Executive Summary
There is a need to strengthen the messaging of
core information that is disseminated for public
consumption during a public health emergency,
like the current pandemic. A concerted
effort needs to be made to ensure that this
information reaches socially marginalized
communities, like SCs and STs. Targeted PSAs
on TV, communication through WhatsApp, and
door-to-door visits by FLWs can achieve this.
z Train Frontline Workers: FLWs were critical in
multiple roles: as sources of information, to
access primary healthcare facilities, for reporting
suspected symptoms, and as sources for mental
health related information. As multifaceted
and on-the-ground personnel, FLWs represent
the foundation of India’s public health system.
Investing time and resources in strengthening,
training and empowering them will serve us well
both during the pandemic and going ahead.
z Prioritize Reproductive Health Services: As
the pandemic has shown, and our assessment
reiterated, access to reproductive health
services and family planning-related services,
suffered a blow during the COVID-19 outbreak.
Young people reported unmet needs for such
services as the focus of India’s public health
system shifted to managing and containing
the pandemic. There is therefore, a need
to advocate for a continued priority for
reproductive health. FLWs need to be equipped
with better resources to effectively and
continually deliver reproductive health services.
Furthermore, to ensure that reproductive
health services are not interrupted, there is
a need to continually reiterate at the level of
public discourse that reproductive health is a
fundamental and inalienable aspect of public
health, and that its quality delivery is not a
choice but a requirement, especially in times of
a public health emergency. Relevant civil society
organizations need to collaborate and work with
different levels of governance toward this end.
z Social and Behavioural Change
Communication for Equitable Gender Norms:
Our research highlighted that more women
than men experienced an increase in their
workload, reported domestic fights, and used
mental health care services. These are related
statistics that demonstrate the double burden
of care on women during any public health
emergency. Government agencies and civil
society organizations need to continue making
concerted efforts to address and challenge
social norms that traditionally put the burden
for caregiving on women, with mental health
consequences. Employing edutainment –
educational entertainment – for social and
behavioural change is a step in the right
direction, given the high prevalence of TV
viewership among both men and women.
z Mental Healthcare Services: The delivery of
mental healthcare services through formal
and trained channels needs to be expanded
in response to young people’s growing need
for and use of it. There is a need to identify
and include more resources that can serve
young people, such as self-help kits, WhatsApp
communities, phone helplines and by training
lay counsellors and educators. FLWs, who were
one of the most reliable and commonly sources
for addressing mental health concerns, can be
further trained to effectively address young
people’s mental health concerns. Various civil
society organizations are already working in this
sphere, and their collaboration with relevant
government agencies is highly recommended.
z Reimagine Educational Institutions: Schools
were not a widely used source for reliable
information, and nor were they critical to the
continued delivery of mental health care or
access to IFAs. There is a need to reimagine
educational institutions in a way that fosters
deeper connections and interactions with
students that are not limited to them being in
school or the school being in academic session.
One way forward is to explore WhatsApp groups
and communities. Training educators to deliver
mental healthcare can strengthen a closer
interaction between students and educational
institutions.
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