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PFI Strategy 2018- 2022 |
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POPULATION FOUNDATION OF INDIA
B-28 Qutab Institutional Area
New Delhi - 110016, INDIA
Phone: +91-11-4389 4100; Fax: +91-11-4389 4199
URL: www.populationfoundation.in
Twitter: @PFI3; Facebook: populationfoundationofindia
All Photos Credit: PFI
PFI Strategy
2018-2022
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OUR JOURNEY OVER THE DECADES
JRD Tata & Dr.
Bharat Ram
founded PFI to bring
an independence
voice our national
efforts to control
population growth
New Focus on
maternal and child
health as the best
way to stabilize
population
1970s
1980s
1990s
Focus to drive gender
sensitive, rights based
approach and folding of
population control into
broader social development
strategies
2000s
2010s
Landmark studies linking
population, family planning
and development inspires
renewed commitment to
population stabilization
India’s National Population
Policy Launched. Policy
informed PFIs strategy and
action, with special focus
on gender, HIV and urban
health
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VALUE
BASED,
PRINCIPLED
BOLD,
HONEST
SAFE &
HAPPY
PLACE
PFI
WOMEN
FIRST,
ALWAYS
FLEXIBLE,
ADAPTIVE
Our Statement of Commitment
We understand that our strategy is ambitious, but we are
confident in our ability to translate this into reality. We will
undertake periodic reviews of our progress to ensure that we
remain on track.
We are committed to deliver on our promises through quality work
that is efficiently and effectively executed adhering to the core
values that define us.
We dedicate this strategy to those countless women and girls who
are denied of their rights and entitlements for just being who they
are.
Our strategy is an expression of solidarity and commitment to
women and girls whose power and resilience, we believe, will
transform our society from what it is now to what it should be —
equal, free, just, progressive and prosperous.
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NOTES
1. We are the Secretariat of Advocating Reproductive Choices (ARC), a coalition of over 170 civil society
organization with a mission to advance accessibility and availability of contraceptive choices in India. ARC is also
the CSO Representative in FP2020 and a member of FP2020 India Country Engagement Plan. More information can
be found at www.arccoalition.org
2. PFI is the Secretariat of the Advisory Group on Community Action (AGCA), a body of public health experts and
professionals under National Rural Health Mission, Ministry of Health & Family Welfare, Government of India. AGCA
advises and provides feedback to inform policy actions to strengthen community engagement in health missions.
3. PFI is a member of the National Population Commission, Government of India, chaired by Honourable Prime
Minister of India
4. We are a member of Asian Population Association (APA), a regional network to collectively advance population
related issues and concerns through discourse, information sharing and advocacy
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1. OVERVIEW
India has come a long way since it
launched the first-ever Family Planning
programme in the world in 1952. The
programme has since evolved moving
from a targeted approach to one that
is target free, a shift that is considered
critical. Going beyond the goal of
achieving population stabilisation, it
now focuses on reducing mortality and
morbidity to ensure better maternal
and child health outcomes.
The Government of India made its
FP2020 commitment at the 2012
London Summit on Family Planning
where over 60 developing countries
pledged access to family planning
services for 120 million additional
women, 40 per cent of whom would be
from India. India also had pledged to
commit USD 2 billion by 2020 and this
amount has been raised to a total of
over USD 3 billion at the 2017 Summit, to
drive access, quality, and expanded
basket of contraceptive choices and
family planning services.
To achieve these goals, the
government envisages not only
strengthening existing strategies but
also nurturing innovations in the arena
of family planning and other related
sectors. For example, this includes
focusing on increasing female literacy,
reducing teenage marriages and
teenage births as well as addressing
various socio-cultural barriers that
promote discrimination and inequalities.
The current focus on postpartum family
planning (PPFP) and the introduction of
new family planning methods will assist
in accelerating India’s march towards
achieving national family planning
targets and FP2020 goals. Government
of India has drawn out comprehensive
national and state roadmaps as well as
district action plans through a
decentralised planning approach
focusing on the operationalisation of
facilities and delivery of services.
India is also a signatory to the UN
Sustainable Development Goals (SDGs).
The expression ‘Sabka Saath Sabka
Vikas’ which translates into ‘Collective
Effort, Inclusive Growth’ forms the
cornerstone of India’s national
development agenda. To actualise this,
the Government of India has embarked
upon developing a 15-year Vision
Document with a 7-year strategy with
the active participation of state
governments. Several ambitious
programmes have been launched to
implement the agreed upon 2030
Agenda for Sustainable Development.
