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PFI Annual Report 2019-2020 |
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ANNUAL REPORT 2019-2020
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Governing Board Members
Chairperson
Mr Keshav Desiraju
Vice Chairperson
Mr RV Kanoria
Dr Ajai Chowdhry
Ms Maja Daruwala
Dr Syeda Hameed
Dr Shireen Jamshetjee Jeejeebhoy
Mr Kiran Karnik
Justice Madan B Lokur
Mr Vinod Rai
Prof Srinath Reddy
Prof MS Swaminathan
Mr Ratan Tata
Mr Rajesh Bhushan, Secretary,
Ministry of Health and Family Welfare, Govt. of India
Ms Poonam Muttreja, Executive Director
Advisory Council Members
Prof MS Swaminathan, Chairman Emeritus
Ms Srilatha Batliwala, Chairperson
Dr Vikas Amte
Dr Mirai Chatterjee
Dr Meenakshi Gopinath
Mr Sanjoy Hazarika
Dr Raman Kataria
Ms Karmindar Kaur
Ms Sonalini Mirchandani
Prof Suneeta Mittal
Dr Saroj Pachauri
Dr Arvind Panday
Mr Prem Das Rai
Dr Pramath Sinha
Dr Rajani Ved
Dr Leela Visaria
Ms Vandana Gurnani, Additional Secretary and
Mission Director of National Health Mission,
Ministry of Health and Family Welfare,
Govt. of India
Ms Poonam Muttreja, Executive Director
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PFI’s Anti-Sexual Harassment Policy
At the workplace, Population Foundation of India (PFI) prohibits
discrimination, inappropriate conduct, or harassment,
based on a person’s gender, religion, caste, ethnicity, sexual
orientation, disability, age, colour, national origin, veteran
status, marital status, race, ancestry, linguistic or any other
legally protected characteristic. PFI holds that all persons have
the right to work in an atmosphere free of discrimination and
harassment. PFI recognises that equality in employment can
be seriously impaired when women are subjected to gender
specific violence, like sexual harassment at the workplace.
PFI has thus adopted its Policy Against Sexual Harassment at
the Workplace (referred to as PFI-PASHW), for the prevention,
prohibition and redressal of sexual harassment in compliance
with the mandate of the Sexual Harassment at Workplace
(Prevention, Prohibition and Redressal) Act 2013 and The
Sexual Harassment of Women at Workplace (Prevention,
Prohibition and Redressal) Rules 2013. Under the policy, the
Internal Complaints Committee (ICC) has been constituted
under Rule IV and a detailed grievance procedure has been laid
down in the Human Resource Policy of the organisation.
In the year 2019-2020, no cases of sexual harassment were
filed in the organisation
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Contents
Chairperson’s Message
Executive Director’s Report
1. Our Work
Our Approach
Strategic Engagement
Community Action and Accountability
Social & Behaviour Change Communication
Adolescent Reproductive and Sexual Health (ARSH)
COVID-19 Response
2. PFI@50
3. Financial & Operational Highlights
About PFI
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Keshav Desiraju
Chairperson, Governing Board
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From the Chairperson
2020 marks 50 years of Population Foundation of India
(PFI). We commemorated this milestone on 28th February in
the presence of Mr. Ratan Tata. Mr. Tata’s association with
the occasion was a fitting testament to PFI’s longstanding
association with the Tata legacy. Founded by the legendary
Mr. J.R.D. Tata, PFI’s mandate through the decades has been
to promote family planning as a means to empower women,
men and families.
The original plan, since interrupted by the COVID-19
pandemic, was for this to kick off a series of events and
celebrations for our golden jubilee year. We may hope that we
will soon be able to resume some of these planned activities,
even as we have kept up with normal office work. I would like
to extend my appreciation to all colleagues who have, even
through lockdown, kept PFI functioning.
Over the years PFI has consistently attempted to align
its programme strategies with peoples’ concerns.
PFI has always placed India’s population, health and
development goals within the larger framework of
women’s empowerment, gender equality and human
rights. We have also sought to build partnerships with
the government, civil society organisations and the
global development community. With the constructive
participation of all partners, family welfare and
women’s empowerment have remained national
priorities.
Issues surrounding reproductive health came to the forefront
in the 1980s and 1990s with the unfolding of the HIV/AIDS
pandemic. In 1994, India rewrote the national family planning
programme, moving away from targets and placing women’s
sexual and reproductive health at its centre. These changes
were in line with the commitments made to the International
Conference for Population and Development (ICPD)
Programme of Action (PoA).
In the 1990s and 2000s, PFI sustained its focus on population
stabilisation, with the strong belief that even if family planning
was a desirable national goal, it needed to be accompanied by
gender equality and access to quality health services. Through
its involvement with the Global Fund to fight AIDS, Malaria
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and Tuberculosis, the Health of the Urban Poor programme,
the National Secretariat of the Youth Alliance and the Missing
Girls Campaign, PFI established itself as a natural leader in the
field. Projects led and supported by PFI focussed on a range
of new approaches, including quality of care, empowerment
of women by promotion of female literacy, maternal and child
health services, access to spacing methods, promoting access
to care and treatment among people living with HIV and
strengthening the planning and monitoring systems to deliver
innovative models of healthcare.
Since 2005 PFI has been associated with two critical alliances,
the Advisory Group of Community Action (AGCA) and the
Advocating Reproductive Choice (ARC) coalition. AGCA, a
technical group steering the Community Action for Health
(CAH) processes, is an important arm of the National Health
Mission and PFI has been its secretariat since 2005. Today
Community Action for Health (CAH) is operational in 24 states
and its efforts support thousands of Jan Samwads, which bring
people and local health authorities together to discuss and
improve public health systems. As the National Secretariat
of the Advocating Reproductive Choice (ARC) Coalition since
2015, PFI represents more than 115 member organisations
and has successfully advocated for the expansion of the
basket of choices and ensuring quality of care in family
planning.
PFI’s programmes, which place women and young
people at the centre, have come to define the
organisation. The voice of PFI is now the voice of those
who stand for the health and well-being of India’s
diverse population, particularly the vulnerable groups.
As the COVID-19 pandemic and its ramifications unfold, we
are all learning to embrace a new way of living and working.
We have demonstrated resilience and adaptability in the past
and I am confident that we will emerge stronger from this
situation, while also ensuring that our young women and men
are able to do so too.
Another critical arm of PFI’s work has been social and
behaviour change communication, in recognition of the fact
that gender equality, or the lack of it, is a consequence of the
complex social factors which determine the status of women.
Since 2013, PFI’s flagship entertainment education initiative
Main Kuch Bhi Kar Sakti Hoon (MKBKSH) - I, A Woman,
Can Achieve Anything, continues to challenge and change
regressive socio-cultural norms, practices and behaviours
around family planning, sanitation and gender equality.
The story of PFI would, however, be incomplete without a
mention of the landmark Supreme Court verdict in 2016 in the
Devika Biswas vs. Union of India. This judgement, which was
a significant move to advance women’s reproductive rights
and choices, took cognisance of “The Robbed of Choice and
Dignity” report of the multi-organisational fact-finding mission
led by PFI on the sterilisation deaths in Bilaspur, Chhattisgarh
in 2014.
