PFI Annual Report 2017-2018

PFI Annual Report 2017-2018



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Annual Report
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GOVERNING BOARD
Mr Keshav Desiraju, Chairperson
Dr Ajai Chowdhry
Mr K L Chugh
Ms Maja Daruwala
Dr Syeda Hameed
Dr Shireen Jejeebhoy
Justice (Retd) Mukul Mudgal
Dr Vinod Paul
Dr Nina Puri
Mr R V Kanoria
Mr Kiran Karnik
Mr Vinod Rai
Prof K Srinath Reddy
Dr M S Swaminathan
Mr Ratan N Tata
Ms Preeti Sudan, Secretary,
Ministry of Health & Family Welfare,
Government of India
Ms Poonam Muttreja, Executive Director, PFI
ADVISORY COUNCIL
Dr M S Swaminathan, Chairperson
Dr Dinesh Agarwal
Dr Vikas Amte
Ms Srilatha Batliwala
Dr Mirai Chatterjee
Dr Meenakshi Gopinath
Mr Sanjoy Hazarika
Dr Raman Kataria
Ms Karminder Kaur
Prof Suneeta Mittal
Ms Sonalini Mirchandani
Dr Saroj Pachauri
Dr Arvind Pandey
Mr P D Rai
Dr Pramath Sinha
Dr Rajani Ved
Dr Leela Visaria
Mr Manoj Jhalani, Additional Secretary,
Ministry of Health & Family Welfare
Ms Poonam Muttreja, Executive Director, PFI

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Message from Chairperson
02
Message from Executive Director
03
Family Planning
04
Sexual and Reproductive Health of Adolescents
10
Community Monitoring of Health Services
14
Ending Gender Based Violence
18
PFI at Global Convenings
22
Financial & Operational Highlights
23
About Population Foundation of India
24

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From the
chairperson
KESHAV DESIRAJU
Chairperson,
Governing Board,
PFI
The Population Foundation of India has worked for close to five decades to promote just and equitable policies that ensure human
dignity, rights and a better quality of life for the most vulnerable, especially women. On behalf of my colleagues on the Governing
Board and myself, I would like to commend PFI on its continued engagement with critical, often contentious, issues in a timely and
responsible manner.
The Government of India has taken important steps this year towards increasing access to care, towards promoting heath seeking
behaviour and in recognising the importance of the social determinants of health. The release of the National Health Policy, 2017
and announcement of the Ayushman Bharat programme are welcome moves towards India’s objective of universal health coverage.
PFI is positioned for a crucial role in supporting the government as it rolls out Ayushman Bharat through 150,000 health and wellness
centres, and the National Health Protection Scheme providing insurance cover to 100 million families. This could well be a turning
point in the quality of health care that the poor can access, provided the pledges are adequately supported with requisite financial
commitment, strong governance systems, and accountability.
Raising social sector allocations by the government has been a longstanding issue, with fiscal compulsions often outweighing
development needs. We continue to work on this issue by presenting best practices in resource management and programme
implementation that promote equitable development, while advocating for allocations to match with policy commitments, particularly
in family planning.
PFI has a strong record in reaching out to the wider community, using technology, social media and support of role models in our
society. On the evening of 21 November, 2017, a 2000-strong cheering, clapping audience responded enthusiastically to Farhan
Akhtar and a glittering array of film celebrities to sound the ‘Lalkaar’ – a call to end violence against women and girls. We have seen
promising results in our work to promote adolescent health through projects on ground with over 200 adolescent girls’ groups in
Bihar, and online with short films on sexual and reproductive health. These are indeed exciting times, especially with the possibilities
of reaching out to very large numbers using digital technologies. At the same time, we must guard on how we can use technology
in an ethical, socially sensitive and just manner, so that we bridge divides rather than widen them.
The 2017 United Nations Revision to its World Population Prospects clearly indicates that with one of the youngest populations in
the world, half of it in the reproductive age group, India needs to step up investments to provide for adequate health, education,
nutrition, and better social conditions. Investing in the young is a development imperative. As future citizens and leaders, they are
important instruments of political and social transformation, and need to be recognised as such in the policy framework. Young
people today are very vocal, capable of either embracing an idea fully or rejecting it outright, but also need information, guidance
and an appreciation of work that has been done. We need to create the spaces where we can have dialogues with the young, listen,
share, and support them in their journey into responsible adulthood.
PFI is very fortunate to continue working closely with governments, both at the central and state levels. We are mindful of the trust
vested in us and the immense responsibility we therefore carry. I would like to acknowledge the support we have received from
civil society partners, donors and our innumerable supporters for believing in PFI and the work it does. To them all, on behalf of the
Board, I extend our grateful appreciation.
PFI Annual Report 2017-18
Message from Chairperson | 2

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From the
executive
director’s
desk
POONAM MUTTREJA
Executive Director
It is always a pleasant task to share my thoughts and the highlights of our work over the past year in this important publication, our
annual report.
For several reasons, this has been an exciting year, not least for the fact that we undertook our visioning exercise. This was an
effort on our part to be in step with the changing demography of a very young India, and to be better prepared to respond to a new
set of priorities and challenges. Our exercise sought to re-align PFI’s vision as well as the larger sexual and reproductive health
canvas. The objective was to reposition family planning (FP) in the national development agenda as an area of priority in itself, firmly
believing as we do that it is a cross-cutting issue central to achieving both national and global development goals. It reaffirmed our
conviction that adolescents and youth need to be at the centre of national sexual, reproductive health and rights (SRHR) policies.
While they are indeed a demographic asset, the extent to which dividends are reaped will depend very much on the enabling
conditions that are put in place.
Looking back at our work, we have done well and have good reason to feel proud. Whether, it was about using behaviour change
communication and advocacy, capacity building and providing technical support, or building knowledge and working with
communities, we made a definite imprint. Building on its expertise in its social and behaviour change communication initiative Main
Kuch Bhi Kar Sakti Hoon (MKBKSH), PFI introduced two new initiatives targeting young people and using the digital space: Sex Ki
Adalat (Court of Sex) and Bas Ab Bahut Ho Gaya (BABHG or Enough is Enough). The former, a digital campaign and one of the
winners of the Bill and Melinda Gates Foundation’s Grand Challenge initiative, amplified a groundswell of public opinion and outcry
on issues of violence against women and girls. The latter was PFI’s first ever web-series, where SRHR issues considered taboo in
Indian society, were tackled head-on through a court room drama format, conveying responsible information in an engaging manner.
PFI has the privilege of hosting the secretariats of two distinguished groups: the Advocating Reproductive Choices (ARC) Coalition
and the Advisory Group on Community Action (AGCA). I mention them, as this year, both received extraordinary recognition. The
ARC Coalition nominated as India’s Civil Society Focal Point for the FP 2020, acquired a new status with the mandate to engage
and advocate with the government and other key stakeholders to drive the country’s progress towards meeting its FP goals. Some
members of the AGCA Secretariat and PFI were awarded certificates of excellence for their contributions to the 9th, 10th and 11th
Common Review Missions (CRMs) of the National Health Mission (NHM). In addition, I am pleased to report that the Community
Action for Health (CAH) processes are now being implemented across twenty-three states.
PFI has made significant additions to its knowledge management resources. Two studies focusing on the analysis of fund allocations
for family planning in the high focus states and the cost of inaction in family planning were commissioned to respond to gaps in
policies and programmes. In addition, we produced a much-needed report on women’s status, health and family planning in
India, which further highlights these for the attention of policymakers. We have made significant strides in using new technologies
especially social media to reach out to more people. We are engaging in dialogues with policymakers on Facebook Live and have
used embedded chat bot technology in a first-of-its-kind online rapid assessment of our online campaign on ending violence
against women and girls. As technology and communication become inseparable from our daily lives, PFI is exploring newer ways
of engaging with people to promote a rights-based approach to family planning.
It is a fact that our achievements are as much the achievements of our partners. I take this opportunity to extend our grateful
appreciation to our valued partners - the Government of India, particularly, the Ministry of Health and Family Welfare, state
governments, our funding agencies and implementing partners, including civil society and research organisations. To our admirable
Governing Board, Executive Committee and Advisory Council, I convey my sincere thanks for their unreserved and kind support,
which we can count upon and which makes all the difference in the world.
PFI Annual Report 2017-18
Message from Executive Director | 3