Through its catalytic engagements,
evidence-based advocacy, technical
expertise and innovation, the
Population Foundation of India (PFI)
seeks to contribute to the
Government’s efforts on making good
on its commitments on family planning
and reproductive health.
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2. ABOUT US
Population Foundation of India (PFI) is a
catalytic national organisation, which
advances women’s rights within the context of
Family Planning and Reproductive Health
The Population Foundation of India is a national
civil society organisation, which promotes and
advocates effective formulation and
implementation of gender sensitive population,
health and development strategies and policies.
Bharat Ratna JRD Tata and Dr Bharat Ram
founded PFI in 1970, supported by a team of
socially committed leaders from the society and
industry.
As an independent not-for-profit organisation, we
address population issues within the larger
discourse of empowering women and men, so
that they are able to take informed decisions
related to their fertility, health and well-being. We
work with the government, both at the national
and state levels, and with other civil society
organisations, in the areas of community action
for health, urban health, scaling up of successful
pilots and social and behaviour change
communication. An eminent Governing Board
and Advisory Council comprising distinguished
professionals from civil society, the government
and the private sector guide our work.
OUR VALUES
Mutual Respect
Equity & Justice
Honesty & Transparency
Women’s Rights
Courage of Conviction
Independence
Humility
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ORGANIZATIONAL PRIORITY # 1
EFFICIENCY & EFFECTIVENESS
We are a data driven
organization, using technology to
enhance efficiency and impact
We are a highly efficient catalytic organisation that delivers
high quality results and sustainable impact with our
programs, validated by independently verifiable evidences.
Our strategy and operations will be data driven and will
utilize the power of technology to enhance efficiency and
effectiveness of our mission. We will have efficient planning,
review and reflection processes to inform decisions.
ORGANIZATIONAL PRIORITY # 2
PEOPLE & PERFORMANCE
Ours is a happy place, an
enabling environment that fosters
excellence & high performance
We have an organisational environment that attracts and
nurtures best of talent, offers equal opportunities for our
employees for personal and professional growth and allows
creative energies and entrepreneurship to flourish. Our
mission, shared vision, values and principles define our
organizational culture.
ORGANIZATIONAL PRIORITY # 3
RESOURCE MOBILIZATION
We have build capacities and
relationships to resource our
mission and delivery
We have built trusted and lasting partnerships to ensure that
adequate resources are available to deliver our strategy as
well as build institutional capacity. Our efficiency, results
driven approach and ability to deliver impact at scale has
made us the go-to catalytic partner to usher change.
ORGANIZATIONAL PRIORITY # 4
ACCOUNTABILITY
We maintain high standards in
transparent and accountable
systems and partnerships
We continue to invest in building highest standards in
financial integrity—transparency and accountability at all
levels. Our governance, financial diligence and efficient
administration form integral part of our mission. We have a
strong risk mitigation plan in place. Our up-to-date systems
and processes are enhancing organisational efficiency.
ORGANIZATIONAL PRIORITY # 5
SMART COMMUNICATIONS
We have built a strong and efficient communication
network and media outreach that utilises the power of
technology and social media to inform and inspire our
We have demonstrated reach and target audience, especially young people. Media is our
impact through smart digital
natural ally to reach out to our constituents and inspire
communications
social change.
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10. ORGANIZATIONAL
PRIORITIES
Our ambitious strategy calls for consistent progress in
rounded excellence. We will further invest in our people
and systems to build an organization driven by our core
values, culture of performance and collective leadership.
Over the past 50 years, we have become one of the
leading institutions for advancing rights-based, gender
sensitive solutions to population and family planning
issues in India. We would like to build on our strengths and
position ourselves as a unique partner and the go-to
agency with regard to these. In line with this, we will
invest in further strengthening our internal capacities so
that in India we are recognised as an institution that is
synonymous with excellence.
We aspire to being one of the most trusted partners of
the Government of India and other institutions,
acknowledged and respected for its advocacy work in
the family planning and reproductive health space. To
enhance our efficiency and accountability, we will
periodically seek critical feedback from our partners so
that necessary steps can be taken to enhance
effectiveness.