Chairperson’s Message
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Poonam Muttreja
Executive Director
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Executive Director’s Report
PFI@50
This year marks five decades since Population Foundation of
India’s inception in 1970. As we look forward to our next 50
years, we are extremely proud of the body of work behind
us, and equally excited about the new goals we have set
for ourselves, going forward.
PFI launched its 50th year celebrations with a memorable
event in New Delhi on 28 February 2020. The occasion
included a special address by Mr. Ratan Tata who spoke of
the much-needed impetus on the health and wellbeing of
India’s young population. To quote Mr Tata, “the future of India
will be driven, without any doubt, by the young population
of more than 370 million people. And if we are to meet
our commitments to achieve population stabilisation and
contribute to national aspirations of a $5 trillion economy by
2024, we must focus and invest in the young citizens of the
future.” Mr Tata’s words echoed PFI’s commitment towards
the health and well-being of India’s 253 million adolescent
population.
Another highlight of the event was the premiere of Raunaq
& Jassi, a new musical directed by renowned theatre and film
director, and a long-time friend of PFI, Feroz Abbas Khan. An
adaptation of William Shakespeare’s Romeo and Juliet with a
twist, the play captured the true spirit of young people and
their admirable zeal to follow their aspirations and make their
own choices. The inherent female voice of the play celebrated
women and their oft ignored perspective, which resonated
well with PFI’s age old mandate.
The PFI@50 event was also an appropriate occasion to
acknowledge and honour the highest level of excellence in the
fields of social justice, community, public health and women’s
empowerment, through the inception of the first JRD Tata
Award for Excellence. The first recipients of the award were Dr
Rani and Dr Abhay Bang, physicians and founders of SEARCH
in Gadchiroli (Maharashtra). The award is a tribute to their
commitment to empowering vulnerable communities and
role in reshaping health policies and programmes in India and
globally.
Finally, we commemorated PFI’s body of work over the
decades through a film, showcasing our work and its
significance in the context of India’s development objectives
and where we are headed as we turn 50.
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As we entered our fifth decade, we celebrated women in
more ways than one. PFI commissioned the People’s Archive
of Rural India (PARI), led by renowned journalist P Sainath,
to write and publish stories on women’s reproductive health
from rural India, stories by women and about them.
We, at the Population Foundation of India firmly believe that
a more stable population will be achievable in the long-term,
only by ensuring that our young people are healthy, well-
educated and choose to have smaller families. We need to
make sure that they get the environment that nudges them to
make better and more rational decisions, and that in turn will
ensure a better India.
Team from PFI in an orientation workshop with PARI journalists
Adolescent girls discussing adolescent health issues
An ASHA worker making masks during the COVID-19 pandemic
PFI’s support to the implementation of the Rashtriya Kishor
Swasthya Karyakram in Uttar Pradesh, involved building the
capacities of counsellors and working closely with government
to design infrastructure and materials specifically for
adolescents – Adolescent Friendly Health Centres or Saathiya
Kendras. We have also been working on providing a safe
space for adolescents, online through our Artificial Intelligence
(AI)- powered chatbot, SnehAI, as a digital extension of our
trans-media social and behaviour change communication
initiative Main Kuch Bhi Kar Sakti Hoon (MKBKSH – I, A Woman
Can Achieve Anything). As of March 2020, SnehAI, launched in
April 2019, had over 1.6 million conversations and the hashtag
#SnehAI had reached 6 million on social media.
BUT as we came to the end of this reporting year, the world
faced a new and unprecedented challenge. COVID-19 forced
us to embrace a new normal, with self-isolation and physical
distancing becoming a way of life.
The pandemic has driven many points home. Through
our work during the pandemic, when our teams worked
sensibly but relentlessly to first understand and then
ameliorate the impact of COVID-19, we understood
the importance of ensuring that people understand
the significance of public health and the need for
ensuring that women and young people continue to
have access to safe family planning methods. We were
able to understand and contribute to pushing the need
for public health and thinking focussed on the most
vulnerable.
Executive Director’s Message
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PFI contributed towards combating the COVID-19 crisis by
supporting grants to organisations working with poor and
marginalised communities’ and providing them with their
essential needs. In addition, PFI, along with its NGO partners,
worked towards identifying a consolidated approach to ensure
that essential health information and services continue to reach
clients. Taking cognisance of the significance of generating
evidence to address the differential impact of COVID-19 on
vulnerable population groups, especially women and young
people, PFI conducted two rapid assessment studies. We also
developed a policy brief making a case for the differential
impact of the pandemic on women.
Empowering women and young people, enabling them to
blossom and flower is the golden key that will unlock the
potential of our country. As we look towards the next 50 and
even 100 years, Population Foundation of India is set to step
up and work to achieve our goals and face the challenges that
lie ahead. We are sure that a better world awaits us if we are
able to keep the most vulnerable at the heart of our projects,
efforts and goals.
The other learning that was underscored by the pandemic
was the significance of behaviour change communication
strategies to impact health outcomes. The present and post-
COVID-19 scenario provides an opportunity to leverage PFI’s
expertise in social and behaviour change communication
and technological innovations to integrate COVID-19
communication in health programmes and policies. As part of
our COVID-19 response PFI created engaging and educational
static and video communication materials for the Government
of India MyGov platforms. PFI’s outreach with NGOs and state
health departments ensured that these materials reached
over 150 districts in 24 states and union territories.
We have decided to step up to the challenges we are bound
to face in the third decade of this millennium. Our new logo
hopes to resonate the effervescence and energy of the young,
the optimism and fortitude of women as they reach out to
fulfil their destiny. Stepping up to new challenges each day is
what PFI does. The spring in their step as young people and
women get to fulfil their potential, armed with the confidence
that the world cares for each of their lives and experiences.
Can you see the new logo stepping up to their hopes and
aspirations? PFI cares and will be part of the solution.
With our renewed focus on young people and digital
technologies, PFI is uniquely poised to meet the challenges of
a COVID-19 future. We look forward to continuing to enhance
and strengthen both low and hi-tech initiatives such as SnehAI,
Interactive Voice Response Systems (IVRS), online learning and
digital campaigns. Educately.org, PFI’s new platform for digital
learning on adolescent health resources will fit seamlessly with
existing programmes to strengthen our reach and empower
young people to take correct decisions regarding their health
and wellbeing.
A scene from Raunaq & Jassi that premiered at the PFI@50 event in February
In all kinds of times, the easy and the tough, we need to
step up and walk the talk of enabling our young people
and women to be themselves and help India fulfil its
potential. Our new logo embodies that spirit and verve
as PFI turns 50.
We would like to express our gratitude to our donors, who
have demonstrated trust in us and provided flexibility in our
grants during the pandemic. We have had the opportunity
to repurpose our grants, not only to respond to immediate
needs in the community, but also to reshape our work keeping
into consideration the impact of COVID-19. We are humbled
by the decision of one of our longest standing donors to
provide PFI a general operating support grant which will allow
us to pursue our mission, vision with flexibility and respond to
the needs of the most vulnerable.