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01
FAMILY PLANNING
PROMOTING INVESTMENTS IN FAMILY PLANNING FOR IMPACT
ON SUSTAINABLE DEVELOPMENT GOALS
Population Foundation of India considers family planning a human right and an investment
that impacts all 17 global Sustainable Development Goals (SDGs). PFI’s programmes work
through multiple approaches that provide women the choice to plan their reproductive
health, improve the quality of services, and promote innovations in resource mobilisation,
community participation and addressing social norms. PFI continues to underline the need
to include young people and men in family planning programmes.
PFI Annual Report 2017-18
Family Planning | 4

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PFI promotes planning and resource mobilisation for family planning through district working groups (DWGs), community action,
civil society partners, and the private sector. PFI implements the convergence model of district working groups for family
planning in 18 districts across Bihar and Uttar Pradesh.
Gopalganj
Siwan
Sheohar
BIHAR
Kishananj
Araria
Jehanabad
UTTAR PRADESH
Agra Firozabad
Jhansi
Sitapur
Bara
Banki
Lucknow
Unnao
Sultanpur
Jaunpur
Deoria
Mau
PFI Annual Report 2017-18
These maps are a graphical
representation and is not to scale
Family Planning | 5

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Reports and data released in 2017
indicate mixed results in India’s progress
towards its family planning goals. The
World Population Prospects: The 2017
Revision, a report published by the
United Nations Department of Economic
and Social Affairs of the, states that India’s
population, currently at 1.3 billion, would
overtake China’s by 2024.
The fourth National Family Health
Survey (NFHS-4) released in January
2018 indicates a significant overall drop
in the Total Fertility Rate (TFR)1 from 2.7
children per woman in 2005-06 to 2.2
children per woman in 2015-16. 24 states
have already achieved the replacement
level fertility of 2.1. However, there are
wide variations in the Total Fertility Rate
across states ranging from 1.2 in Sikkim
to 3.4 in Bihar. Between 2005-06 and
2015-16, there has been a marginal
decline in the use of `any method of
family planning’ for India as a whole, and
in 17 out of 28 states. Moreover, male
sterilisation has dropped further from 1
per cent to 0.3 per cent and the burden of
family planning continues to fall primarily
on women.
Given our focus on advocating for a
rights-based approach to family
planning, PFI promoted three specific
strategies with the government -
increasing emphasis on spacing births,
expanding contraceptive choices by
introducing new long acting reversible
contraceptives (LARCs) within the public
health system, and increasing allocation
and expenditure for family planning.
Efforts by PFI and other organisations
resulted in approval of three new
contraceptives (Antara - an injectable
contraceptive effective for three months,
Chhaya - a weekly contraceptive pill,
and the Progestin-only pill - PoP) in the
basket of choice within the public health
system. These new contraceptives were
launched by the Ministry of Health and
Family Welfare through Mission Parivar
Vikas (MPV - Mission Family Welfare) in
June 2017. MPV aims to provide access
to a wider basket of contraceptive
choices and better family planning
services using a rights-based approach.
The programme focuses intensively on 145
high fertility districts (TFR of 3 or above)
across seven states2 that together account
for 44 per cent of the country’s population.
1 TFR refers to the total number of children born or likely to
be born to a woman in her life time if she were subject to the
prevailing rate of age-specific fertility in the population
2 Assam, Bihar, Chhattisgarh, Jharkhand, Madhya
Pradesh, Rajasthan, and Uttar Pradesh
PFI Annual Report 2017-18
A health centre in Bihar’s Araria district offering
family planning services on fixed days | Photo: PFI
Family Planning | 6