Investments will be systematically made towards building
organisational capacity so that it becomes the top
advocacy organisation and the principal thought leader
in population and family planning discourse. Equally, we
would also like the organisation to become the most
sought after workplace for committed and competent
professionals from the sector.
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3. THE STRATEGY PROCESS
In early 2018, the Governing Board of PFI advised the
organisation to undertake a comprehensive review of
its vision, mission and strategy. It tasked the executive
leadership to align the organisational strategy to the
changing political, social and economic context in
India and globally. Accordingly, the process was set
in motion.
The strategy is designed to provide PFI with a new
direction that will strengthen its mission and approach
to inspire social transformation through a rights
based, empowerment oriented framework.
This document is an outcome of in-depth
consultations that began in January 2018. Taking
stock of our current objectives and programmes,
reviewing our organisational strengths and
competencies and organising a series of internal
thematic and organisational consultations have been
critical parts of the process that contributed to this
document. The staff retreat on the visioning exercise
held in January 2018, a series of meetings with our
staff, both Delhi and state-based, members of our
Governing Body and Advisory Council, as well as
external stakeholders including representatives from
the government, donors, civil society and think tanks,
facilitated the emergence of new ideas for going
forward.
The final strategy paper underwent an extensive
review by internal and external constituents. The
Executive Committee formally approved the strategy
document in June 2018, which was endorsed by the
Governing Board in September 2018. We would like
to take this opportunity to thank everyone who has
been a part of this exciting journey for their valuable
inputs.
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4. CONTEXT
Reproductive health and family
planning can positively influence
and advance the UN
Sustainable Development Goals
by addressing interdependent
multiple targets and ushering in
an era of holistic development.
Access to voluntary family
planning has the potential to
save lives and help break the
cycle of poverty, stabilize
population growth and ease the
pressure on the environment. It is
the smartest and most cost-
effective development
investment.
India is one of the fastest growing economies of the world, thanks
to the millions of aspiring middle-income families, globalisation,
and an abundant labour force. As a country, we can boast of
higher educational institutions, medical facilities and
infrastructure that can compare with the global best. We are
one of the finest examples of federal democracy within a
pluralistic and diverse society.
The number of poor people living under poverty has reduced in
absolute numbers and key social and economic indicators have
seen remarkable progress over the years. We have the second
largest population in the world with over 65 per cent of the 1.35
billion people below the age of 35. This potential demographic
dividend can be a game changer for India in the coming years.
While there is reason to be proud of some of the significant
achievements that have been secured over the past few
decades, there is equally a reason to be concerned about the
critical gaps that confront us in terms of key human development
indices. According to the Human Development Report 2018,
India climbed one spot and is now ranked at 130 out of 189
countries in the latest rankings. We are confronted with
social and economic inequalities, most particularly in terms of
access to education, health, and income in the country. India
ranks 127 out of 160 countries on the Gender Inequality Index
which reflects gender-based inequalities in reproductive health,
empowerment (political and educational), and economic
activity. And women’s empowerment remains a distinct
challenge.
Inequalities in all their forms and dimensions (aspects) play a part
in debilitating people’s choices and opportunities, hampering
progress in overall human development. The existing gaps
between women and men in terms of opportunities,
achievements and empowerment need to be reduced as does
the social and economic divide to ensure an equitable
distribution of growth, prosperity and well-being so that no one
is left behind – the overarching commitment of the SDGs.
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SOCIAL & BEHAVIOR
CHANGE
Promote leadership and agency
of youth, particularly girls and
women, within community led
participatory governance
initiatives to enhance efficiency
and accountability of public
systems and delivery services
Central to our work will be our effort to change
social norms and beliefs that hinder ability of
girls and women to claim their rights and
exercise their free will. We will utilize the power
of entertainment education and new-age
media to inform, generate demand and
inspire actions at both individual and
community levels. We will bring innovation by
integrating entertainment education to
grassroots action. We will invest in data
analytics for targeted campaigns that inform
and inspire people, particularly adolescents
and youth. Working with men and changing
their mindset will be a major component of our
social and behavior change program.
COMMUNITY
ENGAGEMENT
Utilise power of technology and
new age media platforms for
targeted intervention on
reproductive health education
and gender sensitive behaviour,
attitudes and practises of the
society, particularly young
people
At the core of our work will be catalyzing
community action to demand and support
efficiency and accountability at public
systems. We will invest in building leadership
and involvement of young people to be
strong social change agents in the society.