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Executive Director’s Message
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Village level sharing of community level data on services in
Chaibasa, Jharkhand
1.
Our Work
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Our Approach
Taking forward our Strategic Framework 2018-2022, PFI continues to
work towards advancing gender sensitive, rights-based population
and family planning policies and actions with a focus on adolescents
& young people.
This is done through
■■ Strategic Engagement
■■ Community Action and Accountability
■■ Social and Behaviour Change Communication
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STRATEGIC
ENGAGEMENT
We generate compelling evidence-based narratives to inform and inspire policy
makers and thought leaders on population, family planning, reproductive health and
allied issues. We function as the key coordinating institution which brings together
a wide range of stakeholders, diverse experiences and examples to strengthen
national initiatives.
Increased Commitment for Family Planning
One of our important programmes, Realising Commitments to Family Planning
(RCFP) strategically supports in-country engagement on commitments made by the
Indian Government. Funded by the Bill & Melinda Gates Foundation, the overall
goal is to increase funding and improve policies to expand quality family planning
services, including birth spacing methods.
PFI’s strategic engagement with key stakeholders on the imperative to invest in family
planning in the year 2019-20:
■■ PFI led a delegation of several thought leaders and decision makers from
India who reiterated India’s commitment to population stabilisation through
investments in family planning, social and behaviour change and adolescent
reproductive and sexual health (ARSH) at the Women Deliver Conference,
Vancouver in June 2019.
■■ PFI contributed to the creation of an enabling environment for the introduction
of new Long Acting Reversible Contraceptives (LARCs), bringing together technical
experts to access and promote the introducing of implants into the contraceptive
basket. As a result, the Federation of Obstetric & Gynaecological Societies of India
(FOGSI) issued a position statement in favour of introducing implants, which was
shared with the Ministry of Health & Family Welfare (MoHFW). The Advocating
Reproductive Choices (ARC) coalition further endorsed the statement in a
separate letter to the Union Health Minister.
■■ PFI facilitated youth led consultations enabling engagement of 200 young people
in policy discussions across the country, in partnership with The YP Foundation.
PFI ensured that the recommendations that emerged from discussions with
young people were endorsed and approved by the MoHFW officials which
were shared onwards with state officials at a national meeting convened by the
ministry.
Our Work / Strategic Engagement
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A Saas-Bahu Sammelan in Bihar
Increased access to high quality FP services in
Uttar Pradesh and Bihar
PFI was a lead partner in The Advance Family Planning (AFP) programme, a global
advocacy initiative, by Johns Hopkins University to increase strategic commitment
and financial investment for quality family planning services. The programme aims
to ensure access to voluntary, high quality family planning services in eighteen
districts of Uttar Pradesh (12 districts) and Bihar (six districts). The programme
created and established convergence groups called the District Working Group
(DWG). These groups were made up of representatives from the departments of
Health, Women and Child Development, Information and Broadcasting, Livelihood,
Education, Panchayati Raj Institutions (PRIs), development partners and the private
sector. After seven years we successfully concluded the partnership. When external
assistance for AFP ended in January 2020, PFI used its core resources to continue
the programme.
Some of the programme’s achievements:
■■ Approval of plans for increasing youth access to sexual and reproductive health
and rights (SRHR) information in 40 colleges across the state of Uttar Pradesh.
Budget allocation of INR 1,76,40,000 by the State Innovations in Family Planning
Services Project Agency (SIFPSA) to support the initiative.
■■ Integration of the DWGs into the Government’s Mission Parivar Vikas programme
as District Convergence Groups in Jehanabad and Kishanganj districts of Bihar.
■■ Expansion in coverage of injectable contraceptive services to the sub-block level
in Bihar and Uttar Pradesh, where an additional 344 health facilities in four
districts in Bihar and 239 facilities across five districts in Uttar Pradesh started
providing injectable contraceptives for the first time.
■■ Release of additional budgets in six districts of Bihar to establish 55 Family
Planning Counselling Corners (FPCCs) equipped with adequate materials,
contraceptives and other logistics at the Primary Health Centres (PHCs) and
Health and Wellness Centres (HWCs).
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Support to UP and Bihar
to Revise State Population Policies
BIHAR
POPULATION POLICY, 2020
UTTAR PRADESH
POPULATION POLICY, 2020
In August 2019, the Department of Health, Government
of Bihar decided to revise the current population
policy of the state to achieve the goal of population
stabilisation and wellbeing. The State Health Society
Bihar (SHSB) was appointed the nodal agency to
facilitate the process in partnership with the Population
Foundation of India. A Core Committee, chaired by
the Principal Secretary (Health), Bihar, comprising
representatives from different line departments in the
state, academic and research institutes as well as local
civil society organisations was constituted to guide the
policy development process. A Drafting Committee,
headed by Keshav Desiraju, Chairperson, PFI and
former Union Health Secretary, facilitated the review of
evidence and the writing of the population policy.
The policy development process followed has been
inclusive, consultative and time bound. A series of state-
level consultations with senior government officials,
district health officials, civil society organisations,
academicians, development partners, and youth
representatives were convened. The drafting committee
took into account inputs from all stakeholders during
the consultations and meetings and developed a draft
of the population policy. The draft state population
policy was submitted to the Principal Secretary (Health)
in the state on 30 April, 2020.
In February 2020, based on discussions with
Secretary Health, Government of Uttar Pradesh,
PFI carried out a review of the Population
Policies of six other states (Bihar, Rajasthan,
Andhra Pradesh, Chhattisgarh, Uttarakhand
and Madhya Pradesh) and also reviewed the
National Population Policy as well as the earlier
Population Policy of UP. This analysis has
shown that the draft UP Population Policy is
very much aligned to the National Population
Policy and policies of other states. The analysis
also indicates that the draft policy needs to be
revisited to incorporate the new government
programmes that have been launched post
2016. This Review Report along with the draft
UP Population Policy was shared by PFI with
Secretary Medical, Health & Family Welfare on
26 February, 2020.
Our Work / Strategic Engagement
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Collaboration with National
Institution for Transforming India
(NITI) Aayog
PFI signed a Memorandum of Understanding (MoU) with
NITI Aayog and Piramal Foundation to accelerate progress in
the aspirational districts on nutrition and health outcomes,
especially interventions on community action and social and
behaviour change communication. The partnership has been
rolled out in two aspirational districts in Bihar: Begusarai
and Sheikhpura covering a total of 1,466 villages across 24
blocks. PFI has developed a cadre of 192 district and block
level facilitators from the Departments of Health and Social
Welfare to strengthen functioning of Village Health, Sanitation
& Nutrition Committees (VHSNCs) and to initiate community
monitoring.
Young girls talk to counsellors regarding health services
Executive Director Poonam Muttreja interacts with the media in Lucknow
Sustained engagement
with the media
Our strategic engagement with thought leaders in the media
landscape and senior journalists facilitated in increasing
the uptake of evidence and data driven dialogues on issues
related to population and family planning. This period saw
active engagement with national, international and media
across states in several Indian languages, resulting in
significant coverage in digital media, print, television debates,
online panel discussions, among others.