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ACHIEVING BREAKTHROUGHS THROUGH THE
CONVERGENCE MODEL & BEHAVIOUR CHANGE
COMMUNICATION
Alongside PFI’s policy advocacy at
the national level, we work with state
governments and through core grants
to civil society organisations in regions
that face challenges in achieving family
planning goals. The convergence model
of planning and allocating resources
for family planning (FP) through
District Working Groups (DWGs), being
implemented in 18 districts - six districts
in in Bihar and 12 in Uttar Pradesh as part
of the Advance Family Planning (AFP)
programme - have yielded many `wins’
over the last financial year.
Private health facilities have been roped
in to provide free FP counselling in
UP’s Sultanpur district. The uptake of
Intra-Uterine Contraceptive Devices
(IUCDs) by women has shot up in Bihar’s
Araria district as health facilities providing
family planning services on fixed days
has risen from 13 to 35. The Agra
district Information & Broadcasting
department has committed to putting out
FP messages in local television channels
and newspapers, at an estimated cost of
Rs. 600,000. In UP’s Mau district, family
planning supplies have been restored
and a system to monitor and ensure timely
replenishment has been put in place.
As part of the Advocacy, Communication
and Accountability project, a cadre
of community level family planning
champions were identified and trained
as `Advocates for Change’ (AFCs)
in Darbhanga and Nawada districts
of Bihar. These included frontline
workers such as ASHAs, Anganwadi
workers, and panchayat members who
have been mandated to inform and
motivate couples to adopt family planning
practices, and also ensure the availability
of services. After training, the AFCs have
reached out to nearly 10,000 households
in the 204 intervention villages with family
planning messages.
PFI has supported a population
stabilisation programme through a core
grant to the Save a Mother project in
Amethi district of Uttar Pradesh. The
programme has significantly improved
linkages with government facilities,
services and frontline health workers
through advocacy and trainings in order to
ensure that couples have access to family
planning services.
Industry participates in a progressive push for men’s participation in family planning
In the town of Firozabad in Uttar Pradesh, best known for its bangles and glassware, the Industrial Association employs
approximately 10,000 workers, 95 per cent of whom are men. Following advocacy by PFI, in November 2017 the Association
announced an unprecedented three days’ paid leave for employees who undergo non-scalpel vasectomy (NSV). In a state
where male sterilisation currently accounts for only 0.1 per cent of contraceptive options used, this is a remarkable initiative
that has enlisted the private sector in making progress on the district’s family planning objectives.
PFI successfully advocated with the Bihar Mahadalit Vikas Mission
(BMVM) to extend family planning services to nearly 4 million
marginalised households across 38 districts of Bihar through
10,000 Vikas Mitras (frontline workers)
Women opting for a spacing method of contraception increased by
about three times as compared to the previous year, following PFI’s
advocacy in selected facilities of the high fertility Araria district
(TFR 4.3) of Bihar.
PFI has used Social and Behaviour
Change Communication (SBCC) as a
powerful tool to address the social norms
that determine people’s decisions on
family planning. Our flagship transmedia
initiative Main Kuch Bhi Kar Sakti
Hoon (MKBKSH – I, A Woman, Can
Achieve Anything) continued to draw the
attention of SBCC experts, researchers
and the media in 2017 with its reach and
impact. The evaluation of two seasons
of MKBKSH showed an improvement in
the knowledge, perception and attitude
of viewers on the age at marriage, sex
selection, domestic violence and gender
equity. Most mportantly, it increased
the space for spousal communication
and enhanced women’s confidence to
negotiate contraception and discuss
family planning options. They highlighted
how entertainment-education can inspire
even the most vulnerable people to
challenge deep set social norms. Based
on five such inspiring stories of real life
champions, PFI produced a series of
short films entitled ‘Reel to Real’ and
released them through its social media
platforms in 2017. The men of Chhatarpur
in Madhya Pradesh, who were habitual
wife-beaters and held regressive beliefs
such as preference for sons, went in for
sterilisation even after one girl child. Rita
Devi, an ASHA worker living in a slum of
Patna, gained more knowledge about
family planning, contraceptives and
nutrition from Main Kuch Bhi Kar Sakti
Hoon. It helped her in her work as well
as gave her the confidence to talk to her
teenage daughter about menstruation,
safe sex, and family planning. Nirma
Devi from Gaya in Biharwas inspired
by MKBKSH to defy established social
norms and convince her husband to
adopt the use of condoms; and to go
a step further to spread the word on
contraception within her She was chosen
as one of BBC’s global 100 Women
initiative of 2017 for breaking the taboo
on contraception in India. The initiative
names 100 influential and inspirational
women around the world every year.
PFI Annual Report 2017-18
Family Planning | 7

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Men in Chhatarpur script a new role for themselves as family planning champions
PFI’s transmedia series Main Kuch Bhi Kar Sakti Hoon has inspired Raju Raikwar and his friends in the Chhatarpur
region of Madhya Pradesh to become messengers for women’s empowerment, gender justice, and male involvement
in family planning. These men turned into empathetic partners in their own homes and have adopted messages of the
series into ballads to motivate men in villages of the region. “Marriage at the right age. No hurry to have a child soon
after. And…you think that female sterilisation is right and male sterilisation wrong. But…I say male sterilisation is the
right thing,” goes one song that the men perform.
Reached more than 5.7 million social media users and got over 2 million
views through PFI’s social media handles with Reel to Real
MATCHING GLOBAL COMMITMENTS WITH LOCAL EFFORTS
As the Secretariat of the Advocating Reproductive Choices
(ARC) coalition, PFI represents ARC as India’s civil society
focal point for FP2020, a global partnership that supports the
rights of women and girls to make their reproductive decisions.
PFI participated in the FP 2020 Summit in July 2017 in London. It
was a global gathering of representatives from 42 countries, the
United Nations, philanthropic foundations, the private sector,
civil society and youth advocates. At the Summit, India upped
its commitments on family planning made at the London
FP2020 Summit3in 2012. It pledged to invest up to 3 billion
US dollars, raise modern contraceptive usage from 53.1 to 54.3
per cent and ensure that 74 per cent of the demand for modern
contraceptives is satisfied by 2020.
The FP2020 Summit refocused attention on national family
planning targets five years after the first Summit in London,
enabling PFI and other civil society. organisations to draw
the attention of policymakers on the issue. PFI maintained
its advocacy focus with policymakers, media and opinion
leaders through one-to-one engagements within the Realising
Commitments for Family Planning (RCFP) programme.
PFI also continues to work through ARC to strengthen and
push for rights-based family planning policies. ARC’s state
chapters in the four high population states of Bihar, Madhya
Pradesh, Rajasthan and Uttar Pradesh are aiding the state
governments in tracking progress on the availability,
accessibility and usage of family planning services in line with
India’s FP2020 commitments.
PFI has been an innovator and early adopter of new technologies
that afford better and greater access to audiences for its
advocacy push. We recognise the increasingly critical role that
digital media, especially social media, is playing in shaping
public opinion in India. According to some estimates by digital
market analysts, the share of media consumption over digital
mediums is estimated to touch nearly 31 per cent by the end of
2018, compared to under 18 per cent five years ago. Overall,
in 2018, Indians are expected to spend nearly four and a half
hours every day watching, streaming, reading and listening to
media over cyberspace.4
In addition to traditional advocacy activities, PFI also developed
new channels of dialogue on family planning through by using
social media. To support our analysis of the annual budget put
out through print and online media platforms, we conducted
Facebook Live sessions with policy makers and leading national
experts on family planning, women’s rights and public health,
also reaching out through them to wider audiences on social
media. PFI adapted key messages on family planning into short
videos and animated GIFs to make them more accessible to the
ever-expanding online audience.
Safeguarding a rights-based approach on sexual and reproductive health
In December 2017, the Ministry of Information and Broadcasting (I&B Ministry) issued an advisory restricting the airing
of condom advertisements on television to slots between 10 pm and 6 am. PFI responded by actively advocating with
policymakers, other civil society organisations and with a media article. We sent out a message of caution against
bedevilling an already fragile push for spacing methods of contraception.
We suggested that the I&B Ministry allow the airing of condom advertisements under a graded system keeping in mind
cultural sensitivities, similar to film certification. The I&B Ministry reversed its order within days, a success for PFI’s
strategy of active advocacy through diverse platforms on emerging issues that could have an impact on India’s rights-
based approach to family planning.
Media coverage on PFI’s family planning messages averaged at over
one article a day (383) in 2017-18
3 FAMILY PLANNING 2020 COMMITMENT, Government of India
4 www.emarketer.com/content/in-india-media-use-shows-no-signs-of-leveling-off
PFI Annual Report 2017-18
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SUPPORT TO GOVERNMENT’S JANSANKHYA STHIRATA
KOSH (JSK - POPULATION STABILISATION FUND)
The JSK was set up as a registered society by the Ministry of
Health & Family Welfare (MoHFW) in 2004 in order to highlight
the need for action on population stabilisation. PFI initiated a
partnership with JSK in 2017 to strengthen its public private
partnership (PPP) efforts to promote family planning. This
included undertaking a landscaping study on the existing status
and best practices in PPP within and outside the health sector;
supporting the development of a framework and guidelines for
PPP, and roll out of the Social Franchising Scheme (SFS) by
JSK. PFI placed a team leader at the national level and state
leads for Uttar Pradesh (UP) and Bihar. These resource persons
support JSK in the implementation of the SFS in the two states.
The team prepared a detailed analysis on family planning for
Bihar and UP based on data from NFHS 3 and 4. They also
ensured the timely preparation, review and disbursement of the
SFS budget for 2017-18 to the UP State Innovations in Family
Planning Services Project Agency (SIFPSA), the
semi-government organisation identified as the implementing
agency for the Social Franchising Scheme in UP.
More women are accessing family planning counselling and regular
check-ups in Bihar’s Araria district due to fixed day services | Photo: PFI
SHARING KNOWLEDGE AND GENERATING EVIDENCE
TO SUPPORT FAMILY PLANNING MESSAGES
With reports on India’s growing population and imminent
ranking as home to the largest number of people in the near
future, there have been several calls in the past year for
coercive measures, such as enforcement of the two-child
norm and disincentives to couples, especially women, who
have more than two children. PFI works to ensure that such
measures are not promoted as they go against the rights-based
approach and have disastrous consequences on women and
vulnerable communities. We actively participated in national
and global forums to share knowledge and best practices in
family planning using the rights-based approach. Strategically
positioned as a national coalition of research and implementing
organisations leading work on family planning in India, ARC is
now part of the Implementing Best Practices (IBP) initiative,
an international partnership of over 45 member organizations
dedicated to scaling up global best practices in family planning
and reproductive health.
We know that there is no substitute for hard evidence to counter
such narratives. In addition to sharing factsheets, notes and
opinion articles based on sound analysis of the government’s
statistics on population, in 2017 PFI commissioned two studies
to generate evidence and bolster its advocacy efforts for family
planning.
The study on the Cost of Inaction in Family Planning in India
(Cost of Inaction study) commissioned by PFI projects the
opportunity cost of skewed investments in family planning and
consequences of inaction on both women and men, not only in
terms of the ability to plan their families, but also in their overall
well-being. It also calculates the economic benefits that would
accrue if the government were to act on its family planning
policies. The study includes an in-depth analysis of the four high
fertility states of Bihar, Madhya Pradesh, Rajasthan and Uttar
Pradesh.
A Review of Planning, Budgeting and Expenditure of Family
Planning Activities Under NHM (PIP analysis study) analyses
the current trends in budgetary allocations and spending
on family planning in 18 high focus states. It highlights the
overemphasis on terminal methods of contraception in fund
allocations, the inefficiencies in spending and the bottlenecks
in the planning and management of family planning budgets.
PFI Annual Report 2017-18
Family Planning | 9

