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RCFP Campaign_Engagement |
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Analytics from RCFP
digital campaign
A combined campaign for International Women's Day and World Population Day (2024)
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Background
Population Foundation of India created an engaging digital campaign on
International Women’s Day leading up to World Population Day with a focus on
family planning, women’s health, gender issues and sustainable development.
Duration
06 March 2024 - 16 July 2024
Budget
Approx 1.9 lakhs
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Campaign Reach
11.6 million
Video Views
The number of times our
videos posts were viewed.
10 million
Reach
The number of accounts who
have seen the content, such as a
post or story.
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Engagement
Summary
A glance at the engagement metrics from our campaign,
highlighting the total interactions, total views, and top-
performing content.
216K
Total likes
2148
Total shares
210
Total comments
11.6M
Views for our
video content
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Top-Performing
Posts
Some insights:
Format: Short videos (Reels) proved more engaging,
resonating with our audience.
Content type: Utilising existing SBCC content was an
appropriate strategy,that contributed to majority of the
reach
Personal connect: Vox Pop, featuring candid interviews with
people on family planning, also performed well.
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Audience Insights
Gender Distribution
Prefer Not To Say
1%
Women
34%
Men
65%
Age Breakdown
Dominated by Youth Engagement
18-24 years: The largest segment for both
impressions and reach, with around 6.5M
impressions and 3.4M reach.
25-34 years: The second-largest segment,
contributing around 3M impressions and 1.8M reach.
Minimal engagement from ages 35 and above
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Thank you