Over 85 evidence-based articles were published
on increasing access to family planning and sexual
reproductive health services by women and girls; key
drivers of population stabilisation; choice-based access to
family planning; expansion of choices; increased investments
for family planning; Medical Termination of Pregnancy bill
and others. Importantly, the media as well as key thought
leaders continued to seek PFI’s insights and expert opinion
around the population and family planning discourse.
■■ PFI’s statement titled ‘Towards Population Stabilisation in
India’ was picked up and cited by several media houses
such as The Print, The Asian Age, Livemint, Business
World, Down-to-Earth.
■■ PFI’s Executive Director and staff participated as expert
panellists in numerous TV debates. Key messages were
duly accentuated through these TV debates, these
platforms included Mirror Now, Doordarshan, ET Now,
NDTV amongst others.
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Our Work / Strategic Engagement
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Poonam Muttreja at the Women Deliver 2019 conference in Vancouver
■■ In collaboration with ‘We the Women’, Lok Sabha TV and
Rajya Sabha TV, PFI prepared a series of videos busting
myths and promoting facts and data on population issues.
The videos feature meaningful interventions by Colin
Gonsalves, senior advocate, Supreme Court of India;
Sonalde Desai, demographer; A. R. Nanda, former Health
Secretary and Poonam Muttreja, Executive Director, PFI.
These videos were posted and shared on social media
handles.
■■ There were over 600 articles published about the show
Main Kuch Bhi Kar Sakti Hoon across different languages
and media.
Under the Realising Commitments
to Family Planning programme,
PFI created a pool of champions
who have been responsible for
an increase in public statements
on the need to invest in Family
Planning. There is visible and
evident increase in the number
of informed articles published
in the media on subjects around
family planning in both the
national and international media.
Guidance being provided at a counsellors training session
Our Work / Strategic Engagement
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Our Work / Strategic Engagement
Strengthening Outreach
Under the Advocating
Reproductive Choices
(ARC) coalition
Advocating Reproductive Choices (ARC)
is a coalition of civil society organisations
working in the field of sexual and
reproductive health.
Highlights of the year:
■■ Developed ARC Strategy 2020
A detailed exercise was held to revise
the strategic plan and operational
guidelines of the coalition. This
incorporated shifts in Family
Planning advocacy priorities in the
country. The ‘ARC Strategy 2020 and
Beyond’ was developed with a view
to encourage member engagement
and accountability and to ensure that
governance and implementation were
streamlined.
■■ Developed Media and
Communication Strategy with Focus
on Digital Media
A sharp media and communication
strategy was conceived as part of the
‘ARC Strategy 2020 and Beyond’ to
strengthen the coalition’s internal as
well as external communication. In
particular, a social media strategy was
developed to amplify message outreach
by connecting with diverse audiences
through various digital platforms.
■■ Increased Collaboration with ARC
Members
Members collaborated on several
occasions such as, qualitative research
with ARC Bihar members on family
planning services in the state during
COVID-19, contributing to quality
assessment for the roll out of injectable
contraceptives which was led by PFI.
A Federation of Obstetrician and
Gynaecological Societies of India (FOGSI)
initiative to roll out implants in the
private sector was supported by ARC
in the form of a letter to the Ministry
of Health and Family Welfare. The
coalition also contributed to a webinar
with Population Services International
on “Prioritisation of Family Planning in
India”.
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ARC’s Strategic Engagement with the
Government
The Secretariat developed articles, letters and statements:
Letter to the Union Health Minister on Family Planning and
Population Stabilisation
Following the Prime Minister’s speech on Independence Day,
August 15, 2019, with inputs from core committee, ARC shared
a letter with the Union Health minister and welcomed the Prime
Minister’s mention of planned families to address population
stabilisation.
Population explosion will cause many problems for our future
generations. But there is a vigilant section of public which stops
to think, before bringing a child to the world, whether they can
do justice to the child, give them all that she or he wants. They
have a small family and express their patriotism to the country.
Let’s learn from them. There is need of social awareness.” He
also said that such families are observing a form of patriotism:
“Those who follow the policy of small family also contribute to the
development of the nation, it is also a form of patriotism.”
In the letter, the ARC highlighted that the country should work
together towards attaining population stabilisation through
voluntary family planning services.
Taking a stand on misleading information on coercive family
planning campaigns
There was some misrepresentation of facts and data in an effort
to promote coercive population laws in certain sections and on
social media. ARC wrote a letter to the Advertising Standards
Council of India, TV channels and editors to withdraw television
advertisements by the Taxpayers Association for Bharat (TAXAB).
Other articles, letters and statements
■■ Letter to the Prime Minister on prioritising family planning
services during COVID-19
■■ Letter in support of FOGSI seeking to include implants in the basket
of contraceptive choices
Our Work / Strategic Engagement
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Glimpse of various activities under the Community Action for Health programme
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COMMUNITY ACTION
& ACCOUNTABILITY
Reaching Remote Corners of India
through Community Action for Health
Community Action for Health (CAH) is one of the key pillars
of the National Health Mission, which is guided by the
Advisory Group on Community Action (AGCA), a national level
committee constituted by the Ministry of Health and Family
Welfare (MoHFW) through a government order in 2005. The
AGCA comprises eminent public health experts and PFI is
privileged to be hosting its Secretariat since its inception.
The CAH processes are currently being implemented in
approximately
2,24,186 villages
in
372 districts
including
51 aspirational districts
across
24 states/UTs
of India covering
34% villages
51% districts
72 cities
KEY HIGHLIGHTS IN FY 2019-20
■■ A pool of 1,260 additional trainers were developed to
facilitate CAH in the districts identified as ‘scale-up districts’.
■■ 2,442 Jan Samwads were organised in nine states: Bihar,
Chhattisgarh, Gujarat, Jharkhand, Maharashtra, Meghalaya,
Nagaland, Rajasthan and Uttarakhand. This led to:
►► State directives for zero tolerance for unofficial charges
and service denials
►► Allocation of resources for construction and repairs of
sub health centres (SHCs) and primary health centres
(PHCs)
►► Operationalisation of health facilities - SHCs and PHCs
where they were non-operational.
►► Disbursement of pending incentives to ASHAs and
beneficiaries
►► Judicious utilisation of untied funds - Village Health
Sanitation and Nutrition Committees (VHSNCs) and Rogi
Kalyan Samitis (RKSs)
►► Local procurement of essential drugs
■■ Community-based monitoring of Rashtriya Kishor Swasthya
Karyakram (RKSK - National Adolescent Health Programme)
services were piloted in two districts of Bihar: Darbhanga
and Nawada.
■■ Participation in 13th Common Review Mission – conducted
in Bihar, Madhya Pradesh, Rajasthan and Uttar Pradesh.
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A district level Jan Samwaad being held in Hazaribagh, Jharkhand
Community Mobilisation and
Monitoring of Health and Wellness
Centres
The AGCA supported the National Health Mission, Assam to
pilot an initiative on community mobilisation and monitoring
of Health and Wellness Centre (HWC) services in seven
aspirational districts: Baska, Barpeta, Darrang, Dhubri,
Goalpara, Hailakandi and Udalguri. The VHSNC members
were trained in skills enabling them to undertake community-
based monitoring and planning. This allowed them to
identify and address gaps in HWC services. This, in turn, led
to improvements of amenities including drinking water, clean
toilets, seating arrangements, construction of boundary walls
as well as regular supplies of medicines and availability of
laboratory tests.
