SBCC 3D Magazine__Social and Behavior Change Communication_Packard Project

SBCC 3D Magazine__Social and Behavior Change Communication_Packard Project



1 Pages 1-10

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1.1 Page 1

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1.2 Page 2

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1.3 Page 3

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1.4 Page 4

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ek/koiqj xk¡o ckdh xk¡o¨a dh rjg
vke xk¡o gh gS] vke yksx vkSj oks gh ijs'kkfu;ka
t¨ gj xk¡o esa gksrh gaSA ysfdu dqN Fkk ftlus
ek/koiqj dh dgkuh dks iwjh rjg cny fn;kA
oks Fkk] ,d isM+] ,d fo“kky isM+ tks xk¡o ds gj
cPps dk cpiu ls tokuh rd dk lkFkh FkkA
fou;% ;kj dHkh-dHkh
yxrk gS fd dk“k eSa
iaNh gksrk rks fdruk
vPNk gksrkA

1.5 Page 5

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¼fou; vkSj xksyw isM+ ds Åij ysVs
gq, vkleku dks ns[k jgs gaSA [kqys
vkleku esa iaNh mM+rs ns[k fou;
mRlqd gksrk gS½
rHkh ogka fiadh vk tkrh gSA
xksyw% gk¡ ;kj!
uk yM+kbZ >xM+k] uk “kksj
“kjkck] uk ?kjA cl lj
lj pyrh gok,¡A
fiadh% mM+rs gh jgksxs ;k
t+ehu ij vkus dk Hkh dksbZ bjknk gS \\
xkao esa dksbZ oSKkfud vk, gSaA mudk
Hkk’k.k gS foKku ij-- tYnh pyks!

1.6 Page 6

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fou; mBdj egkRek dh rjg cSB tkrk gSA
fou;% ugha--- ge
vius vkSj foKku ds
chp dk le>kSrk ugha
rksM+ ldrsA
fou;% gk¡] le>kSrk---
fd u Rk¨ foKku gekjs ikl
vk,xk vkSj uk ge
foKku ds ikl tk,axsA
fiadh%
le>kSrk\\
fiadh% gk¡-- gk¡] bl ckj
ijh{kk esa tc vk;ZHkê dh
[kkst&Þ“kwU;ß feysxk uk] rc
iwNwaxh egkRek th ds gkyA
xksyw% t; gks ckck
iksaxkukFk dh---

1.7 Page 7

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xk¡o ds chpks&chp eap yxk gS vkSj ,d oSKkfud ogk¡
[kMs+ Hkk"k.k ns jgs gaSA vklikl yksxksa dk tekoM+k yxk gS
fiadh Hkk"k.k lquus ds fy, ig¡qprh gS rks ns[krh gS---
oSKkfud% D;k gS foKku \\
foKku fofp= Kkuyksd ij yksd dk
Kku gSA foKku dh ut+j esa xk¡o “kgj
lc leku gSaA rHkh ge lHkh oSKkfud
vkids xk¡o dh lsok djus vk, gSaA
tgk¡ ohjnkl th tSls cM+s oSKkfud us
tUe fy;kA /kU;okn!
oSKkfud ogk¡ ls gkFk tksM+dj fudy tkrk gS] mlds lkFk
mldk lsØsVjh gSA oSKkfud mlls /khjs ls iwNrk gS&
oSKkfud%
th&;ku dk dqN
irk pyk \\
lsØsVjh% th ugha]
lj! vHkh rd rks dqN
irk ugha pyk] ysfdu
tYn gh <wa< fudkysaxsA
oSKkfud% tYn ls
tYn <wa<+ks mlsA
eq>s oks fdlh Hkh
gkyr esa pkfg,A

1.8 Page 8

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fou; vk¡[ks [kksyrk gS vkSj xksyw tk pqdk gSA
fou; Hkh ?kj fudyus ds fy, uhps mrjrk gSA
uhps mrjrs le; vpkud mldh ut+j isM+ ds fupys Hkkx
ij vthc ls ,d fpUg ij iM+rh gSA ml ij ,d x#M+ cuk
gqvk gSA gwcgw ,slk gh dqN mlus xys esa iguk gqvk gSA oks
y‚dsV fudkydj fu“kku ij j[kdj feykrk gSA tSls gh oks
ml fu“kku dks Nwrk gS] oks fu“kku txexkus yxrk gS vkSj
isM+ esa ls batu “kq: gksus dh vkokt+ vkrh gSA