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02
SEXUAL AND
REPRODUCTIVE
HEALTHOF ADOLESCENTS
PFI ALIGNS WITH THE GLOBAL FOCUS ON ADOLESCENT
SEXUAL & REPRODUCTIVE HEALTH (SRHR)
Every third Indian is a young person (10 - 24 years). This population needs to be equipped
with the correct information, awareness of their rights and ability to make decisions to
exercise their choice, take charge of their own lives, and contribute to the country’s progress.
PFI has turned its focus towards adolescents and youth across programmes, by putting
information and services related to sexual and reproductive health within their reach, directly
and through partnerships with government, civil society organisations and youth led
organisations.
PFI Annual Report 2017-18
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It is recognised globally that focussing on the world’s
adolescents and youth as an important demographic group is
key to achieving the Sustainable Development Goals 2030. At
241 million,5 India has the largest adolescent and youth
population (15-24 years) in the world. Appropriately, India
was host to the 11th World Congress of the International
Association for Adolescent Health (IAAH) in October
2017. As member of the Steering Committee, PFI contributed
significantly in shaping the contours of the World Congress. It
was an opportunity for us to gather learnings, forge partnerships
and present our work with adolescents.
The running strand across sessions at the World Congress was
sexual and reproductive health and comprehensive sexuality
education. The Ministry of Health and Family Welfare presented
highlights of Rashtriya Kishor Swasthya Karyakram (RKSK),
India’s adolescent health programme begun in 2014. The
Ministry acknowledged the need for increased political
commitment, enhanced resource allocation, greater media
engagement, community sensitisation, and enhanced
convergence with the stakeholder ministries as the way forward
for adolescent sexual and reproductive health. PFI showcased
Saathiya in the poster presentations section, the identity and
resource toolkit developed in partnership with the United
Nations Population Fund (UNFPA) for peer educators (PE) of the
Government of India’s adolescent health programme Rashtriya
Kishor Swasthya Karyakram (RKSK).
5 United Nations World Population Prospects: the 2017 Revision
As a result of PFI’s advocacy initiatives, adolescent
sexual and reproductive health included in the Village
Health and Nutrition Days (VHNDs) in Gaya district of
Bihar
According to the National Family Health Survey (NFHS-4), in
2015-16, more than half of currently married women between 15
and 19 years of age have begun child-bearing; at least 10 per
cent women in the age group of 25 - 49 years had sex before
the age of 15, and 38 per cent by the time they were 18. Rather
than a gateway to hastening sexual activity, sex education is
clearly a necessity to promote positive sexual and reproductive
health and prevent unwanted pregnancies. With unfettered
access to misinformation and pornographic material, providing
scientific, age-appropriate information to young people would
reinforce a rights-affirming and responsible approach to sex and
sex education.
PFI supports counselling for adolescents in a vulnerable community
Madanpur Khadar is an urban slum cluster of 57,000 people, mainly migrants, settled along the swampy banks of the
Yamuna river on the outskirts of Delhi. Where basic health services and access to amenities are at rock bottom, serving
the needs of adolescents is a distant goal. Through a grant from PFI, Agragami India, a non-profit organisation, runs
Project Khushali (Project Happiness) to provide hygiene, nutrition and reproductive health counselling to adolescents.
Confronted with unresponsive government schools, Agragami organised the counselling sessions for more than 1,500
adolescents at the local youth centre and health clinic. Apart from sessions with adolescents, the project has also
counselled over a thousand parents, so that they are better informed and capable of addressing the needs of their children.
PFI Annual Report 2017-18
Girls discuss how to overcome the challenges they
face in maintaining menstrual hygiene | Photo: PFI
Sexual and Reproductive Health of Adolescents | 11

