI7XVEXIKMWMRKXS6IEGL:SPYRXEV]*EQMP]4PERRMRK+SEPWThe focus was on sharing the principles of rights and
empowerment that PFI applies in its approach and work and which are central to family planning strategies
JSVVIEPMWMRKXLI*4ZMWMSRERHKSEPW8LMW[EWFEWIHSRXLIIZMHIRGIWSRJEQMP]TPERRMRKERH[SQIR´W
LIEPXLXLEXLEHFIIRKIRIVEXIHSZIVXLI]IEVWF]4*-
National Workshop on Community Monitoring of Antiretroviral Therapy and HIV/ AIDS Services
8LI'IRXVIJSV%HZSGEG]ERH6IWIEVGL'*%6 LEWFIIRJEGMPMXEXMRK'SQQYRMX]1SRMXSVMRKSJ%RXMVIXVSZMVEP
8LIVET]ERH,-:%-(77IVZMGIWMRHMWXVMGXWEGVSWW½ZIWXEXIW%RHLVE4VEHIWL/EVREXEOE1ELEVEWLXVE
8EQMP2EHYERH8IPERKERE4*-JEGMPMXEXIHEREXMSREPPIZIP[SVOWLSTSR1E]XSHIPMFIVEXISRXLIOI]
I\\TIVMIRGIWPIEVRMRKWERHJSPPS[YTEGXMSRWVIUYMVIHXSEHHVIWWXLIOI]MWWYIWIQIVKMRKJVSQXLIGSQQYRMX]
QSRMXSVMRKTVSGIWWIW
Copenhagen: 4th Women Deliver Global Conference
4*-[EWMRZMXIHXSWTIEOEXXLIGSRJIVIRGIXLI[SVPH´WPEVKIWXKPSFEPGSRZIRMRKSRXLILIEPXLVMKLXWERH
[IPPFIMRKSJKMVPWERH[SQIR-XFVSYKLXXSKIXLIVMRRSZEXSVWTSPMG]QEOIVWERHEHZSGEXIWXSHIPMFIVEXISR
the theme*VSQ+SEPWXS%GXMSRW1EOMRKXLI+PSFEP+SEPW;SVOJSV+MVPW ;SQIRThrough its presentations
on 8LI2I\\X*VSRXMIVWMR6ITVSHYGXMZI,IEPXLERH'SQQYRMGEXMSRWXS-QTVSZIXLI,IEPXLSJ;SQIRERH+MVPW
in the panel discussion and on Learning and Working across Generations in the plenary, PFI showcased its
MRMXMEXMZIWERHI\\TIVMIRGIW%WTEVXSJXLI%HZMWSV]+VSYTW´7MHI4ERIP4*-GSRXVMFYXIHXSXLIHMWGYWWMSRSR
‘Communications to Improve the Health of Women and Girls’.
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Mumbai: Dasra-OECD Roundtable Event (DASRA)
PFI made a presentation on ‘Strengthening Partnerships with the Government’ in a discussion where government
VITVIWIRXEXMZIWERHPIEHMRKJSYRHEXMSRLIEHWHMWGYWWIHTIVWTIGXMZIWXS[EVHWFYMPHMRKEHMEPSKYISRLS[
XSIJJIGXMZIP]GSPPEFSVEXI[MXLIEGLSXLIV*MRHMRKWXLEXIQIVKIHJVSQ(EWVE´WVIWIEVGLSRXVIRHWKETWERH
STTSVXYRMXMIWJSVGSPPEFSVEXMSRFIX[IIRXLIX[STEVXMIW[IVIEPWSWLEVIH
New Delhi: Address at Orientation of Vedica Scholars
3VMIRXEXMSREHHVIWWF]4*-XSXLIWGLSPEVWSJXLI:IHMGE7GLSPEVW4VSKVEQQIJSV;SQIR:74; [LMGLMW
EYRMUYIEPXIVREXMZIXSXLIXVEHMXMSREP1&%TVSKVEQQIXLEXWIIOWXSGVIEXIEGEHVISJWYGGIWWJYP[SQIR
TVSJIWWMSREPWJSVXLIWXGIRXYV]8LIEHHVIWWIPEFSVEXIHSRXLIOI]GSQTSRIRXWSJXLITVSKVEQQIWYGL
EWQEWXIVMRKQEREKIQIRXTVEGXMGIWPIEVRMRKJVSQXLIPMFIVEPEVXWXLMROMRKERHGSQQYRMGEXMRKJSVMQTEGXERH
XEOMRKGLEVKISJTIVWSREPKVS[XLMRSVHIVXSVIEPMWIXLIMVJYPPTSXIRXMEPMREGLMIZMRKJYP½PPMRKGEVIIVW
New Delhi: National Consultation on Leveraging Technology to Advance Knowledge of Sexual and
Reproductive Health and Rights (CREA and Gramvaani)