1.9 Page 9

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oks Mjdj ihNs gks tkrk
gSA isM+ ls jks“kuh vkSj
/kqvka fudyrk gS vkSj
,d vkokt+ vkrh gS ½
th &;ku’kkyk%
x#M+ ;ku “kq:
gks jgk gS
- 5 -- 4 -- 3 -- 2 -- 1 -
th&;ku“kkyk
“kq: fd;k tkrk gSA
fou;% vcs ;s D;k
cyk gSA ;s D;k gks jgk gS \\
dksbZ gSA dksbZ gS !
Kku % Lokxr gS! fou;]
esjh jpuk vkids nknk ohjnkl th us dh FkhA
oks cgqr cM+s oSKkfud Fks vkSj oks nqfu;k Hkj dk
Kku ,d txg ,d= dj ds bl lekt dk
Hkyk djuk pkgrs Fks ysfdu --
Kku%% [kqn gh lqu yks---

1.10 Page 10

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ohjnkl th% dSls gks esjs cPps\\
eS tkurk Fkk] rqe Kku dks <wa<+ gh yksxsA esjs vykok
rqe gh Kku dks pyk ldrs gksA rHkh eS ges'kk cpiu esa
rqEgas ;gk¡ yk;k djrk FkkA eSa pkgrk gw¡] csVk rqe vius nknk th dk
v/kwjk liuk iwjk djksA Kku dks yksxks dh HkykbZ ds fy,
bLrseky djksA exj gk¡ ! bls cqjs gkFk¨a ls nwj j[kukA lcls
T+;knk esjs ml xíkj lkFkh ls tks bl Kku dk xyr
Q+k;nk mBkuk pkgrk gSA pyrk gw¡ csVkA

2 Pages 11-20

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2.1 Page 11

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ohjnkl th ds xk;c gksrs gh th ;ku'kkyk esa ,d
gypy gksrh gS vkSj rst rjaxks ds lkFk ,d jkscksV
çdV gksrk gS fou; pkSd tkrk gS!
fou;% vueksy
[kkst---gS ;s \\
jkscksV% ueLrs ! esjk uke Kku gSA
eq>s oSKkfud ohjnkl th us cuk;k gSA
esjs vanj vPNkbZ&cqjkbZ] i<+kbZ&fy[kkbZ]
/kqykbZ&lQkbZ] /;ku&eku] [kku&iku]
tku&foKku] lc dk Kku gSA
Kku% vkt oks
gksrs rks rqe ij
xoZ djrsA
Kku% eq>s e'khu
cuk;k x;k gS&lh[kus vkSj
le>us ds fy,A pyks ges
cgqr dke gSA
fou;% nknk th! eSa d:¡xk vkids
v/kwjs dke dks iwjkA vkt vki gksrs rks eS
vkidks crkrk fd eSa ,d lkfFk;k cudj
xkao ds ;qokvksa fd enn djrk gw¡A
fou;% vkt foKku
vkSj esjk le>kSrk VwV
gh x;kA HkkbZ! rw gS
D;k pht+\\

2.2 Page 12

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Kku mldk gkFk idM+rk gS vkSj fou; dks mM+kdj ys
tkrk gSaA Kku dh ut+j mM+rs gq, [ksy ds eSnku ij
iM+rh gSa tgk¡ fØdsV dk [ksy py jgk gS vkSj dqN
cPps ,d yM+ds dks ?ksj dj [kM+s gaSA oks eSnku ds ikl
fou; dks mrkj dj ogk¡ tkrs gSA
fou;% vjs!
dgk¡ ys tk
jgs gks\\
xksyw% eSa fiNys
vk/ks ?kaVs ls xsan Qsad
jgk gw¡A esjs gkFkksa esa
tku ugha gSA
lksuw% xksyw ds cPps !
rsjh fgEer dSls gqbZ] /kksuh
ds QSu lksuw dks /khjs xsan
djus dh \\ esjk et+kd
mM+k jgk gS rw\\