Support was provided by the AGCA to the National Health
Systems Resource Centre (NHSRC) to develop the national
social audit guidelines for HWCs.
Strengthening Functioning of the
Rogi Kalyan Samitis (Patient Welfare
Committees)
Constituted under the National Health Mission, Rogi Kalyan
Samitis (RKS – Patient Welfare Committees) are mandated
to ensure compliance to minimal standards for hospital
care, adherence to protocols of treatment and ensure
accountability of health providers to the community. Based
on a request from the Government of Uttar Pradesh,
AGCA provided technical support and guidance to the
State Programme Management Unit (SPMU) to scale up
the RKS intervention across 31 additional districts. This
led to improved local planning, utilisation of untied funds
and redressal of patient grievances. Based on the positive
outcomes in UP, the initiative has been adopted by the state
governments in Goa, Jharkhand, Odisha and Sikkim across 40
districts.
Initiation of Community Monitoring
in Urban Areas
Community based monitoring was facilitated through the
Mahila Arogya Samitis (MAS) in 72 cities across four states:
Delhi, Gujarat, Kerala and Odisha. This led to the initiation of
evening out-patient services at the urban PHCs, procurement
of equipment for Auxiliary Nurse Midwives (ANM), and
arrangements ensuring privacy during antenatal care (ANC)
check-ups at Urban Health and Nutrition Day (UHND) sites.
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A woman being counselled about family planning
Community Monitoring of Health
Services Through State Social Audit
Units
AGCA supported the institutionalisation of social audits of
health services through State Social Audit Units in three states:
Jharkhand, Meghalaya and Uttarakhand covering 29 districts.
Intensive support was provided for developing audit guidelines
and monitoring tools and facilitating state level training of
trainers. The AGCA’s mentoring of the monitoring and audit
processes strengthened the efficacy of the social audits.
Strengthening Community
Mobilisation and Action in Bihar
PFI is providing technical support to the State Health Society,
Bihar (SHSB) to strengthen community mobilisation and action
in 7175 villages in 85 blocks across seven districts in Bihar.
The focus is on bolstering maternal health and family planning
services.
This includes:
■■ A pool of 271 master trainers comprising District & Block
Community Mobilisers, Lady Supervisors and ASHA
Facilitators were created to lead VHSNC strengthening and
community monitoring.
■■ A cadre of 2032 Advocates for Change (AFCs) comprising
ASHAs, Aaganwadi Workers and Panchayat Members were
trained to generate awareness and demand for family
planning services at the community level.
KEY RESULTS:
■■ 93% of VHNSCs organised their monthly
meetings and 82% of untied funds were
utilised on community based local priorities
■■ In all sub-health centres of eight blocks of
Darbhanga and Nawada districts, fixed day
services for provision of family planning
services were initiated.
■■ Community demands raised at the public
dialogues led to the disbursement of
pending incentives for clients for an
amount of INR 95,00,000. It resulted in the
procurement and regular supply of Iron
and Folic Acid tablets and contraceptives. It
ensured regular availability of pathological
services at the PHCs and procurement of
ANC equipment for VHSND sites. The public
dialogues also led to action against providers
seeking informal payments from clients.
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SOCIAL AND BEHAVIOUR
CHANGE COMMUNICATION
PFI has continued its journey of moving onto
a wider canvas than before by underscoring
the importance of social and behaviour
change communication. We understand
that it is eventually social norms that shape
people’s health behaviour and attitudes.
We are cognisant that addressing these
norms requires a concerted effort at the
community level.
COVID-19 has further enhanced the need to comprehend
and weave Social and Behaviour Change Communication
much more into all our work. By employing transformational
social and behaviour change communication across our
programmes, we have been able to simplify complex issues.
This has enabled us to work towards improving the quality
of information that people have. We are optimistic that not
only health behaviour, but social norms would change for the
better.
Main Kuch Bhi Kar Sakti Hoon (Season 3)
In a bid to further our efforts at bringing the question of
women’s empowerment to the forefront, PFI launched Season
3 of the flagship entertainment-education initiative Main
Kuch Bhi Kar Sakti Hoon (MKBKSH – I, A Woman, Can Achieve
Anything) in January 2019. Over 52 episodes, the trans-media
initiative on television, community radio, on-ground outreach
and social media, MKBKSH successfully engaged with people
on issues around health. Family Planning remained the
initiative’s central focus – touching upon contraceptive usage,
delayed marriage and pregnancy and male involvement in
family planning. What was different this time was that the
show included an emphasis on good hygiene and sanitation
practices taking from the Swachh Bharat Mission. The use
of ‘markers’ or new terminology denoting positive behaviour
gave rise to popular phrases like “Aurat ki Marzi ka Din” (a day
when women take all decisions), “Lambi Sagai” (a prolonged
engagement period) thus delaying age at marriage and
“SwachhtaElaan” (a pledge for cleanliness). These ‘markers’
were used across community radio, Interactive Voice
Response Systems (IVRS) and social media to drive the show’s
messages home.
A scene from MKBKSH Season 3
Feroz Abbas Khan on the sets of MKBKSH 3
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MAIN KUCH BHI KAR SAKTI HOON
Cumulative television viewership
21 Million
Social media reach through PFI platforms
30 Million
#MKBKSH reach on digital media
894 Million
On-ground regional concerts
35,000+
Targeted messages through government networks
10 Million Self Help Group Members
1 Million frontline health workers
IVRS calls per day
1700+
Dr Sneha’s Digital Avatar launched
Deploying Artificial Intelligence (AI) in the trans-media approach in Season 3
of MKBKSH with the launch of the SnehAI chatbot in April 2019 has been a
significant milestone. SnehAI is the digital avatar of the lead protagonist of the TV
serial Main Kuch Bhi Kar Sakti Hoon. The chatbot became a digital companion for
young people in a unique first-ever use of AI for social good in an edutainment
programme in India.
SnehAI has the potential of being used as a tool by counsellors, peer educators
and frontline health workers who find it difficult to share information on sexual
and reproductive health with young people. It provides critical information
on sexual and reproductive health to adolescents by videos, storytelling
and gamification. The chatbot also includes information on contraception,
menstruation, masturbation and virginity. It allows young people to overcome the
taboo around discussions on sexual and reproductive health. SnehAI has been
recognised as the only chatbot of its kind using an informal and friendly ‘Hinglish’
interface that shares information using exciting multimedia. The chatbot engages
users in the language and idioms that they are both, familiar and comfortable
with.
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■■Over 1.6 million conversations
■■The hashtag #SnehAI had reached
6 million on social media.
■■Was presented at the 11th ICT4D
conference 2019 in Uganda.
■■PFI’s strict adherence to the
international General Data
Protection Regulation (GDPR) law on
data privacy has been appreciated.