At the opening plenary, PFI traced the evolution of the sexual and reproductive health and rights landscape,
QETTMRKXLIWLMJXWFI]SRHTYFPMGLIEPXLERHI\\XIRHMRKXSWIVZMGIHIPMZIV]ERHMRJSVQEXMSRHMWWIQMREXMSR-R
XLIWIWWMSRSR³%QTPMJ]MRK6IEGLXLVSYKL8IGLRSPSK]´4*-WLEVIHMXWI\\TIVMIRGISRYWMRKXIGLRSPSK]MRMXW
transmedia initiative Main Kuch Bhi Kar Sakti Hoon1/&/7,
New Delhi: Dissemination Workshop on Findings of a Multi-Centre Study of Subdermal Single Rod
Etonogestrel Contraceptive Implant-Implanon (Indian Council of Medical Research)
4*-KEZIXLISTIRMRKEHHVIWWJSVXLI[SVOWLSTWIXXMRKXLIGSRXI\\XF]WLEVMRKXLIQMPIWXSRIWMRXLIJEQMP]
TPERRMRKWGIREVMSERHXLIPIEVRMRKWJVSQ4*-´WMRMXMEXMZIW¯XLIWIMRGPYHIHPE]MRKIQTLEWMWSRXLIRIIHJSV
MQTVSZIHIJJSVXWEPMXIVEXYVIVIZMI[SJWYFHIVQEPGSRXVEGITXMZIMQTPERXWFEWIHSRVIWIEVGLWXYHMIW
TYFPMWLIHJVSQHIZIPSTMRKERHHIZIPSTIHREXMSRWMRXLIPEWX]IEVWERHXLIWXYH]XSYV[MXLOI]MR¾YIRGIVW
XS-RHSRIWME
Paris: The OECD Development Communication Network (DevCom) Annual Meeting
8LIQIIXMRKFVSYKLXXSKIXLIVGSQQYRMGEXMSRWQEREKIVWJVSQHIZIPSTQIRXMRWXMXYXMSRWEREP]WXWERH
VITVIWIRXEXMZIWSJGMZMPWSGMIX]ERHXLITVMZEXIWIGXSV8LI]WLEVIHI\\TIVMIRGIWERHPIWWSRWERHMHIRXM½IH
TVMSVMXMIWJSV(IZ'SQ[SVOMR4*-QEHIETVIWIRXEXMSRSR³,EVRIWWMRKXLI4S[IVSJ
)RXIVXEMRQIRX)HYGEXMSR´TVIWIRXMRKMXW[SVOMRXLI½IPH[MXLEJSGYWSRXLIWIVMIWMain Kuch Bhi Kar Sakti
Hoon 1/&/7, SV-E;SQER'ER%GLMIZI%R]XLMRK
New Delhi: National Workshop on Promotion of Male Participation in Family Planning (Ministry of
Health and Family Welfare)
4*-QEHIETVIWIRXEXMSRSR³Strategies for Improving Male Participation in Family Planning’ where the necessity of
LEZMRKEVSFYWXMRZSPZIQIRXSJQIRMRXLIJEQMP]TPERRMRKTVSKVEQQI[EWLMKLPMKLXIH-XGEPPIHEXXIRXMSRXS
XLIJEGXXLEXLMWXSVMGEPP]XLIIQTLEWMWLEWPEVKIP]FIIRSRQIXLSHWJSV[SQIR[MXLPMXXPIIJJSVXXSMRZSPZIQIR
8LITVIWIRXEXMSRYRHIVPMRIHXLEXJEQMP]TPERRMRK[EWEFSYXLYQEREKIRG]ERHEFSYXMRHMZMHYEPJVIIHSQWERH
GLSMGIWXLEXFSXL[SQIRERHQIRRIIHXSI\\IVGMWIJVIIP]ERHSJXLIMVS[RZSPMXMSRMRPMRI[MXLXLIYRMZIVWEP
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ZEPYIWSJEVMKLXWFEWIHETTVSEGL
New Delhi: National Consultation on Effective Intervention and Communication Strategies to Prevent
and End Violence against Women in India (WISCOMP)
The consultation mapped and assessed the impact of communication and intervention strategies to prevent/
IRHZMSPIRGIEKEMRWX[SQIRJSVIKVSYRHMRKXLI[E]MWWYIWEVSYRHQEWGYPMRMXMIWERHJIQMRMRMXMIWLEZIFIIR
EHHVIWWIH4*-QEHIETVIWIRXEXMSRSRXLIPIEVRMRKWKPIERIHJVSQXLIIRHPMRIIZEPYEXMSRSJ1/&/7,MRXLI
session titled, ‘Stories from the Field’.