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A DIGITAL PUSH ON
TABOO TOPICS THROUGH
ENTERTAINMENT-EDUCATION
Building on the global success in using entertainment-
education for behaviour change, and PFI’s own experience
with Main Kuch Bhi Kar Sakti Hoon, we developed a series of
five short films titled Sex ki Adalat and released them through
our social media channels in September 2017. The films deal
with topics related to sexual and reproductive health that are
plagued by common myths and misinformation. They address
the preference for a male child, the demand for evidence of
virginity from women before marriage, shaming of adolescents
for masturbation, the social taboos attached to menstruation,
and adolescents being driven to seek information on sexual and
reproductive health through pornography.
The five films were collectively viewed by more than 3 million
and had reached over 5.9 million social media users through
PFI’s Facebook, YouTube, Twitter and Instagram channels, and
through WhatsApp. The series succeeded in reaching the youth
cohort as the largest number of viewers overall were between
18 – 24 years old.
Source: Population Foundation of India social
media channels
SEX KI
ADALAT
Views
Engagement
Source: Population Foundation of India social media channels
10,13,200
758,321
717,094
523841
317,936
259,530
320,555
261,274 275,248
207,739
Virginity Menstruation Male child Masturbation Pornography
5.9 million people reached through social media with digital
series Sex ki Adalat
PFI Annual Report 2017-18
Members of an adolescent girls’ group and their
memtors in Nawada district of Bihar | Photo: PFI
Sexual and Reproductive Health of Adolescents | 12

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DISSEMINATING INFORMATION IN ADOLESCENT-FRIENDLY
FORMATS THROUGH INNOVATIVE CHANNELS
While digital media has proven to be a powerful instrument to
reach out at scale to very large numbers, the penetration and
access to the internet by young people in many parts of India is
still at a nascent stage. Additionally, there exists a bias towards
male users, and girls are often left in the shadows of online
communication. Keeping this in mind, the Social and Behaviour
Change Communication (SBCC) package for adolescents
developed under the Advocacy, Communication and
Accountability project have been converted into interactive
stories and are being distributed on mobile SD cards through
a network of about 30 mobile recharge shops in four blocks of
Darbhanga and Nawada districts in Bihar. Over 1,000 young
people have downloaded the application on their mobiles.
Adolescent girls seize the means to challenge social norms
It is rare to discuss sexual and reproductive health with adolescents, especially in rural areas that still hold on to deep-rooted
prejudices and social taboo. Believing that young people, especially girls, should take control of their lives and their health,
PFI launched a campaign in 292 villages in Bihar. Girls’ groups were formed to meet every month, share information, and
learn about subjects concerning them, including gender equality, mental and sexual health, hygiene, and nutrition. Social
Behaviour Change Communication (SBCC) materials like message boxes (Sandesh ka pitara) were given to every girls’
group, which allowed them to raise questions anonymously and openly discuss taboo topics. Menstrual hygiene emerged
as an important concern for the girls, and they decided to set up a sanitary napkin bank through their own monthly
contributions. Girls who would otherwise have lost school days or be restricted to their homes during menstruation were
able to take care of their personal hygiene, and control their mobility.
PFI Annual Report 2017-18
SBCC materials on adolescent health developed
under the ACA project in Bihar | Photo: PFI
Sexual and Reproductive Health of Adolescents | 13

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03
COMMUNITY
MONITORING OF
HEALTH SERVICES
SCALING UP COMMUNITY
MONITORING ACROSS INDIA
A strong community accountability mechanism is vital for an effective health care delivery
system and India’s move towards Universal Health Coverage. Community Action for Health
(CAH) is a key strategy of the National Health Mission (NHM) to ensure that health service
providers are accountable to communities to meet their health needs and rights. CAH is
currently one of the world’s largest community-led accountability initiative, being
implemented in 23 states6, covering approximately 201,755 villages across 340 districts
of the country.
6Assam, Bihar, Chhattisgarh, Delhi, Goa, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur,
Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Telangana, Tripura, Uttarakhand, and Uttar Pradesh.
PFI Annual Report 2017-18
Community Monitoring of Health Services | 14

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The AGCA, funded by the Ministry of Health and Family Welfare (MoHFW), consists of a group of eminent
public health experts who provide guidance and support to the central and state governments for
community action processes and accountability initiatives. It assists the largest community-led
accountability initiative globally, covering over 54 per cent of India’s districts across 23 states.
PUNJAB
DELHI
UTTARAKHAND
RAJASTHAN
UTTAR PRADESH
SIKKIM
BIHAR
GUJARAT
MADHYA PRADESH
JHARKHAND
ASSAM NAGALAND
MEGHALAYA
MANIPUR
TRIPURA
MIZORAM
MAHARASHTRA
CHATTISGARH
ODISHA
TELANGANA
GOA
KARNATAKA
LAKSHADWEEP
KERALA
PFI Annual Report 2017-18
This map is a graphical representation and is not to scale
Community Monitoring of Health Services | 15