2.3 Page 13

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lksuw ekjus ds fy, gkFk mBkrk gSA
lksuw% vPNk vc rq> esa Hkh tku ugha jgsxhA ns[krk gw¡ rsjk oks lkFkh
fou; vkt dSls cpkrk gS rq>s \\
xksyw Mj tkrk gS ysfdu brus esa Kku lksuw dk gkFk idM+ ysrk gSA
fou;% mlus dgk FkkA
xqLls esa gknlk dHkh Hkh gks
ldrk gaSA ¼vk¡[k ekjrk gS½
Kku% ckr djus ls gh ckr curh gSa] yM+us ls ughaA vkt yM+ksxs] dy
nksLr gks tkvksxA xqLls esa gknlk dHkha Hkh gks ldrk gSA ysfdu xyrh ls
>xM+s esa fdlh dks xaHkhj pksV yx ldrh gSA [ksy g¨ ;k dqN vkSj&'kkar
fnekx ls tks [ksys mldh thr iDdhA lksuw Kku ds ikl vkrk gSA
lksuw% ckrsa rks cgqr vPNh djrk gS ysfdu lksuw dk gkFk idM+k gS rwus ys
et+sA
¼lksuw Kku ij gkFk mBrk gS ysfdu Kku mldk gkFk idM+ ysrk gS] lksuw
gkFk NqM+kus dh dksf'k'k djrk gS ysfdu NqM+k ugha irkA
Kku dh idM+ bruh etcwr gS ds lksuw dk iwjk gkFk yky iM+ tkrk gSA½
lksuw eEeh---eEeh
---fpYykrk gqvk
?kj Hkkxrk gSA
¼mldks ,sls
Hkkxrs ns[k mld¢
lrk, cPps [kq'k
gks tkrs gaSA½

2.4 Page 14

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fou;% ;s esjs nknk
th dh [kkst gS&
^Kku^
xksyw % HkkbZ] rwus
esjh tku cpk yhA
oSls rqe gks dkSu\\
Kku isV fn[kkrk gS
rks bysfDVªd rkjas
fn[kkbZ nsrh gSaA
fou;% vcs ugha! ;s
e”khu gSA iwjh nqfu;k
dk Kku gS blesaA
xksyw% [kkst \\
dgha [kks x;k
Fkk D;k \\
gk--
gk--
gk--
Kku nksuksa dks gkFk nsrk
gS vkSj mM+ tkrk gSA
xksyw% gks x;k
uk rsjs mM+us dk
liuk iwjk \\

2.5 Page 15

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vcs oks ns[k! oks rks
viuk MCcw gS uk\\ vjs gk¡!
oks gh gSA Nqi ds flxjsV
ih jgk gSA py xksyw] vPNs
lkFkh dk Qt+Z fuHkkus dk
oä vk x;k gSA
oks yksx vkleku ls xkao
ns[k jgs gSaA rHkh mudh
ut+j uhps iuokM+h ds
ikl tkrh gSA
rhuks uhps mrjrs gaSA
MCcw ns[kdj flxjsV
Nqik ysrk gSA
rqe yksx ;gk¡
dgk¡ ls vk;s \\
fou;% Åij ls vk;sA MCcw]
rw flxjsV ih jgk gS ;gk¡\\
MCcw% gk¡ ;kj! nksLr®a us vknr yxk nh Fkh ij vc
NwV gh ugha jghA [kSj] rw ih;sxk D;k\\ cM+s yM+ds
ihrs gSA fQYeksa esa ugha ns[kk--- eLr LVkby eas---

2.6 Page 16

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Kku vius vki dks
ljoj ls dusDV djrk
gS vkSj flxjsV ds fQYeksa
ds lhu ns[krk gSA vkSj
MCcw ds gkFk ls flxjsV
ys dj ih ysrk gSA

2.7 Page 17

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/kqa,a ls Kku dh eqaMh xksy&xksy
360 fMxzh esa ?kweus yx tkrh
gSA lhVh dh vkokt+ vkrh gS
vkSj LikfdaZx gksus yx tkrh
gSA y¨x ?kcjk dj b/kj&m/kj
Hkkxus yx tkrs gSA Kku viuh
?kwerh eqaMh idM+ dj lh/kh
djrk gSA
vkx yx x;hA
fMCcs esa---vkx
yx x;h---
Kku % [krjk ---[krjk
---tkuysok inkFkZ! [krjk---
cSVjh yks! cSVjh yks!