Jodhpur: National Consultation on ‘Quality Refresh’ - Taking Stock and Exploring New Pathways
to Enhancing Demand for QoC in Family Planning: Developing our Research and Advocacy Agenda
(Public Health Foundation of India)
PFI moderated the session ‘Community Engagement for Demanding QoC in Family Planning´[MXLEJSGYWSR
IRLERGMRKKIRHIVIUYMX]
State level orientation of Swasthya Mitras
The Delhi state government has launched the Swasthya MitraMRMXMEXMZIEGEQTEMKRXSTVSQSXIGSPPIGXMZI
action on preventive and promotive aspects of health and its determinants through a cadre of community level
ZSPYRXIIVW4*-SVMIRXIHXLISwasthya Mitras on the importance of community participation and action at a
WXEXIPIZIPSVMIRXEXMSRSVKERMWIHF]XLI(IPLMKSZIVRQIRX
Nairobi: Meeting of the Performance, Monitoring and Evidence Working Group (PME WG) of FP2020
%WEQIQFIVSJXLI;SVOMRK+VSYT4*-TEVXMGMTEXIHMRMXWWTVMRKQIIXMRK9THEXIW[IVIWLEVIHRI\\XWXITW
GLEVXIHERHXLIGSRXVEGITXMZIHMWGSRXMRYEXMSRMRHMGEXSVJSVQYPEXIHJSVXLITVSTSWEPXSXLI*46IJIVIRGI
+VSYT½REPMWIH-REHHMXMSRHIGMWMSRW[IVIXEOIRIRHSVWMRKXLITVSTSWIHXIVQMRSPSK]XSHIWGVMFIEHHMXMSREP
YWIVWGSRXVEGITXMZIYWIEW[IPPEWIRWYVMRKYRHIVWXERHMRKSJ*4ERH8VEGOIJJSVXWXSTVSQSXIYWISJ
JEQMP]TPERRMRKHEXE-RPMRI[MXLXLIQIIXMRK´WSFNIGXMZISJMQTVSZMRK41);+´WYRHIVWXERHMRKSJXLIYWISJ
JEQMP]TPERRMRKHEXEMRGSYRXV]4*-QEHIETVIWIRXEXMSRSR-RHME´WTVSKVIWWJVSQ2*,7XS2*,7
New Delhi: India Today Woman Summit and Awards (India Today Group)
PFI was a speaker in the session ‘When Life Gives You Lemons, Make Lots of Lemonade’8LIEHHVIWWJSGYWIH
YTSR4*-´W¾EKWLMTXVERWQIHMEMRMXMEXMZI Main Kuch Bhi Kar Sakti Hoon,[LMGLWIIOWXSFYMPH[SQIR´WEKIRG]
ERHWXIIVTISTPI´WTIVGITXMSRWSRZEVMSYWWSGMEPHIXIVQMRERXWSJLIEPXLXLVSYKLWSGMEPERHFILEZMSYVGLERKI
GSQQYRMGEXMSR
Johannesburg, South Africa: The Institutionalizing Community Health Conference (USAID and
UNICEF in collaboration with the World Health Organization, The Bill and Melinda Gates Foundation,
DQG86$,'³V½DJVKLS0DWHUQDODQG&KLOG6XUYLYDO3URJUDP
8LIGSRJIVIRGIFVSYKLXXSKIXLIVXLI[SVPH´WPIEHMRKLIEPXLI\\TIVXWJVSQEGVSWWGSYRXVMIWXSFVMRK
EXXIRXMSRXSTVSKVIWWERHGLEPPIRKIWMRGSQQYRMX]LIEPXLERHGSQQYRMX]LIEPXL[SVOIVTVSKVEQQIW4*-
made a presentation on )\\TIVMIRGIWSR7GEPMRK9T-QTPIQIRXEXMSRSJ'%,4VSGIWWIWYRHIVXLI2EXMSREP,IEPXL
Mission in IndiaMRXLITPIREV]SR)ZMHIRGI&EWIH%TTVSEGLIWJSV)UYMX]ERH7SGMEP%GGSYRXEFMPMX]
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PFI IN THE MEDIA SPREAD
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COLLABORATIONS AND PARTNERSHIPS
The Government
PFI partners with various ministries of the Government of India and their corresponding departments, or