We will reach out to youth movements and
teaching institutions to engage with
adolescents and youth. We will deepen and
widen the scope of our community health
action initiative to reach more people. We will
engage communities in conducting critical
review of public service delivery systems to
make it more accountable and efficient to
changing needs and aspirations.
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9. OUR APPROACH
Dreams can come true and progress can happen only if
young people take lead in driving transformation.
The health and well-being of a population lies at the
heart of sustainable development and are pre-requisites
to a strong and prosperous society.
We will deliver our mission and strategic
objectives through three, interlinked
approaches – Advocacy & Campaigns,
Social & Behaviour Change and Community
Action & Accountability. Gender Equity &
Equality will be a cross cutting thematic focus.
We understand that any intervention to
address issues related to family planning and
reproductive health involves boys, men and
the society, our result-oriented actions will
have positive bias towards girls and women.
1. ADVOCACY
Global thought leadership, high
quality evidence-based
narratives to inform and inspire
lawmakers for comprehensive
family planning and
reproductive health policies;
shaping family planning
discourses within sustainable
development goals
We will undertake critical analysis of
policies, policy actions and programs on
population, family planning and
reproductive health to generate
compelling evidence based narratives to
inform and inspire policy makers and key
influencers. We will strive to shift the family
planning and population discourse from a
health-centric approach to a holistic
sustainable development approach in the
country and outside. We will convene
different stakeholders and act as the key
coordinating institution to bring together
diverse experiences and examples to
strengthen national initiatives.
On the policy front, important steps have been
taken by the Government of India in the recent
past to improve family planning services through
Mission Parivar Vikas (2016) and increase access
to preventive and promotive health care through
the National Health Policy (2017).
Consistent and focused attention to population
and family planning issues is yielding results. The
current total fertility rate of 2.2 is close to the
desired fertility rate and replacement levels.
However, regional variances and imbalances are
a matter of concern, with the total fertility rates
varying from 1.6 to 3.7 (NFHS 4) within the country.
With nearly over 17 per cent of the world’s
protected couples and 20 per cent of eligible
couples (FP2020) with unmet needs, the large
population size of India not only impacts its own
but also global health indicators.
The predominance of female sterilisation (36 per
cent of the 48 per cent of total users according to
NFHS-4) as a family planning method
demonstrates the negligible negotiating power
that women have, particularly in terms of choices
that most affect their lives, providing further
testimony to the weak social position that they
occupy. Patriarchal socio-cultural norms that
promote discrimination and violence against
women and girls persist, leading to enormous
human, social and economic costs for women
themselves and their families, as well as for
communities and societies.
gender equity and equality by investing in social
and behaviour change initiatives. Adolescents
and youth should form the fulcrum of
reproductive and sexual health initiatives.
There is an urgent need to look at family
planning and population issues through a multi-
dimensional lens. In addition to health, these
issues include social and economic dimension.
It is our intent to reposition family planning in
the national development agenda as an area
of priority in itself, firmly believing as we do that
it is a cross-cutting issue and central to
achieving both national and global
development goals.
To secure this, it is imperative that conditions
are created that assist and empower women
and girls to exercise their rights without fear or
inhibition. A transformational paradigm shift in
our approach is the need of the hour - in
thinking as well as in action.
KEY DEVELOPMENT INDICATORS OF INDIA
To ensure holistic family planning, violence
against women needs to be treated as a public
health concern and mainstreamed through a
blueprint for action. It is also imperative to
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sensitise and engage with men and boys on
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5. OUR MISSION
Advance gender sensitive, rights-based population and
family planning policies and actions for a just, equitable
and prosperous society
We believe that health, education and well-being of the
population are key for promoting economic growth that is
just and equitable, and overall development that is
holistic and balanced. For this to happen, change is
necessary at three levels, namely: individual, societal and
systemic or policy. At the individual level, this calls for an
enabling policy environment for women and girls to claim
their rights and entitlements; and for agencies of youth to
be involved in demanding their sexual and reproductive
health rights; at the societal level, it means supporting
efficient and accountable governance; and at the policy
level, it calls for the presence of informed and gender
sensitive policy makers.