2.8 Page 18

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Kku % /kweziku djus ls dSalj gks ldrk gSA ;kfu ddZ jksxA blds vanj dk Vkj tks lM+dks ij fcNkus ds dke vkrk gS oks vkids
QsQM+ksa dks tke dj nsrk gSa] ftlls QsQM+s dke djuk can dj nsrs gaSA xqV[kk [kkus ls e¡qg esa ddZ jksx gksus dh laHkkouk,a g¨rh
gSaA esjk fo“okl djuk rqe] eq¡g ds vkWijs“ku ds ckn fcydqy vPNs ugha yxksxsA ;s lqu dj MCcw dk lj uhps >qd tkrk gSA

2.9 Page 19

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fou; % nksLrksa] ;s fQYeksa esa
V“ku esa flxjsV ihrs ns[k tks“k vkrk
gS uk\\ ;s yr yx x;h uk] rks cl
tku ysdj gh tk,xhA ;s ;kn j[kukA
;s fQYe ugha gSA ghjks ej ds
ft+ank ugha gksrs ;gk¡A
Kku% vkSj blesa nks‘kh gaS
;s flxjsV cspus okys HkhA
18 o’kZ ls de vk;q ds
cPpksa dks u“khyk iknFkZ
cspuk xSj dkuwuh gSA ;s
tkurs gSa vki] blds fy,
tqekZuk ;k tsy gks ldrh
gS] ;k nksuksaA ;s lqu dj
nqdku okyk Hkh ldidk
tkrk gSA
MCcw flxjsV Qasddj
“kqfØ;k cksydj pyk
tkrk gSA

2.10 Page 20

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xksyw% vcs D;k
djsa \\ bldh
cSVjh rks x;hA
flxjsV ihus ls Kku dh
cSVjh Mkmu gks x;hA
fou;% ,d jkLrk gSA fiadh
“kkL=h; laxhr dh Dykl esa
gksxh] ogk¡ pktZ dj ldrs gSA
xksyw% rsjk fnekx [k+jkc gks
x;k gSA ge rhuksa yM+ds gSaA
nksuksa ds eq¡g [kqys
jg tkrs gSA
Kku% rqe nksuksa yM+ds gksA eSa jkscksV
gw¡A yM+dh esa ifjofrZr gksus fd çfØ;k
“kq: dh tkrh gS --- dk;Z iwjk gqvkA
xksyw% vjs cki
js ! HkkbZ ;s
xt+c gSA
fou;% vc
pyA gks
x;k dkeA

3 Pages 21-30

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3.1 Page 21

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;s rhuks ogk¡ igq¡prs gaS vkSj
Dykl py jgh gSA Dykl ds
lkbM esa ,d pkftaZx cksMZ gSA
fou; vkSj xksy]w Kkuh dks
ogk¡ pktZ ij yxkdj [kMs+
gks tkrs gSaA fiadh mUgsa ogk¡
ns[kdj gSjku gSaA
fiadh % fou;&xksyw]
rqe nksuksa ;gk¡ D;k
dj jgs gks \\
xksyw% ;s bldh
nwj dh cgu gSA
ekLVjth% rqEgas irk gaS uk&
;gk¡ yM+ds ugha vk ldrs vkSj
;s lkFk esa yM+dh dkSu gS\\
Kkuh% esjk uke
Kkuh gSA eSa x#M+
;ku ls vkà gw¡A
lc ds eq¡g [kqys jg tkrs gSaA fou; mls
pqi djok nsrk gS vkSj fiadh dks b“kkjk
djrk gSA fiadh ckr l¡Hkkyus yx tkrh gSA
fiadh% cgqr
nwj dh--- cgqr!
cgqr nwj dh!