Women being shown the Yeh Kahani Badalni Hai toolkit
Interactive Social and Behaviour
Change Communication Kit
PFI has developed Yeh Kahani Badalni Hai (This Story Needs
to Change) as an interactive Social and Behaviour Change
Communication kit to enable young people to clearly see
and recognise how gender roles in society shape behaviour
like violence, norms of masculinity & femininity and health
behaviour around sexual and reproductive issues. The kit
contains films, games, posters and information booklets with
language and symbols that can be used easily in community
settings to discuss difficult topics like discrimination, gender-
based violence, male involvement and gender equality. The
material is devised to encourage individuals to question their
own beliefs and social norms and to empower them with
relevant and accurate information. They were tested with
adolescent groups in parts of Rajasthan and Uttar Pradesh.
The kit has been specially designed so that it can be used with,
and by adolescents!
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Adolescent Reproductive
and Sexual Health (ARSH)
At 253 million, India has the largest adolescent and youth population
(15-24 years) in the world. PFI recognises that young people are not
just the ‘demographic dividend’ to be celebrated, but they need to
be nurtured, fed and educated to help them turn into responsible
citizens and consumers, parents and decision-makers who will play
a crucial role in India’s progress. PFI has been working closely with
thought leaders and policy makers to build an enabling environment
towards advancing adolescent health by improving programmes and
increasing access to adolescent health information and services.
It is only through such an enabling environment that they would be
able to realise their potential and aspirations.
Adolescent girls discuss their health issues
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RAJASTHAN
In Rajasthan, a contextualised Comprehensive Sexuality Education (CSE) curriculum
in line with the UNESCO technical guidance on sexuality education was developed
and endorsed by the Government of Rajasthan for implementation with adolescents
across 200 villages in four districts through partner organisations. A hundred
youngsters were identified and trained in Comprehensive Sexuality Education.
The purpose was not only to deepen their awareness, but also to equip them to
disseminate information and hold sessions with others adolescent groups.
Ministers and offiicials of the Rajasthan
government supporting the Zero Teenage
Pregnancy campaign
Zero Teenage Pregnancy Campaign
PFI conceptualised the Zero Teenage Pregnancy (ZTP) campaign
to create public awareness around teenage pregnancies in
Rajasthan. The campaign encouraged stakeholders to support
actions towards ending early marriage and teenage pregnancy.
On National Youth Day, which was on 12 January 2020, the Health
Minister of Rajasthan along with the Minister of State for Health
and the Additional Chief Secretary launched the ZTP campaign.
It garnered support from over 200 stakeholders across the state.
This included Ministers in the current government, Members of
Legislative Assembly (MLAs), senior government officials, local
influencers and radio jockeys.
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A team of youth leaders present their charter of demands on health services to Bihar Health Minister Mangal Pandey
BIHAR
Youth leaders and adolescents who would lead on skill
development were first identified in schools across the
state. These young people were sensitised on Adolescent
Reproductive and Sexual Health (ARSH) via structured and on-
site training. Apart from sexual reproductive health and rights,
they were made of aware of their entitlements and the health
systems. The importance of data, leadership and advocacy
skills were emphasised to foster an understanding of how
youth leaders could act as change agents in the system.
These youth leaders generated evidence through community
monitoring of health services in their state (725 Village Health
Sanitation and Nutrition Days (VHSND) sites, four AFHC
also known as Yuva clinics, and 362 youths interviewed on
ARSH). The data generated was analysed and found useful to
identify specific advocacy issues which would enhance access,
availability and quality of services. The heart of the programme
was to seed ideas and build an awareness of the rights of
adolescents.
Advocacy to strengthen the delivery
of ARSH services:
A 40-member team of representative youth leaders met Shri
Mangal Pandey, Health Minister, Bihar and the Executive
Director, State Health Society Bihar in Patna on 25 September
2019 to share key findings and a charter of demands on
adolescent health services. Subsequently the charter was also
shared with the Principal Secretary (Health), Bihar.
The demands included:
■■ Strengthening implementation of RKSK in existing districts
of Bihar and expanding the programme to cover more
districts
■■ Appointment of a trained counsellor in every AFHC with
separate counselling room along with related logistics and
equipment
■■ Awareness on services and full range of IEC materials at all
strategic locations and service delivery points
■■ Regular supply of sanitary pads to school going and non-
school going girls
■■ Provision of supplementary nutrition for non-school going
adolescents at AWCs
■■ Setting up helplines and establishing a feedback
mechanism across the state
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UTTAR PRADESH
Catalysed the implementation of the
Rashtriya Kishor Swasthya Karyakram
Under the Matrix of Change (MoC) initiative, PFI and its
consortium of partners are providing programme and
technical support to the government of Uttar Pradesh. This
support is to catalyse the implementation of the Rashtriya
Kishor Swasthya Karyakram (RKSK) for improved reach, quality
and uptake of adolescent sexual and reproductive health
services. The initiative is aimed at sensitising thought leaders
to place adolescent health higher on the state’s development
agenda and ensure increased allocation and better utilisation
of programme resources.
The e-launch of the Saathiya Kendra in Lucknow
New identity for Adolescent Friendly Health
Clinics (AFHCs) in Uttar Pradesh:
PFI conducted a comprehensive field exercise to help the state
create a spanking new brand identity for Adolescent Friendly
Health Clinics (AFHCs). The new identity Saathiya Kendra,
emerged as a powerful contrast to the older terminology and
it proved to be something young people found welcoming.
Establishment and launch of Model
Saathiya Kendra:
PFI developed the first refurbished AFHC in Mishrikh Block
of Sitapur district as a model AFHC – a more cheerful,
well equipped, accessible place for adolescents seeking
information, counselling and referral. Recognising the
need to give an impetus to adolescent health services, on
18 December 2019, the Saathiya Kendra branding was
e-launched by the Health Minister of Uttar Pradesh, Shri Jai
Pratap Singh.
UP state government declares all its 391 AFHCs
across 57 districts to henceforth be known as
Saathiya Kendras. The state also earmarked Rs. 5.8 million
for FY 2020– 21 to upgrade these AFHCs to Saathiya Kendras.
This was done in accordance with the brand guidelines
developed and demonstrated by PFI at Mishrikh in Sitapur.
Young girls with a counsellor at the Saathiya Kendra in Sitapur, UP
Increased access and uptake of
Adolescent Health Services in
Sitapur District
As a result, between April 2019 and February 2020, Sitapur
district saw a 113% increase in adolescent registration
at Saathiya Kendras with 114% increase in uptake of
counselling and 138% increase in clinical services. While
the registration of girls at Saathiya Kendras has nearly doubled
over the 11-month period, the registration of boys has gone
up three times. In outreach services too, there has been an
overall 125% increase in the number of beneficiaries with a 61%
increase in number of boys. The most heartening statistic is
that the number of girls availing health services has doubled – it
increased by 100%!
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Covid-19 Response
At the very end of the reporting year, the world witnessed
an unprecedented crisis: COVID-19. When India went into
lockdown, PFI stepped up its COVID-19 response project.