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The Advisory Group on Community
Action (AGCA), with its Secretariat at
PFI, was formed and supported by the
Ministry of Health and Family Welfare
(MoHFW) to provide technical support
and guidance to state governments for
implementing CAH. In 2017 the AGCA
scaled up community monitoring by
enlisting new states including Telangana,
Goa, Jammu and Kashmir, and Manipur.
The CAH processes were revived in
flagging states such as Rajasthan and
Tamil Nadu, and resources developed
for the new entrants through consultative
processes, technical support and
showcasing of good practices.
With support from the AGCA, in
December 2017 Meghalaya became
the first state in India to operationalise
social audits of public services under the
Meghalaya Community Participation and
Public Services Social Audit Act, 2017.
It is a landmark legislation that hands
power to communities to plan, monitor
and demand services, including health,
from the government.
In 2017, the CAH process was also
expanded to urban areas. Bhubaneswar
and Cuttack in Odisha have rolled out the
process through Mahila Arogya Samitis
(MASs – Women’s Health Committees)
and Ward Coordination Committees
under the National Urban Health Mission
(NUHM), a component of the NHM.
Enabling Village Health Sanitation and Nutrition Committees (VHSNCs) to find
local solutions
Bogakuri is a village located in the ‘char’ (river island) area of the Brahmaputra, and isolated from the Morigaon district of
Assam. The chars are frequently devastated by floods, making it impossible to set up permanent health facilities within the
villages. Access to healthcare in the region is only through the boat clinics that visit once a month. The arrangement made
it difficult for pregnant women to access institutional services since they would have to walk a few kilometres to the
boat, and then cross the river to reach the ambulance. The Bogakuri Village Health Sanitation and Nutrition Committee
(VHSNC), along with the community, arranged for a pull cart to ease the journey of these women to the nearest health
facility. The initiative has been replicated in other villages in the char areas. Training of VHSNCs on community monitoring is
an integral part of the AGCA Secretariat’s support to state governments.
Trainers’ Manual on CAH was developed to help state and district
level trainers roll out CAH processes
1,900 state and district nodal officers and organisations of 16
states were trained on CAH processes; 12 states have adapted
and begun using CAH resource materials
ESTABLISHING THE ROLE OF THE COMMUNITY IN MONITORING
OF HEALTH FACILITIES
Rogi Kalyan Samitis (Patient Welfare Committees – RKSs)
are an invaluable instrument that make public health facilities
accountable to the community. They consist of members
from the local Panchayati Raj Institutions (PRIs), non-profit
organisations, local elected representatives and government
officials. PFI supported the state health departments of Goa,
Uttar Pradesh (UP), Jharkhand and Sikkim in strengthening their
RKS systems. An immediate outcome is that in Lucknow district
of UP, regular meetings of the RKSs are now being held, there is
higher utilisation of untied funds on locally identified priorities,
and client helpdesks and grievance redressal systems have
been made functional. The UP government is currently
scaling up the initiative across 10 districts in the state.
Establishment and functioning of Rogi Kalyan Samitis across
the country would be a crucial support to the government’s
Ayushman Bharat Initiative, due for launch in September
2018. Community-led planning, action and monitoring have
now been included in the Initiative as significant components
of comprehensive primary care in the 150,000 Health and
Wellness Centres to be established across India. This will
ensure greater accountability and monitoring of services at the
facilities by the community. It will also help regulate the out-of-
pocket-expenditure by patients, who are pushed into financial
hardships by paying higher amounts for services especially, on
drugs, diagnostics and hospitalisation.
Community members collectivise to get
health services delivered in the village
The residents of Bithauli village in Darbhanga district
of Bihar were not able to access health services as the
additional Primary Health Centre (PHC) in the village lay
abandoned for several years. Members of the Village
Health Sanitation and Nutrition Committee (VHSNC)
raised the matter with officials at the Block Planning and
Monitoring Committee meeting under CAH. This led to
the PHC being renovated, staff deployed and the facility
made fully operational.
A community score card at a
public health facility | Photo: PFI
PFI Annual Report 2017-18
Community Monitoring of Health Services | 16

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LEVERAGING TECHNOLOGY FOR REAL TIME COMMUNITY
MONITORING
In order to extend awareness and mobilise communities using
technology, PFI is using an Interactive Voice Response
System (IVRS) to raise awareness and monitor health
entitlements in the Darbhanga and Nawada districts of Bihar.
The IVRS serves as an interface between the community,
VHSNC members and health officials. It helps people know
about their key health entitlements, and provides a platform for
them to share specific feedback on the quality of health
services. Real time compilation, analysis and sharing of
community monitoring data on the IVRS dashboard has helped
state health managers take prompt corrective action where
needed.
315 Jan Samwads (public hearings) conducted in 7 states for public
health officials to hear and resolve grievances of the community related to
access and quality of health services
Sub-health centres providing regular services in Nawada district
increased by 40 per cent (17 per cent to 57 per cent) as a result of
community monitoring; people receiving contraceptives regularly
increased nearly three times (from 20 per cent to 59 per cent)
NATIONAL CONVENING FOR COMMUNITY ACTION
On behalf of the Ministry of Health & Family Welfare
(MoHFW), the AGCA Secretariat at PFI organised a National
Consultation on Community Action for Health in New
Delhi in January 2018. With over a hundred participants and
representatives, including senior state government officials
from 23 states, the consultation sought to share promising
practices and innovations on community action and
accountability, discuss the challenges; and provide
recommendations to the government on the scaling up of CAH
PFI Annual Report 2017-18
The inaugural session at the National Consultation on Community
Action for Health, held in New Delhi in January 2018 | Photo: PFI
Community Monitoring of Health Services | 17

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04
ENDING GENDER BASED
VIOLENCE
YOUNG PEOPLE ARE THE CHAMPIONS OF PFI’S WORK TO
END VIOLENCE AGAINST WOMEN AND GIRLS
As a natural extension of its overarching focus on women’s rights and empowerment, PFI
addressed gender based violence (GBV) with a year-long online campaign, programmes with
rural communities, and by lending voice to movements sweeping through the country as well
as globally. We focused on young people whose opinions are still being shaped and who will,
in turn, influence social norms in the years to come. On the one hand we had film celebrity and
youth icon Farhan Akhtar as an ally; on the other, we supported youth champions to amplify
the movement to end violence against women and girls.
PFI Annual Report 2017-18
Ending Gender Based Violence | 18

3 Pages 21-30

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3.1 Page 21

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For the first time in its history, the annual protection. The latest 2016 National
Economic Survey of 2018 dedicated Crime Records Bureau data8 revealed a
a chapter to gender equality titled 15 per cent rise in cases of stalking and
‘Gender and Son Meta-Preference: 27 per cent in cases of acid attacks, and
Is Development Itself an Antidote?’. an increase of 12 per cent in cases of
It presented the concept of ‘son meta- rape.
preference’, a phenomenon where
most couples continue to bear children While these numbers may be alarming,
until the desired number of sons are they also indicate that more women are
born. More than two million women finding the courage and voice to speak
go missing every year due to son out and recognise that it is not their
preference, sex-selective abortion, fault. PFI recognises that gender-based
disease, neglect, inadequate health and violence manifests itself in many ways,
nutrition, harassment or violence. Plan and therefore needs to be acknowledged
India’s Gender Vulnerability Index (GVI)7 and addressed using multiple strategies.
released in November 2017 presented Our approach is to draw attention to and
an assessment tool that is designed to build awareness on ending violence,
measure the vulnerability of girls and especially against women and girls,
women based on poverty, education, and to give voice to champions who
health and survival and protection. have spoken out. 2017 will be most
significantly remembered as the year of
the #MeToo movement, when millions
spoke out against sexual abuse through
social media. In India, recognising the
barriers women face in seeking redress
when subjected to sexual harassment at
the workplace, the Ministry of Women &
Child Development launched SHe-Box
(sexual harassment electronic box) – an
online complaint management system that
directly sends complaints to the Internal
Complaints Committee (ICC) or the
Local Complaints Committee (LCC). PFI
recognises that digital media has opened
up avenues for women to speak out
against violence, openly or in anonymity,
and for their voices to be heard and noted.
7www.planindia.org/sites/all/themes/plan_india/images/pdf/gender-vulnerability-index.pdf
8Crime in India, 2016
Adolescent girls prevent child marriages in Bihar villages
‘Kishori Clubs’ (adolescent girls’ groups) formed under PFI’s Advocacy, Communication and Accountability (ACA)
programme have been successful in creating a community of nearly 3,000 champions for equal rights across
292 villages of Bihar. The girls have been counselled on the effects of child marriage and its linkages to early and
unplanned pregnancies, poor health, denial of education and reduced livelihood choices. As a result, the girls
mobilised and were able to prevent 92 child marriages in their villages in the Nawada and Darbhanga districts by
convincing the parents; if that failed, they raised the alarm with law enforcers, often encircling the wedding venue.
PFI Annual Report 2017-18
Members of adolescent girls’ groups who have
prevented child marriages in their villages | Photo: PFI
Ending Gender Based Violence | 19