3.2 Page 22

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ekLVjth%
vkvks] b/kj
vkvks csVhA
fou;% D;k gS u]
blus Vh-oh- esa dqN vthc
ns[k fy;k gSA rc ls ,slh
ckrs dj jgh gSA x#M+ ;ku
pk¡n ij tkrk gSA
xksyw% ugha vk ldrh
pktZ ij gSA
fou;% gekjk eryc] Qksu pktZ
ij gS vkSj ;s “kekZ jgh gSA
ekLVjth] lc cPpksa dks xkus dks dgrs gS Kkuh xkuksa ds ckjs esa ljoj
ls tqM+ dj i<+ jgh gSA mlds lkeus ,d gksyksxzkfQd LØhu gSA
gks fcgkj ds y
Kkuh% xkus ¾ lqj ¾ laxhr
fcgkj e“kgwj xkus ¾
ftles mls fn[k jgk gSA
Kkuh t+ksj&tksj ls xkus
yxrh gSA lc gM+cM+k tkrs
gSA mls pqi djkrs gaSA

3.3 Page 23

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ekLVjth% csVh
;s “kkL=h;
laxhr dh
Dykl gSA-
Kkuh%
“kkL=h; laxhr
MkmuyksfMax -
ekLVjth lqu dj ea=eqX/k gks tkrs gSA
vycsyk ltu vk;ks js !
ekLVjth% cgqr lqanj
csVk] ljLorh dk
xyk ik;k gSA rqEgkjh
tc et+hZ gks] rqe rc
vk tk;k djksA
lc ckgj fudy jgs gSA rHkh 'kckuk fiadh ds ikl vkrh gSA
'kckuk dks ns[kdj xksyw ds Åij fny cuk ut+j vkrk gSA
fou;&xksyw]
fiadh dks lkFk
pyus dks
dgrs gSaA

3.4 Page 24

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'kckuk%
fiadh tYnh vk]
eq>s rq>ls ckr
djuh gSA
fou; xksyw ds dku esa dgrk gSA
xksyw% dSlh gks
'kckuk] dgha tk
jgh gks \\
'kckuk% ugha th!
vk jgh gw¡A D;ksa]
dksbZ ijs“kkuh gS\\
'kckuk FkksM+k ladksp djrs
gq, fiadh dks lkbM esa ys
tk dj cksyrh gS------
fou;% csVk xksyw ] jgus ns]
vkf“kd er cuA 'kckuk dk ,d
gkFk vkSj rw t+ehu ijA
xksyw% ;s xqLls esa
fdruh lqUnj
fn[krh gSA
fiadh% rks
rwus D;k
dgk\\
'kckuk% lqu ! oks /khjt gS uk---xk¡o dk lcls lqUnj yM+dkA mlus eq>ls
nksLrh ds fy, iwNk] rw rks lkfFk;k gS uk\\ eq>ls csgrj tkurh gS lc---

3.5 Page 25

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'kckuk% eSausa vHkh [kqydj rks dqN ugha dgk ij gka b“kkjs esa gkeh Hkj nhA
fiadh% eq>s ekywe Fkk rw Hkh /khjt dks cgqr ilan djrh gSA vPNk ;s crk] ckr flQZ nksLrh rd gS ;k dqN vkSj Hkh gS\\
'kckuk% ,slk dqN Hkh ugha tSlk rqe lksp jgh gksA dy /khjt us eq>s unh fdukjs okyh igkM+h ij feyus dks cqyk;k gSA ij oks
fdruk lqulku gSA rw Hkh py uk esjs lkFkA
fiadh% mlus rq>s ,slh txg D;ksa cqyk;k gS\\ ns[k 'kckuk] nksLrh dk eryc ;s ugha ge vka[k ewandj fdlh dh ckr eku ysaA
Kkuh% bl mez esa “kjhj esa dbZ cnyko vkrs gSa vkSj yM+ds&yM+dh dk foijhr fyaXk ds izfr vkdf‘kZr gksuk LokHkkfod gSA
yM+ds&yM+dh dk vkil esa nksLr gksuk] ,d&nwljs dks tkuuk&le>uk Xkyr ughaA ij lPps nksLr dh igpku Hkh t+#jh gSA
fiadh% vkSj gka] nksLrh dh gn Hkh rqEgsa gh cukuh gksxh
'kckuk% FkSaDl fiadh vkSj FkSaD;w Kkuh ! rqe Hkh fiadh dh rjg lPph lkfFk;k gksA rqEgkjh&esjh [kwc cusxhA EkSa /khjt ls dgw¡xh oks
eq>ls lqulku ugha] fdlh vPNh txg ij feysA