Youth leader Anu Kumari from Nawada Bihar distributing masks
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COMMUNICATION,
COLLABORATION,
MONITORING
The spread of fake news, the overall sense of panic matched with misinformation
had led to stigmatisation and social isolation of people and communities affected
by the virus. But in all the gloom, we sensed an opening to redouble our digital
messaging in order to spread awareness and continually engage in effective
behavioural change strategies to ensure that norms of physical distancing and
hygiene routines to check the spread of COVID-19 were followed.
Communication Materials
for Emergency Response
Population Foundation of India in collaboration with Facebook developed a content
and messaging strategy on COVID-19 to collate, authenticate and produce engaging
and informative content in English, Hindi and eight other national languages for
digital platforms. These materials were used by the MyGov India citizen engagement
platforms and various state health departments. PFI constituted a technical advisory
group to ensure that medical and technical messaging was accurate and factual
as well as used analytical tools and sentiment analysis to target posts and tackle
misinformation for more effective communication.
Covid-19 Response
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30
Covid-19 Response
As part of the materials produced under the
COVID-19 response:
a. PFI conceptualised and created a short film on
female healthcare workers at the forefront of
COVID-19. The video was also published on
Government of India’s MyGov Facebook page and
has become one of their top performing posts
with over 4.6 million within 24 hours!
b. As part of the Stigma & Discrimination Campaign
by the Ministry of Health and Family Welfare
(MoHFW), PFI in collaboration with renowned
theatre and film director Feroz Abbas Khan
developed short animation films using an
entertainment-education format. Hasya Kavi
Potliwala was a breath of fresh air, as it is a short
animation film featuring a poet who recites a
short kavita (poem) addressing stigma against
COVID-19 patients very cleverly and snappily.
The Corona Ki Adalat animation series used
the familiar setting of a courtroom drama
to disseminate important messages, tackle
misinformation and reinforce a sense of solidarity
around the fight against COVID-19. The use of
humour to speak of grim things at a difficult
time like this, as well as the idea to use popular
courtroom drama were experiments that were
well received. Both the series have been posted
on the JIO Cinema Mobile Platform and are
reaching an audience of over 250 million users.
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Partnerships with State Governments and NGOs:
a. To ensure that materials being developed are as widely
shared as possible, PFI is also working directly with state
governments, MoHFW and civil society organisations to
share materials in Hindi, English and regional languages
for their use. Materials were disseminated to 150 districts
across 24 States and Union Territories, 500 civil society
organisations and another 115 members of the Advocating
Reproductive Choices coalition.
b. PFI is collecting feedback and inputs from state and district
nodal officers to track the COVID-19 response of health
departments, initiatives being taken by ASHAs and Village
Health Sanitation and Nutrition Committees (VHSNC) and
Mahila Arogya Samitis (MAS). PFI is also tracking the health
department’s responses to critical issues and challenges
faced by communities as well as service providers.
c. On the request of the MoHFW, a set of guidance notes on
COVID-19 response and mitigation have been developed
for Village Health Sanitation and Nutrition Committees
(VHSNC), Mahila Arogya Samitis (MAS), Rogi Kalyan Samitis
(RKS) and Resident Welfare Associations (RWA). The state
and district nodal officers will be oriented to use these
resource materials at the field level. On the request of
the Uttarakhand National Health Mission (NHM) team,
guidelines and IEC materials have been developed for taxi
drivers, restaurant/hotel and security staff on norms and
precautions on COVID-19.
d. PFI has also developed and disseminated short informative
video clips to promote condom use in family planning.
Some of them include: Khel khel mein, Satya Ki Adalat
(Condom baba), Condom baba ka dhaba, Condom rap.
These clips promote condom usage as a dual strategy for
both contraception and disease protection.
e. Population Foundation of India is a technical partner in
an initiative called ‘’Parliamentarians with Innovators for
India’’, which aims to mobilise capable teams across India
to build concrete and scalable solutions for COVID-19
towards challenges in public health, economy, livelihoods,
and other important areas. The group includes 14
parliamentarians, partners from venture capital funds,
organisations and experts working on health and public
policy.
f. PFI is making small grants in Bihar, Uttar Pradesh, West
Bengal, Delhi and Jharkhand to organisations active
in addressing poor and marginalised communities’
immediate needs (cooked food, ration, masks and sanitary
supplies) in the field and quarantine centres during the
COVID-19 crisis.
g. PFI is convening and coordinating with civil society
organisations (CSOs), including social marketing
organisations (SMOs) working on reproductive health and
family planning to identify a consolidated approach to
ensure that information and services continue to reach
clients.
h. PFI, along with its NGO partners strategically engaged with
MoHFW leading to include family planning in the Ministry
guidelines as essential health services.
Covid-19 Response
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Helping people understand the spread of COVID-19 in Nagaland
An ASHA worker checks on an immigrant worker
Examining Evidence
a. PFI has made efforts to generate evidence on the impact
of COVID-19 in all facets of life and across a wide range
of persons, in terms of age, gender, occupations and
regions. PFI commissioned a study in five states (UP, Bihar,
Jharkhand, Rajasthan and Odisha) to assess the impact of
COVID-19 on availability of services and commodities in
public health facilities and outreach and work of front-line
workers.
b. PFI conducted a telephonic rapid assessment survey with
adolescents and youths in three states (Rajasthan, UP and
Bihar) to understand the level of knowledge, attitude and
practices with regard to COVID-19 and how it is impacting
them.
c. Findings from the two studies mentioned above, along
with two studies by our partner organisations to assess
the impact of COVID-19 were disseminated at a webinar
organised by PFI, on 11 August 2020, on the eve of World
Youth Day. The webinar was well attended and covered
extensively by newspapers and digital websites.
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The packed JLN auditorium in New Delhi for the PFI@50 event in February
2.
PFI @ 50
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PFI@50
12 October 2020 will mark 50 years since the Population Foundation
of India came into being. We kicked off the celebratory events on
28 February 2020 at the Jawahar Lal Nehru Indoor Stadium. Tata
Group Chairman Emeritus Mr Ratan Tata was the guest of honour.
The evening also marked the premiere of the Musical ‘Raunaq &
Jassi’, a reimagined version of ‘Romeo & Juliet’, by renowned
theatre and film director Feroz Abbas Khan, who is also our creative
advisor and the director of the flagship entertainment education
programme, Main Kuch Bhi Kar Sakti Hoon.
A scene from the musical Raunaq & Jassi
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Mr Ratan Tata, the guest of honour at the PFI@50 event
At the commemoration of the 50th year of Population Foundation of India, Mr
Tata highlighted the role of India’s youth in accelerating economic growth and the
importance of investing in their education, health and well-being. The visionary
industrialist emphasised the need to create employment opportunities for the youth
as well as address the scourge of gender discrimination that denies women equal
opportunities in every sphere.
He urged citizens and the government to work together to ensure a better future
for the country. Following Mr Tata, Poonam Muttreja, Executive Director, PFI
spoke on the days ahead. “Looking ahead, young people are a powerful driving
force of change and we believe that it is critical for them to have the knowledge
and resources to make the right choices about their health and well-being.” She
underscored PFI’s commitment to family planning and women’s health, two of
the most concrete ways to empower women and their families and thereby their
communities. In her words “beyond PFI at 50, we plan to reach out in multiple ways
to the young people of this country. We shall strive to ensure that every child is a
wanted child, every child thrives.”