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PFI’S PILOT DIGITAL CAMPAIGN SETS THE
GROUND FOR A CELEBRITY-POWERED MOVEMENT
In May 2017 PFI launched a digital media
campaign named Bas Ab Bahut Ho
Gaya (BABHG - Enough is Enough) for
ending violence against women and
girls (VAWG). The objective was for
men to accept that VAWG is a sign of
weakness, not of strength; and for
women to know that they do not, under
any circumstances, deserve or should
accept violence. PFI led the project
in partnership with film actor Farhan
Akhtar’s social initiative Men Against
Rape and Discrimination (MARD)
and film and theatre director Feroz
Abbas Khan. BABHG was one of
the winners of the Bill and Melinda
Gates Foundation’s Grand Challenge
initiatives, ‘Putting Women and Girls at
the Centre of Development’.
Bas Ab Bahut Ho Gaya was run as a
digital campaign as PFI understands that
our youth audiences are digital natives
– they have grown up with easy access
to the internet and familiarity with online
activism. The 2017 UNICEF’s State of the
World’s Children report, which focused
on Children in a Digital World, points
out that it is practically second nature
for young people to use social media
for social activism. With BABHG, PFI
reached more than 18 million viewers
on Facebook alone over 11 months. The
core of the campaign was production.
and release of six short films on issues
ranging from the need to value girls
and boys equally, rape, child sexual
violence, stalking, and harassment at
the workplace. The six films together
received over six million views. For the
first time in an online social campaign of
its kind, real time viewer feedback was
collected through an embedded chat bot.
Posters of films produced
under the campaign
A celebrity concert streamed on
Facebook Live as part of the campaign
reached 4.8 million users. The concert
featured Farhan Akhtar along with other
film celebrities such as Salim-Sulaiman,
Sukriti-Prakriti, Armaan Malik, Harshdeep
Kaur, and a surprise appearance by
Hindi film superstar Shah Rukh Khan.
Real life changemakers, winners of the
‘Real Hero’ awards of PFI’s transmedia
initiative Main Kuch Bhi Kar Sakti Hoon
(MKBKSH - I, A Woman Can Achieve
Anything), shared their stories of
breaking stereotypes and promoting
gender justice in their respective
communities.
Bas Ab Bahut Ho Gaya reached out to
college students through a promotion
campaign in 600 colleges across India
and panel discussions in selected
academic institutions. 1,700 entries
were received from across India for an
online short film contest for students.
Three winners were selected by a jury
of eminent personalities Shabana Azmi,
Shekhar Kapur, Kiran Karnik and Feroz
Abbas Khan. In addition, a Viewers’
Choice Award was given to the most
popular film selected through online
voting. The campaign anthem Chhulein
Aasman (‘Touch the Sky’), released on
International Women’s Day, 8 March 2018,
reached more than a million viewers
through PFI and MARD’s social media
platforms. Over 70 per cent of those who
saw the anthem video actively engaged
through likes, shares and comments.
More than 46 million users on social media reached through
#BasAbBahutHoGaya.
Over 6.5 million viewers engaged with the Bas Ab Bahut Ho
Gaya (Enough is Enough) campaign. Over 6.5 million viewers
engaged with the Bas Ab Bahut Ho Gaya (Enough is Enough)
campaign.
Film celebrities such as Amitabh Bachchan, Shah Rukh Khan,
Shabana Azmi, Priyanka Chopra, and Aamir Khan endorse the
campaign on ending violence against women and girls.
PFI Annual Report 2017-18
Ending Gender Based Violence | 20

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PFI Annual Report 2017-18
Impressions of the celebrity concert held in Mumbai in
November 2017 as part of Bas Ab Bahut Ho Gaya | Photo: PFI
Ending Gender Based Violence | 21

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Population Foundation of India (PFI) is committed to promoting development within the framework of the United Nations’ Sustainable
Development Goals (SDGs); we were part of strategic consultations on learnings and actions related to the Global Goals.
NATIONAL WORKSHOP ON MISSION PARIVAR
VIKAS (MPV)
PFI was a civil society representative at the workshop convened by the
Ministry of Health & Family Welfare of the Government of India to prepare
states for implementing schemes under MPV.
WORLD CONGRESS OF THE
INTERNATIONAL ASSOCIATION
OR ADOLESCENT HEALTH (IAAH)
CONSULTATIVE MEETING ON RIGHTS- BASED
APPROACHES IN FAMILY PLANNING
At the meeting organised by International Planned Parenthood
Foundation, London, PFI talked about `What are learning about
strengthening accountability in Family Planning programs?’ in a session
that covered `Social Accountability in India’
PFI was part of the Steering Committee of the World Congress and
presented its work in developing a brand and resource toolkit for peer
educators under Government of India’s adolescent health programme
Rashtriya Kishor Swasthya Karyakram (RKSK)
MARCH ON GENDER: THE IMPLEMENTATION GAP
ON INTERNATIONAL WOMEN’S DAY
PFI participated in the OECD Policy Dialogue on Women’s Economic
Empowerment to discuss discriminatory intra-household gender norms
and improve attitudes and behaviours towards gender equality.
NATIONAL WORKSHOP ON PROMOTION OF MALE
PARTICIPATION IN FAMILY PLANNING
The meeting was convened by the Ministry of Health and Family
Welfare in an effort to strengthen and revive male participation under
the National Family Planning Programme. PFI participated in a panel
discussion presented on `Bridging the Gender Gap – Need of the hour’.
COMMUNITY OF EVALUATORS SOUTH ASIA
EVALUATION CONCLAVE
PFI presented findings of the evaluation of our transmedia behaviour
change communication programme Main Kuch Bhi Kar Sakti Hoon
(MKBKSH – I, A Woman, Can Achieve Anything) at the meeting held in
Thimpu on the theme of Gender and Equity
WE THE WOMEN SUMMIT
PFI was a partner at the Summit and
participated in a panel discussion titled ‘India’s
Harvey Weinsteins: Breaking the Silence’, on
sexual harassment at the workplace and sexual
abuse at homes.
2ND ASIA REGIONAL FOCAL
POINT WORKSHOP
The workshop in Manila brought together
technical experts, donors, governments,
and civil society organisations to accelerate
progress of rights-based family planning
in the 11 countries committed to FP2020 in
Asia including Afghanistan, Bangladesh, and
Pakistan.
NATIONAL CONSULTATION ON COMMUNITY
ACTION FOR HEALTH: DELIBERATING PATHWAYS
FOR SCALING UP
As Secretariat of Advisory Group on Community Action (AGCA), PFI
hosted the National Consultation on Community Action for Health with
participation of government officials, representatives from 23 states and
members of civil society.
HIGH-LEVEL PANEL ON PARTNERING FOR DEVELOPMENT:
THE FOUNDATION GOVERNMENT DYNAMICS IN INDIA
PFI participated as a speaker at the OECD High-Level Panel on Partnering
for Development: The Foundation-Government Dynamics in India. The
session was titled ‘Promoting effective collaborations between
foundations and the government: the way forward’.
INTERNATIONAL CONFERENCE ON INTEGRATING FAMILY
PLANNING WITH SDGS
In a meeting titled, ‘Enhancing the Role of Parliamentarians in the
Interlinkage between Population Issues and the 2030 Agenda for
Sustainable Development’, PFI presented on `Family Planning and Sexual
and Reproductive Health Rights – interlinkages with SDGs and the global
agenda’ in a session on `Global Compact and Sustainable Development’
PFI Annual Report 2017-18
PFI at Global Convenings | 22