3.6 Page 26

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xksyw%
lkfFk;k Hkh
vkSj lkFkh HkhA
fiadh% vc
le>h !
fiadh%
D;k eryc \\
fou;% eryc ;s fd
Kkuh vly esa esjs nknk
th dk cuk;k ,d ;a= gS
ftlesa lkjh nqfu;k dk Kku
gS vkSj ;s yM+dk Hkh gS vkSj
yM+dh HkhA
xksyw% pyks dqN [kkus
pyrs gaSA lkfFk;ksa] cgqr
Hkw[k yxh gSA
xksyw dkmaVj ij
tkdj [kM+k gks
tkrk gS vkSj
dkmaVj ds ikl
ls 100 #i;s
mBk ysrk gSA
fou;] xksyw] fiadh vkSj
Kkuh ,d [kkus dh
nqdku ij igq¡prs gSaA
xksyw% iSls rks gSa ugha
brus fd ge lc [kk lds
--- ij gk¡-- rqe lc cl
esjk lkFk nsukA Hkb;k rhUk
leksls] rhUk ijkBs gekjs
Vscy ij Hkst nsukA

3.7 Page 27

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lHkh ns[kdj gSjku gSa fd vkt xksyw f[kyk jgk gSA lc cM+s pko ls [kkrs
gSaA mlds ckn ogk¡ ls xksyw mBdj pyus yxrk gS vkSj lc mlds ihNs
py nsrs gaSA
nqdkunkj% gk¡
---Hkb;k] iSls rks
nsrs tkvksA
xksyw ihNs g®dj vk¡[k ekjrk gS vkSj lcdks
gk¡ djus dks dgrk gSA ysfdu lc euk dj
nsrs gSA
xksyw% dSlh ckrsa dj
jgs gks\\ fn, rks vkidks
tc [kkuk Vscy ij
ykus dks cksykA

3.8 Page 28

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nqdkunkj% >wB
er cksyksA eq>s
lc irk gSA
xksyw% esjs lkfFk;ksa
ds lkeus rks fn,A
buls iwN yks---
xksyw mUgas b“kkjk djrk gS vkSj fou; fiadh le> tkrs gS fd xksy Uks dqN xM+cM+ dh gSA

3.9 Page 29

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fou;% ;s >wB
cksy jgk gSA blus
iSls ugha fn,A
vius lkfFk;ksa dks mldk lkFk ugha nsrs
gq, ns[k xksyw xqLls esa cksyrk gSA
fiadh% tqeZ esa lkFk nsus okyk Hkh mruk gh
xqukgxkj gS ftruk djus okykA >wB xyr
gS vkSj eS mles lkFk ugha nsa ldrh vkSj uk
rqe yksx nksA vkt NksVk >wB] NksVh pksjhA
vkxs c<+kok nksxs] dy fgEer vkSj c<+sxhA
fQj dy cM+k >wB] cM+h pksjhA
xksyw% rqe esjs lkFkh
ugha gksA rqeus esjk
lkFk ugha fn;kA
Kkuh% lPpk lkFkh oks tks
nksLr dks xyr djus ls jksd¢A
cgknqjh xyr djus esa ugha] cgknqjh
xyr dks euk djus esa gSA
lc feydj% Hkb;k! gekjs ikl iSls ugha gSA lPph ! ge blds cnys ;gk¡ dksbZ
Hkh dke djus dks rS;kj gSaA

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xksyw% ugha] xyrh
esjh gSA lt+k Hkh
eq>s feysxhA
nqdkunkj% bldh dksbZ
t+:jr ugha gSA rqeus lp
cksykA esjs fy, oks cM+h
ckr gSA vkSj iSls rqe tc
nksckjk vkvks rc ns nsukA
Kkuh% ns[kh vPNkbZ
dh rkdrA
;s lqu dj xksyw Hkkoqd gks tkrk gS vkSj lcdks
lhus ls yxk ysrk gS lHkh lkFkh [kq“k gksrs gSaA

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4.1 Page 31

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lHkh lkFkh [kq“k gksrs gSaA
nwljh rjQ oSKkfud x#M+ ;ku dks <wa<us esa yxs gaSA vkSj mudk
,d vkneh cPpksa dks th&;ku ls ckr djrs ns[k ysrk gSA

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Source http://www.successcds.net/

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4.10 Page 40

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