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• Health and Family Welfare
• Rural Development and Panchayati Raj
• Women and Child Development
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India Radio
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• State Health Society Bihar, Department of Health and Family Welfare, Government of Bihar
• State Health Mission, Department of Health and Family Welfare, Uttar Pradesh
Donors
• Bill and Melinda Gates Foundation
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• Ministry of Health and Family Welfare, Government of India
• The David and Lucile Packard Foundation
• The John D and Catherine T MacArthur Foundation
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• Capital for Good
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• Agragami India
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• Gram Nirman Mandal, Bihar
• Gramoday Veethi, Bihar
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• Neha Gramin Mahila Vikas Samiti, Bihar
• NIDAN, Bihar
• Samagra Seva Kendra, Bihar
• Save A Mother Foundation, Uttar Pradesh
• SEWA Bharat
I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

5 Pages 41-50

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5.1 Page 41

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FINANCIAL/ OPERATIONAL HIGHLIGHTS
Particulars
SOURCE OF FUNDS
Corpus Fund
Society Fund
Deferred Grant
Restricted Project Funds
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Provisions
Total
APPLICATION OF FUNDS
Fixed Assets
Investments
Cash and Bank Balances
Loans and Advances
Total
INCOME
Grant income
Rental Income
Interest and other income
Total
EXPENDITURE
Health and Family Planning expense
Behaviour Change Communication expense
Community Action for Health expense
Other Project expense
Management & Administrative expense
Total
Excess of Income over Expenditure
2016-17
Rs. (in Lakh)
26
6,666
2015-16
Rs. (in Lakh)
6,313
141
6,666
6,313
Rs. (in Lakh)
Rs. (in Lakh)
626
115
2,133
416
3,424
313
ANNUAL REPORT I POPULATION FOUNDATION OF INDIA I 41

5.2 Page 42

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NOTES
42 I POPULATION FOUNDATION OF INDIA I ANNUAL REPORT

5.3 Page 43

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Population Foundation of India is a national NGO, which promotes and advocates for the effective formulation and
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5.4 Page 44

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