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FINANCIAL AND OPERATIONAL HIGHLIGHTS
PARTICULARS
SOURCE OF FUNDS
CORPUS FUND
SOCIETY FUND
DEFERRED GRANT
RESTRICTED PROJECT FUNDS
CURRENT LIABILITIES
PROVISIONS
TOTAL
APPLICATION OF FUNDS
FIXED ASSETS
INVESTMENTS
CASH AND BANK BALANCES
LOANS AND ADVANCES
TOTAL
2017-2018
Rs. (IN LAKHS)
500
4,763
44
854
237
39
6,437
Rs. (IN LAKHS)
138
4,041
945
1,313
6,437
2016-2017
Rs. (IN LAKHS)
500
4,234
50
1,597
259
26
6,666
Rs. (IN LAKHS)
141
3,691
1,798
1,036
6,666
PARTICULARS
INCOME
GRANT INCOME
DONATION INCOME
RENTAL INCOME
INTEREST AND OTHER INCOME
TOTAL
EXPENDITURE
POPULATION, HEALTH AND FAMILY PLANNING
BEHAVIOUR CHANGE
COMMUNICATION EXPENSE
COMMUNITY ACTION FOR HEALTH EXPENSE
OTHER PROJECT EXPENSE
MANAGEMENT & ADMINISTRATIVE EXPENSE
TOTAL
EXCESS OF INCOME OVER EXPENDITURE
PFI Annual Report 2017-18
2017-2018
Rs. (IN LAKHS)
2,119
75
309
449
2,952
Rs. (IN LAKHS)
1,041
962
116
173
131
2,423
529
2016-2017
Rs. (IN LAKHS)
1,827
316
406
2,549
Rs. (IN LAKHS)
1,089
626
113
190
115
2,133
416
Financial and Operational Highlights | 23

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ABOUT PFI
Population Foundation of India is a national NGO, which promotes and advocates for the effective formulation and implementation of
gender sensitive population, health and development strategies, policies and programmes. The organisation was founded in 1970
by a group of socially committed industrialists under the leadership of the late JRD Tata and Dr Bharat Ram.
PFI addresses population issues within the larger discourse of empowering women and men, so that they are able to take informed
decisions related to their fertility, health and well-being. It works with the government, both at the national and state levels, and
with NGOs, in the areas of community action for health, urban health, scaling up of successful pilots and social and behaviour
change communication. Besides implementing projects, PFI has played a significant role in giving grants to Indian non-government
organizations implementing and scaling up innovative projects.
PFI is guided by an eminent governing board and advisory council comprising distinguished persons from civil society, the
government and the private sector.
VISION
PFI envisions a world with just and equitable societies where all people can enjoy their reproductive rights and pursue their
aspirations with optimal health, wellbeing and quality of life enabled by these rights.
MISSION
PFI will advance people’s reproductive rights within a human rights and women’s empowerment framework, by building leadership
and public accountability, influencing social movements, reframing discourse, and promoting an enabling programme and policy
environment.
PFI’S ANTI-SEXUAL
HARASSMENT POLICY
Population Foundation of India (PFI) promotes and advocates for formulation and implementation of gender sensitive development,
health and population policies and programmes. At the workplace, PFI prohibits discrimination, inappropriate conduct, or
harassment, based on a person’s gender, religion, caste, ethnicity, sexual orientation, disability, age, colour, national origin, veteran
status, marital status, race, ancestry, linguistic or any other legally protected characteristic. PFI holds that all persons have the
right to work in an atmosphere free of discrimination and harassment, including sexual harassment. PFI recognizes that equality
in employment can be seriously impaired when women are subjected to gender specific violence, like sexual harassment at the
workplace.
PFI has thus adopted its Policy Against Sexual Harassment of Women at the Workplace (referred as PFI-PASHW), for the
prevention, prohibition and redressal of sexual harassment of women at the workplace in compliance with mandate of the Sexual
Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act 2013 and The Sexual Harassment of Women at
Workplace (Prevention, Prohibition and Redressal) Rules 2013. PFI-PASHW prohibits sexual harassment of women at any workplace
under its supervision, management and responsibility and incorporates both types of harassment - “quid pro quo harassment” and
“hostile environment harassment”.
Under the policy, the Internal Complaints Committee (ICC) has been constituted under Rule IV and a detailed grievance procedure
has been laid down in Human Resource Policy of the organisation. PFI undertakes that no retaliatory action will be taken against any
woman who reports an incident of sexual harassment, nor will any adverse consequences visit any aggrieved woman, or witness,
or any person supporting the complaint of sexual harassment. PFI expects all its employees, associates and partners to cooperate
fully in the inquiry and resolution of complaints of sexual harassment. When a violation of this policy is established, PFI will act to
stop the inappropriate conduct and, where appropriate, impose disciplinary actions, up to and including termination.
PFI Annual Report 2017-18
About Population Foundation of India | 24

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Head Office: B-28, Qutab Institutional Area, New Delhi – 110016 | T: +91 11 43894 100; F: +91 11 43894 199
Regional Office, Bihar: 123A Patliputra Colony, 1st Floor, Patna- 800013 | T: +91- 612- 2270634
Regional Office, Uttar Pradesh: C-3, Nirala Nagar, Opposite Thandi Park, Lucknow- 226020 | T: +91-522-4005091
Website: www.populationfoundation.in | Facebook: @PopFoundIndia | Twitter: @PFI3 | Instagram: @popfoundind