PFI will act as a catalyst and facilitator, offering
compelling evidence-based scholarship, thought
leadership and convening power to inform, inspire and
initiate actions that will contribute to and strengthen
national planning and priorities on issues of family
planning and reproductive health and rights. We plan to
realise our mission by building community awareness and
leadership, enhancing public accountability, influencing
and transforming social norms, reframing public discourse
and collaborating with national and global partners. We
believe that our mission is well positioned to make a
meaningful contribution towards India’s efforts to meet
the pledges - at home and internationally, namely: the
Sustainable Development Goals and the FP2020
commitments.
1
Critical driver of
individual rights
Critical driver of youth
2
leadership for social
change
Critical driver of
3
sustainable
development and
national growth
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8. EXPECTED RESULTS
1. Two state governments inspired to take action
on gaps identified in RKSK implementation
through the presentation of compelling
evidence
2. Government and policymakers recognise
'violence against women and girls (VAWG)' as a
public health issue/ concern in India through
collective advocacy catalysed by PFI
3. CSE curricula for out-of-school children rolled out
in two states
4. Three state governments inspired by evidences
presented to allocate adequate resources for
ensuring comprehensive, rights-based family
planning and reproductive health programmes;
including high quality and affordable choice of
products and services for young people,
particularly women and girls
5. A high level thought leadership event convened
on Family Planning in India, in collaboration with
like-minded partners
6. Community Action for Health (CAH) scaled up to
cover 250,000 villages
7. Adolescent Sexual and Reproductive Health
Resource Centre (Digital) established
8. PFI's social and transmedia behavioural change
initiatives have cumulative outreach to at least
200 million people
9. Agency of youth and their representation in
community-led initiatives established to
generate demand and accountability on
reproductive health and services
10. The lives of at least 10 million women and girls
positively impacted through PFI’s programmes
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7. OUR PRINCIPLES
We inspire creative and innovative ways to find
sustainable and scalable solutions to problems. We
collaborate with others to create a strong and credible
alliance for ushering change. We exploit the power of
technology to inform and impact lives.
Our Strategic Objectives will help us prioritize and focus
to usher transformation at scale through a results drive,
comprehensive and collaborative approach
6. STRATEGIC
OBJECTIVES
INNOVATE
Invest in innovations to find
scalable solutions that
advance family planning
and reproductive health
rights, with special focus on
young people
We will apply our three principles —
INNOVATE, COLLABORATE & E-POWER
— to all our strategies and actions,
ensuring coherence, convergence
and creativity to inspire social
transformation at scale
COLLABORATE
Partnership with government
and other institutions to
achieve our mission, playing
the role of a catalytic
convenor of ideas and
actions
Evidence
Based
Change
Narratives
E-POWER
Use and application of
technology and social media
tools to inform and involve
young people in advancing
reproductive health rights
Family planning is
recognized a key
development priority by
government and political
leadership in India
Enabling social
environment that fosters
responsible behaviours and
practises to advance
sexual & reproductive rights
Access and availability of
quality family planning
products and services that
help informed choices for
people
Young people and their
agency lead and inspire
social change by driving
demand and demanding
accountability
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STRATEGIC OBJECTIVE 1: Promote reproductive health and family planning interventions as drivers
of individual rights, so that:
1. Girls and women are able to exercise their autonomy and empowerment in terms of
reproductive rights and contraceptive choices without fear or inhibition
2. Young people and women are able to make informed choices and have access to high
quality and affordable family planning services and reproductive health care
STRATEGIC OBJECTIVE 2: Ensure that reproductive health and family planning interventions
empower women and girls and inspires youth leadership to drive social transformation, enabling:
1. The inclusion of gender sensitive family planning and reproductive health rights and services as
a priority component in all local development plans and actions
2. Youth leaders, particularly among young women and girls, are bringing about grassroots
transformation , enabling the building of a just and equitable social system
STRATEGIC OBJECTIVE 3: Position family planning and population stabilisation measures as critical
drivers of sustainable development and equitable growth, to inspire
1. The positioning of family planning and women’s rights in the centre of national development
agenda, as drivers of higher economic growth and sustainable development
2. The formulation of strong rights-based policies, adequate budgets and efficient public
institutions that accelerate the delivery of quality health services and well-being
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I have always believed that no real social change
can occur in any society unless women are
educated, self reliant and respected. Woman is
the critical fulcrum of the family and community
prosperity.
JRD Tata, Founder of PFI