We, at Population Foundation of India are
committed to providing young people with the
knowledge and resources to make the right
choices about their health and well-being, thereby
ensuring that they become a powerful driving
force of change.
Poonam Muttreja
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I would first like to congratulate
the Population Foundation of
India for the very meaningful
contribution and commitment
that they have made over the
last 50 years. Mr JRD Tata and
others that supported him in
founding this institution would
have felt very proud today at
the achievements that have
been made towards creating a
better understanding of India’s
population needs.
People are our greatest assets.
So the young person who is the
India of tomorrow is going to be
the means of making India as
great as we would like it to be.
Ratan Tata
Guest of honour, Mr Ratan Tata addressing the
audience at the PFI@50 event
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Dr Rani and Dr Abhay Bang being felicitated with first JRD Tata Award for Excellence in Public Service
The First JRD Tata Award for
Excellence in Public Service
Mr Tata felicitated Dr Rani Bang and Dr Abhay Bang with the
first JRD Tata Award for Excellence in Public Service instituted
to commemorate Population Foundation of India’s 50th year.
He congratulated them for their pioneering research and
contribution to promoting the well-being of communities and
public health.
Dr Rani and Dr Abhay Bang together,
dedicated the award to the people of
Gadchiroli in Maharashtra. Dr Rani Bang and
Dr Abhay Bang, both living and practicing role
models of Gandhian values are recognised
worldwide for their successful Home-Based
Newborn Care (HBNC) model introduced in
Gadchiroli, to reduce maternal and child
mortality.
The Bangs have also spearheaded several initiatives for young
people in Maharashtra. These include Tarunyabhan (a widely
adopted comprehensive sexual health education programme)
and the Nirman initiative that focuses on developing and
nurturing young change-makers to tackle social issues.
We also dedicate this award to
our co-workers who inspire and
enable our work.
Dr Rani Bang
The Indian word for health is
‘Swa-stha’, which is being Self-
reliant. Hence, our vision is
Aarogya-Swaraj which means
that people’s health must remain
in their hands.
Dr Abhay Bang
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Illustrations highlighting the plight of women for stories being written
by PARI journalists
Stories Of Women, By Women
As part of its 50th year work, PFI in partnership with People’s
Archive of Rural India (PARI), is documenting and presenting
women’s voices and stories around their reproductive and
sexual health. This collection from across rural India includes
accounts from women of all ages, those with disabilities,
and working in different occupations. Through their own
voices and lived experiences, the stories bring forth social
and systemic challenges faced by women from marginalised
groups. These voices and the approach followed are critical
at a time when health systems are challenged severely due to
the COVID-19 pandemic.
Besides being translated in several languages, each published
story is also accompanied by evocative black-and-white
illustrations sketched by new media graphic artist Priyanka
Borar.
With PARI committed to documenting stories and lives
from the Indian countryside, often under-represented in
mainstream media, P Sainath, Founder Editor of PARI says,
“The PARI-PFI collaboration places in focus the
crucial issues of public health - particularly women’s
reproductive health, health justice and related
issues, long before the coronavirus came along and
bludgeoned the world into understanding their
importance. The reporting for this comes from
across the country, especially from some of the
least covered rural regions. This has never before
been attempted on this scale and in this depth.”
38
Stepping Up
for People
We are fifty now! We decided it was time to revisit
how we looked. The rebranding exercise that PFI has
undertaken conveys the expanse of PFI’s work and
outlines the plans for the years and decades ahead.
As PFI entered into its golden jubilee year, it was
the right time to convey the broad vision and multi-
faceted roles played by the organisation through the
new look. The past five decades have seen PFI grow
from an agency working in family planning to working
towards gender equality, educating young people on
reproductive and sexual health and in helping create
rights-based population policies. We hope that the
‘steps’ in the logo, quite literally, capture that journey.
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Villagers accessing services at
a health centre in Bihar
3.
Financial and
Operational Highlights
39
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The poster and scenes from MKBKSH Season 3
40
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PARTICULARS
SOURCE OF FUNDS
Corpus Fund
Society Fund
Deferred Grant
Restricted Project Funds
Current Liabilities
Provisions
Total
APPLICATION OF FUNDS
Fixed Assets
Investments
Cash and Bank Balances
Loans and Advances
Total
2019-20
RS.(IN LAKH)
500
5743
43
2064
278
33
8,661
2018-19
RS.(IN LAKH)
500
5155
35
2367
257
28
8,342
122
4700
2963
876
8,661
120
5100
2507
615
8,342
PARTICULARS
INCOME
Grant income
Donation income
Rental Income
Interest and other income
Total
EXPENDITURE
Population, Health and Family Planning expense
Behaviour Change Communication expense
Community Action for Health expense
Other Project expense
Management & Administrative expense
Total
Excess of Income over Expenditure
2019-20
RS.(IN LAKH)
3456
24
309
504
4,293
2018-19
RS.(IN LAKH)
2720
0
307
446
3,473
1331
1641
484
148
101
3705
588
1186
1199
336
223
138
3082
391
Financial and Operational Highlights
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ABOUT POPULATION
FOUNDATION OF INDIA
Population Foundation of India is a national NGO, which promotes
and advocates for the effective formulation and implementation of
gender sensitive population, health and development strategies,
policies and programmes. The organisation was founded in 1970 by a
group of socially committed industrialists under the leadership of the
late JRD Tata and Dr Bharat Ram.
Mission
PFI will advance people’s reproductive rights within a human rights
and women’s empowerment framework, by building leadership
and public accountability, influencing social movements, reframing
discourse, and promoting an enabling programme and policy
environment.
Our Donors
Our mission and accomplishments would not have been possible
without generous support and collaboration with our donors and
programme partners. We are thankful for their continued partnership
and collaboration to advance our shared mission.
■■ Bill and Melinda Gates Foundation
■■ Children’s Investment Fund Foundation
■■ The David & Lucile Packard Foundation
■■ Johns Hopkins University, Bloomberg School of Public Health
■■ John D and Catherine T MacArthur Foundation
■■ REC Foundation
■■ Ministry of Health and Family Welfare
■■ United Nations Population Fund
■■ International Foundation for Research and Education
■■ BFL Investment and Financial Consultants Pvt Ltd
■■ Apollo Trading and Finance Pvt Ltd
■■ ActionAid Association
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Head office
B-28, Qutab Institutional Area, New Delhi – 110016
T: +91 11 43894 100 | F: +91 11 43894 199
Regional offices
Bihar: 123A, 1st Floor, Patliputra Colony, Patna – 800013
T: +91 612 2270634
Rajasthan: C-9, Shiv Marg, Shyam Nagar, Jaipur – 302019
T: +91 141 4104771
Uttar Pradesh: C-3, Nirala Nagar, Opposite Thandi Park, Lucknow – 226020
T: +91 522 4005091
www.populationfoundation.in
@PopFoundIndia
@PopFoundIndia
@populationfoundationindia